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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Yum Christie Critter - Black Blue Flake Yum Christie Critter - Black Neon
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from $2.99
from $2.99
Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Te...
Yum Craw Papi Yum Craw Papi
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from $2.99
from $2.99
The Craw Papi is durable, yet velvety soft to the touch.  It has one of the most realistic shapes of any slim profile crawfish imitation.  The natural, oversized pinchers, are filled with action.  ...
Yum Dinger Worms Yum Dinger Worms
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from $3.29
from $3.29
The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
Yum FF Sonar Minnow - JC Natural Yum FF Sonar Minnow - Houdini Minnow
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$3.49
$3.49
With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...
Yum Lizard Yum Lizard
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$3.29
$3.29
The YUM Lizard is the ultimate finesse lizard. It has everything an angler needs to fool big, finicky bass -- curly legs that create motion and a long curly tail that pushes a lot of water. Tough,...
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Yum Money Minnow Yum Money Minnow
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from $9.29
from $9.29
The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and str...
Yum Pumpkin Head Fishing Jig Yum Pumpkin Head Fishing Jig
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$4.49
$4.49
You've got to have the right tools to do the job right, and for power shakin', this is the right tool. Power shakin' takes shaky head fishing to the next level, and the Pumpkin Head jig is the foun...
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Yum Ribbontail Worm Black Neon
$3.99
$3.99
The Ribbontail worm is your basic curlytail with a difference. The curl is longer than most, providing more swimming action in motion that other similar worms, and the solid body takes the abuse o...
Yum Swim'n Dinger Worms Black Blue Flake Yum Swim'n Dinger Worms Green Pumpkin
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$3.29
$3.29
Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
Yum Tip Toad - White
$2.99
$2.99
Designed to dominate the buzz frog market, the Yum Tip Toad combines several key features to give anglers the ultimate blend of performance and all out attraction. Carefully sculpted and precisely ...
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Yum-Walleye-Grub-Chartreuse-Pearl Yum-Walleye-Grub-Pearl-White
$2.99
$2.99
The YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created by the big curly tail. The Walleye Grub is made of tough, durable plastic that rema...
YUM Yumbrella Flash Mob Junior - Willow YUM Yumbrella Flash Mob Junior - Willow - Close up
$13.99
$13.99
Experience the power and precision of the Yum Yumbrella Flash Mob Junior Umbrella Rig. With four spinnerbait blades and five strong stainless steel wires, this compact rig simulates a small school ...
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Yum Yumbrella Money Head Jigs - Black
$5.49
$5.49
Experience fishing like never before with Yum Yumbrella Money Head Jigs! These jigs are designed to be used with an umbrella rig, and feature a durable outer coating and super strong, razor sharp h...
Z-Man Banded Replacement Skirts - BHite Delight Z-Man Banded Replacement Skirts
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$3.99
$3.99
With over 25 years of experience supplying silicone skirts to other lure companies, it's safe to say that Z-Man knows skirts! Now available in convenient 5-packs, the same quality Banded SkirtZ us...
Z-Man Big TRD Worms California Craw Z-Man Big TRD Worms Canada Craw
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$4.49
$4.49
The Z-Man Big TRD Worms are designed for finesse fishing and paired with Power Finesse ShroomZ jigheads for versatile results. The buoyant ElaZtech® construction allows the bait to stand upright an...
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Z-man Chatterbait WillowVibe Jig Heads Z-man Chatterbait WillowVibe Jig Heads
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$4.99
$4.99
Designed by ChatterBait originators Ronnie and Ron Davis, the Z-Man ChatterBait WillowVibe links a hardened, stainless steel willow leaf shaped blade with an aspirin-shaped jighead, for an intense,...
Z-Man Finesse Bulletz Weedless Jigheads Z-Man Finesse Bulletz Weedless Jigheads - Black
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$4.99
$4.99
Slide your lures through weeds and vegetation with Z-Man Finesse Bulletz Weedless Jigheads. Molded with a snag-free bullet shaped head and fitted with a custom #1 VMC ewg-style jig hook, these jigh...
