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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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War Eagle Shakey Heads Jig 5 Pk War Eagle Shakey Heads Jig 5 Pk
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$4.99
$4.99
The War Eagle Shakey Head Jigs are designed and used by the pro’s, including Elite Series veteran standout, Mike McClelland. A year around technique that catches fish when nothing else seems to wor...
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War Eagle Wake Bait Double Colorado Spinnerbaits War Eagle Wake Bait Double Colorado Spinnerbaits
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$7.79
$7.79
Bring BIG FISH to your line with the War Eagle Wake Bait Double Colorado spinnerbait! With its perfect balance and heavy Mustad needle point hook, this lure is designed for maximum performance. The...
White River Zig Jigs White River Zig Jigs - Gold and Olive Ginger
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from $8.19
from $8.19
The  Zig Jig is a hand tied marabou jig with a powder coated head and a very sharp, extra strong hook. It is manufactured by fisherman, for fisherman. The design of the Zig Jig is to withstand the ...
Worden's Original Rooster Tails - Black Worden's Original Rooster Tails - Brown
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from $3.79
from $3.79
The iconic Worden's Rooster Tails are the go-to spinner bait for all anglers. With its unique spinning action and pulsating hackle tail, it's no wonder why it has been a favorite since 1950. Crafte...
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XCalibur 200 Series Crankbaits XCalibur 200 Series Crankbaits
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$10.99
$10.99
XCalibur's Xcs Square Lip series is exactly what anglers need when bass are holding in shallow cover. The Xcs Square Lip wobbles and semi-rolls to show its flash and the sophisticated color pattern...
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XCalibur Real Craw XCS-100 Square Lip Crankbaits Ditch Craw XCalibur Real Craw XCS-100 Square Lip Crankbaits Molting Craw
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$10.99
$10.99
The XCalibur Real Craw XCS-100 Square Lip Crankbait draws in bass with a realistic textuRed pattern that resembles the shell of real crawfish.  
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XCalibur Square Lip XCS 100 Crankbaits Crawdad XCalibur Square Lip XCS 100 Crankbaits
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$10.99
$10.99
XCalibur's Xcs Square Lip series is exactly what anglers need when bass are holding in shallow cover. The Xcs Square Lip wobbles and semi-rolls to show its flash and the sophisticated color pattern...
Yamamoto Cowboy Creature Baits Yamamoto Cowboy Creature Baits
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$7.49
$7.49
The Cowboy's wide profile legs create a ton of kicking and vibrating action. This bad boy is heavy enough to use alone or with a jig head. It is perfect for pitching and flipping.
Yamamoto-D-Shad-Bubble-Gum Yamamoto-D-Shad-Disco-Green
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$5.69
$5.69
The Yamamoto D-Shad is a fluke style soft plastic jerk bait that works great by itself, with a Carolina rig or behind a chatter bait. The D-Shad's streamlined body gives it a side-to-side twitching...
Yamamoto Double Tail Grub - Black Large Blue Flake Yamamoto-Double-Tail-Grub-CINNAMON-BLACK-PURPLE-FLAKE
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$7.49
$7.49
The Gary Yamamoto Double Tail Grub comes in 4" and 5" lengths and is considered one of the most effective Jig Trailers on the market, especially when combined with a Gary Yamamoto Skirt. The Double...
Yamamoto-Double-Tail-Hula-Grub-Green-Pumpkin-Black-Flake Yamamoto-Double-Tail-Hula-Grub-Smoke-Black-Purple
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$7.49
$7.49
The Gary Yamamoto Double Tail Hula Grub 4" and 5" baits are great for bass fishing, crappie fishing or for any type of game fish. The Double Tail Hula Grub can be fished deep or shallow just like a...
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Yamamoto-Heart-Tail-Swimbait-Blueback-Herring Yamamoto-Heart-Tail-Swimbait-Goby
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$9.69
$9.69
The Gary Yamamoto Heart Tail Shad Swimbait's specially designed tail produces vibration with lots of side to side motion to draw big bass and other gamefish out of cover. The heart tail shad softba...
Yamamoto Paddle Tail Zako Swimbaits Yamamoto Paddle Tail Zako Swimbaits
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$6.99
$6.99
Building on the success of the original Zako Swimbait, the Yamamoto Paddle Tail Zako Swimbait delivers an unmatched swimming action that is going to put your cull system to the test. Molded with th...
Yamamoto Pro Senko Worm Fading Watermelon w/ Black Glitter
$7.99
$7.99
The Gary Yamamoto Pro Senko is thinner than most Senko plastic worms with a tapeRed design that gives this softbait the action that gamefish love. Use the Yamamoo Pro senko with a shakey head worm...
