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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Z-Man Scented Jerk Shadz - Shiner Z-Man Scented Jerk Shadz Swimbaits
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from $4.99
from $4.99
Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure Super Gel, which is...
Z-Man Shad Fryz Micro Finesse Swimbait - Blue Glimmer Sparkle
$4.99
$4.99
Fish your way to success with the incredible Z-Man Shad Fryz Micro Finesse! It's perfectly designed to accurately mimic the shape of shad and panfish fry, with a bite-sized swimbait profile that's ...
Z-Man Shroomz Micro Finesse Jig - Pond Scum Z-Man Shroomz Micro Finesse Jig - PBJ
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$4.99
$4.99
Experience the deadly effectiveness of the Z-Man Shroomz Micro Finesse Jig. Perfect for tough conditions, this skirted jig features custom-designed silicone skirts that offer a lifelike appearance ...
Z-Man TRD Crawz Z-Man TRD Crawz
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$4.49
$4.49
An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buo...
Z-Man TRD Tubez Z-Man TRD Tubez
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$4.49
$4.49
EngineeRed with a solid nose for easy rigging on Finesse ShroomZ™ jigheads, the 2.75" TRD TubeZ exemplifies, quite simply, the perfect Ned Rig-sized tube bait profile that's ideal for both Midwest ...
33% Off
Z-Man Turbo Fattyz Worm 5pk Z-Man Turbo Fattyz Worm 5pk
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$3.99
$3.99
$5.99
A beefed-up, bulked-up swimming worm, the Turbo FattyZ puts good vibes in the water with its distinctive curved paddletail. It's an advanced tail design--built with intel from Z-Man pro Miles "So...
Zoom 6'' Lizards - Black Zoom 6'' Lizards - Black with Blue Tail
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from $3.79
from $3.79
Experience the thrill of success on every cast with Zoom Lizards! The best-selling 6" size are designed to catch any fish, in any situation. With salt-impregnated tails and free-moving legs, these ...
Zoom Baby Brush Hogs - Alabama Craw Zoom Baby Brush Hogs - Big Texan
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$5.39
$5.39
The Zoom Baby Brush Hog is the most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a Small body...
Zoom Big Salty Chunk Jig Trailer - Black Blue Flake Zoom Big Salty Chunk Jig Trailer - Sapphire Blue
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$3.39
$3.39
When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Zoom Big Salty Chunk Jig Trailers on the back of your jig and hold on. It’s a time-tested and prov...
Zoom Brush Hog Creature Baits - Watermelon Seed Zoom Brush Hog Creature Baits
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$6.29
$6.29
The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It'll hold a big hook ...
Zoom Centipede Plum Zoom Centipede Tomatoe
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$6.29
$6.29
The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn't have much action, but it darts and ...
Zoom Fat Albert Grubs Chartreuse Glitter Zoom Fat Albert Grubs Chartreuse Pearl
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$3.39
$3.39
The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzz baits or spinner baits. The curly tail generates a ba...
Zoom Fat Albert Twin Tail Grubs - Birthday Cake Zoom Fat Albert Twin Tail Grubs - Black
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$4.89
$4.89
The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon...
Zoom Finesse Worm Black Zoom Finesse Worm Bubble Gum
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$5.49
$5.49
Often copied, but never matched, the original Finesse Worm is a Smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a Small hook, on a da...
Zoom Fish Doctor Worm Green Pumpkin Zoom Fish Doctor Worm Junebug
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$4.79
$4.79
When even the original Zoom Centipede is too powerful for wary bass, turn to the even slimmer Fish Doctor, a Carolina rig lure based on the old "Do Nothing" style worms. It'll also fill livewells ...
Zoom Fluke Stick Worms Green Pumpkin Magic Zoom Fluke Stick Worms Green Pumpkin Purple Green
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$5.39
$5.39
Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive gliding motion on the drop that is perfect for pitching around docks and overhanging trees. On ...
Zoom Fork Tail Worms - Green Pumpkin Zoom Fork Tail Worms
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$6.29
$6.29
The Zoom Fork Tail Worm is the ultimate combination bait, featuring attributes from both a craw and a worm. With an enticing forked tail and ribbed body, this bait gives off a soft vibration and su...
Zoom Frog Zoom Frog
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$11.39
$11.39
Zoom has the ultimate Soft Plastic Frog that provides more bulk and a more violent noise than any other bait of this kind.  It makes a unique sound as well as produces an impressive bubble trail.  ...
Zoom Horny Toad Zoom Horny Toad Green Pumpkin Pearl
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$5.49
$5.49
The ultimate heavy cover buzz toad, the pitter-patter of the Horny Toad's ultra vibe feet cause bass to chase it from long distances, producing some of the best strikes of your life. Paired with a...
Zoom Lil Critter Craw Zoom Lil Critter Craw
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$4.59
$4.59
The Lil Critter Craw is one of our pros' best kept secrets, an ultra-realistic crawfish imitator that can be fished Texas rigged, on the back of a jig, or any one of a number of other ways. It may ...
Zoom Mag II Worms Black Zoom Mag II Worms Black Grape
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$5.79
$5.79
The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Zoom Mag UV Speed Worms Zoom Mag UV Speed Worms
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$6.99
$6.99
The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
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$5.29
$5.29
The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when ...
Zoom Magnum Lizards Black Grape Zoom Magnum Lizards
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$6.29
$6.29
In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you fish anywhere else. This bulked-up package move...
Zoom Magnum Ol' Monster Worms Zoom Magnum Ol' Monster Worms
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$6.69
$6.69
The Zoom Magnum Ol' Monster is an even bigger version of the popular 10.5" Ol Monster Worm that worm fisherman has grown to love. Thicker and Bigger for bass that craves a big meal! Great for Texas...
Zoom Magnum Trick Worms Zoom Magnum Trick Worms
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$6.69
$6.69
The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or ...
Zoom Magnum UV Speed Craw - Black Red Glitter Zoom Magnum UV Speed Craw - Junebug
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$5.49
$5.49
Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
Zoom Midsize Brush Hog Creature Baits - Junebug Zoom Midsize Brush Hog Creature Baits - Black Sapphire
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$5.89
$5.89
Introducing the Zoom Midsize Brush Hog Creature Baits - the perfect size to target tournament-sized fish and the kicker you need to seal the deal. Featuring the same proportions and action as the...
Zoom Mini Lizard Zoom Mini Lizard
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$5.89
$5.89
The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina r...
Zoom Ol' Monster Worms - Black Emerald Zoom Ol' Monster Worms - Black Grape
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$5.69
$5.69
Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
Zoom Salty Pro Chunk Zoom Salty Pro Chunk
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$3.29
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 The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a bi...
Zoom Salty Super Fluke - Albino Zoom Salty Super Fluke - Arkansas Shiner
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$5.29
$5.29
Catch trophy bass with the Zoom Salty Super Fluke! This 5.25" baitfish imitator features a deep belly with a hook slot and a forked tail that allows it to swoop and glide. Its salt-impregnated text...