Z-Man Finesse Shroomz Jighead Z-Man Finesse Shroomz Jighead
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$4.99
$4.99
Designed to be paiRed with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook s...
Z-Man Finesse Shroomz Weedless Jighead Z-Man Finesse Shroomz Weedless Jighead
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$5.99
$5.99
A weedless version of our popular mushroom-shaped jighead, the Finesse ShroomZ Weedless features a double stainless multi-strand wire weedguard that makes it possible to employ Midwest Finesse tact...
Z-Man Finesse TRD Worms The Deal Z-Man Finesse TRD Worms Bubble Gum
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$4.49
$4.49
The Finesse TRD (The Real Deal) is designed specifially for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy...
Z-Man Finesse WormZ - Green Pumpkin
$3.99
$3.99
Cast the Z-Man Finesse WormZ and experience a realistic action and profile that's perfect for finesse presentations. 10X tougher ElaZtech construction withstands hits from bigger fish, and the salt...
33% Off
Z-Man Giant TRD Worms California Craw Z-Man Giant TRD Worms Canada Craw
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$3.99
$3.99
$5.99
Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting Larger fish and cashing even bigger checks. Made from Z-Man’s 10x tough ElaZtech materia...
Z-Man HellraiZer Topwater Bait - 5in - Chartreuse Shad Z-Man HellraiZer Topwater Bait - 5in - Chrome
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from $12.99
from $12.99
Instead of raising ruckus with an ordinary topwater lure, you can raise hell on water fishing the demon-like Z-Man® HellraiZer Lure. This topwater terror walks, sputters and carves up the surface l...
Z-Man Hula Stickz California Craw Z-Man Hula Stickz Canada Craw
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$4.49
$4.49
The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paiRed with a Finesse ShroomZ™ jighead -...
Z-Man Palmetto BugZ Craw - Green Pumpkin
$3.99
$3.99
With the Z-Man Palmetto Bugz, you don't have to compromise between effectiveness and durability. Its streamlined design and 4-inch body produce vibrations, while its Elaztech construction ensures ...
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Z-Man Pop Frogz Z-Man Pop Frogz
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$4.49
$4.49
Popping, gurgling, and pushing water with each rod twitch, Pop FrogZ float and maintain a horizontal profile - even when motionless on the water - thanks to their buoyant ElaZtech® construction. Th...
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Z-Man Pop Shadz Topwater Baits Bad Shad Z-Man Pop Shadz Topwater Baits Breaking Bream
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$5.99
Constructed of high floating, 10X Tough ElaZtech material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spits, and chugs along the surface for maximum fish-cal...
Z-Man Power Finesse Shroomz Jighead Z-Man Power Finesse Shroomz Jighead
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$4.99
$4.99
Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles Larger baits and bigger fish, than...
Z-Man Power Finesse Shroomz Weedless Jig Heads Black Z-Man Power Finesse Shroomz Weedless Jighead
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$4.99
$4.99
Equipped with the same signature mushroom-shaped head, welded wire keeper, and super strong 3/0 hook found on its non-weedless counterpart, the Power Finesse ShroomZ Weedless' dual multi-strand wir...
Z-Man Pro Bulletz Weedless Jig Heads - Black Z-Man Pro Bulletz Weedless Jig Heads - Green Pumpkin
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$6.49
$6.49
Introducing the innovative Z-Man Pro Bulletz Weedless Jig heads - the ultimate solution for snag-resistant, efficient fishing! Designed for use with Elaztech soft plastics, these jig heads feature ...
Z-Man Pro Shroomz Ned Rig Jigheads
$4.99
$4.99
Delivering tournament-caliber performance, the Z-Man Pro Shroomz Ned Rig Jighead gives anglers added strength to land big fish and cash big checks. Built around a custom Medium wire 2/0 jig hook, t...
Z-Man Razor Shadz Z-Man Razor Shadz
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$4.99
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Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic je...