Yamamoto-PsychoDad-Craw-Bama-Bug Yamamoto-PsychoDad-Craw-green-pumpkin-black-flake
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$5.39
$5.39
The Gary Yamamoo PsychoDad Craw is full of action due to it's extra heavy claws. The PsycoDad also comes with a built in rattle chamber, has a longer tail for straight shank hooks and can be fished...
Yamamoto Scope Shad Swimbaits - Baby Bass Yamamoto Scope Shad Swimbaits - Chartreuse - Electric Shad
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$5.99
$5.99
Experience the ultimate minnow bait and sonar tool with the Yamamoto Scope Shad. Its natural profile and action are irresistible to bass, while the baitfish body shape and forked tail produce an ul...
Yamamoto Senko Worms Yamamoto Senko Worms
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from $6.69
from $6.69
The Gary Yamamoto Senko worms salt impregnated body and unique horizontal fall brings fish out of hiding every time. From big bass to slab crappie, the Yamamoto senko worm is an effective plastic f...
Yamamoto-Shad-Shape-Worm-cinnamon-black-flake Yamamoto-Shad-Shape-Worm-green-pumpkin-black-flake
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$4.99
$4.99
The Gary Yamamoto Shad Shape Worm has proven to be one of the best finesse baits available and is the perfect fishing bait for drop shotting. The shad shape worm combines a ribbed senko belly and s...
Yamamoto-Single-Tail-Grub-Baby-Bass Yamamoto-Single-Tail-Grub-Chartreuse-Black-Flake
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$7.49
$7.49
The Gary Yamamoto Single Tail Grub is so adaptable it can be fished alone or along with a  spinner baits, buzz baits or jig trailer. The single tail grubs extreme and lively tail action creates mas...
Yamamoto Swim Senko Swimbaits - Black with large Blue Flake Yamamoto Swim Senko Swimbaits - Blue Pearl and Silver Flake
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$7.99
$7.99
Experience the revolutionary allure of the Yamamoto Swim Senko Swimbaits. Its versatile design and natural action make it a go-to for anglers worldwide. The weightless Swimming Senko boasts a seduc...
Yamamoto Yamatanuki Stick Bait - Baby Bass Yamamoto Yamatanuki Stick Bait - Watermelon Black Red
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$7.95
$7.95
Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
Yamamoto Zako Swimbait Minnows Yamamoto-Zako-Swimbait-Black-Blue-Flake
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$6.99
$6.99
The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
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Yellow Magic Havana Topwater Lure Yellow Magic Havana Topwater Lure
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$18.99
$18.99
Crafted using cutting-edge techniques and meticulous attention to detail, the Yellow Magic Havana offers a topwater experience that will increase your adrenaline with each turn of the handle. Made...
Yellow Magic Japanese Popper Topwater Lure Yellow Magic Japanese Popper Topwater Lure
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$16.99
$16.99
The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
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Yo-Zuri 3DB Pencil Series 125 - Chartreuse Silver Yo-Zuri 3DB Pencil Series 125 - Bone
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$9.99
$9.99
The Yo-Zuri® 3DB Pencil is the perfect lure - easy to use and packed with features to get big game fish excited. Feel the thrill of walking-the-dog action, internal cadence rattle and noise BBs, in...
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Yo-Zuri 3DB Prop Series Topwater Baits - Bluegill Yo-Zuri 3DB Prop Series Topwater Baits - Bone
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$7.99
$7.99
Equipped with a durable, polycarbonate prop at the rear, the Yo-Zuri 3DB Series Prop delivers a churning surface commotion and a dazzling flash. Walk it along the surface and watch the Yo-Zuri 3DB ...
Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Citrus Shad Yo-Zuri 3DB Series Squarebill 1.5 Crankbaits - Black Back Chartreuse
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$7.99
$7.99
Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
Yo-Zuri 3DS MR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS MR Crankbaits - Bluegill
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$7.99
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The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
Yo-Zuri 3DS SR Crankbaits - Black and Blue Chartreuse Yo-Zuri 3DS SR Crankbaits - Bluegill
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$7.99
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The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Bass Yo-Zuri Rattl'n Vibe Lipless Crankbaits - Brown Gold
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$9.49
$9.49
Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
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Yum Boogie Tail Yum Boogie Tail
$3.39
$3.39
The YUM Boogee Tail was designed with multiple rings around the body to catch water and provide an undulating motion to this spinner bait trailer, now super-charged with attractant during the moldi...
Yum Christie Craw Yum Christie Craw
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$3.29
$3.29
The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...