Baits & Lures
Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.
Strike King Rage Cut-R Worms
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$6.99
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$6.99
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The Strike King Rage Tail Cut-R Worm is a soft bait with a crazy streak. It sports a Rage flange on its tail for increased action, and in fact, this tail design boasts the fastest tail flicker rat...
Strike King Rage Menace
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$6.99
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$6.99
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The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use t...
Strike King Rage Ned Bug
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$6.99
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$6.99
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A unique creature bait design for the ever-popular Ned Rig, the Strike King Rage Tail Ned Bug will be a must-have asset in your finesse fishing line-up. Following suit with the other great Strike K...
Strike King Rage Tail Chunk
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$6.99
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$6.99
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The Strike King Rage Tail Chunk's short, fat body tempts finicky fish with a tasty meal while the extra-Large pincers swirl and twirl for eye-catching action. For best results, fish the Rage Tail ...
Strike King Rage Tail Thumper Worms
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$5.49
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$5.49
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Even on a slow retrieve, Strike King's Rage Tail Rage Thumper Worm creates a rhythmic thump bass can' ignore. Use with the Rage Tail intact, or cut on the molded-in score line to double the tail's ...
Strike King Rage Toad
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$6.99
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$6.99
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Cause "toad rage" on the waterways with the exclusive Strike King Rage Tail Toad soft plastic equipped with unique legs designed to stir up more topwater turbulence than ever before! For best resu...
Strike King Red Eye Shad Lipless Crankbaits
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from $6.39
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from $6.39
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Get ready to dominate on the pro tour with the Strike King Red Eye Shad Lipless Crankbaits. With premium hooks, 3D eyes, and free floating rattles, this crankbait delivers unbeatable action and sou...
Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits
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from $8.89
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from $8.89
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The Strike King Red Eye Shad Tungsten 2 Tap Lipless Crankbaits have a single tungsten rattle that has a one-knocker type sound which is completely different from the regular Red Eyed Shad. The Tung...
Strike King Series 5 Crankbaits
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$5.49
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$5.49
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Unleash the power of the Strike King Series 5 Crankbaits! This versatile lure features a medium wobble and buoyancy, along with a 2° diving plane for longer casts and deeper depths. Designed as the...
Strike King Sexy Spoons
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$7.99
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$7.99
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The Strike King Sexy Spoon is here and is Large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon ...
Strike King Shadalicious Swimbait
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$7.89
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$7.89
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Strike King Shadalicious Swimbait is designed to bring big catches. It looks and moves like a real fish, featuring realistic colors and actions. Rig it with a jig head, weighted hook, or keep it si...
Strike King Skip 'N Buzz Buzzbaits
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$8.99
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$8.99
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Discover a game-changing buzzbait designed by the pros for targeting hard-to-reach fish with precision and ease. The Strike King Skip 'N Buzz Buzzbaits comes pre-rigged with a matching Rage Toad an...
Strike King Squadron Swimbait Jigeads
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$3.99
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$3.99
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The new Strike King Squadron Swimbait Jig Heads with their wide-gap, chemically sharpened black nickel hook and durable finish are some of the finest swimbait heads on the market today. They work g...
Strike King Squadron Weedless Swimbait Jig Heads
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$5.69
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$5.69
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Unlock a new level of versatility with the Strike King Squadron Weedless Swimbait Jig Head! This jig head features a fiber brush guard to protect you from foliage and debris while fishing. Its wide...
Strike King Super Finesse Worms
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$5.79
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$5.79
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Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Strike King Super Toad
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$4.29
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$4.29
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Strike King’s all new Super Toad offers the perfect profile and unique sound that bass can’t resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad wi...
Strike King Swim'n Caffeine Shad
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$5.79
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$5.79
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The Strike King Swim'n Caffeine Shad is a Caffeine Shad with a swimbait tail. Strike King’s Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingRedient...
Strike King Swinging Swim Jig
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$4.99
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$4.99
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The Strike King Swinging Swim Jig has a free Swinging hook that keep fish from throwing the hook. The head includes life- like eyes and a streamlined balanced head for excellent swimming action.
L...
Strike King Thunder Cricket Vibrating Jigs
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$12.99
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$12.99
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$0.00
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The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating bla...
Strike King Tour Grade Football Jig
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$4.19
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$4.19
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The Strike King Tour Grade football head Jig is the ultimate jig for Deep water fishing. The wide football shaped head gives better feel and helps the bait stand- up on the bottom. The flat eye lin...
Strike King Tour Grade Football Jig Head
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$4.19
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$4.19
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The Strike King Tour Grade Football Shaky Heads are the best jig heads for shaky style techniques. The Tour Grade Football Shaky Head jigs offer a special barb that helps the baits stand up for bet...
Strike King Tour Grade Jig Heads
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$3.89
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$3.89
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Strike King’s Tour Grade Jig Head is perfect for using with large worms and is designed for stand up and shaky head fishing techniques. The unique “Cobra” shaped head provides excellent sensitivity...
Strike King Tour Grade Mag Jig Heads
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$5.99
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$5.99
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Discover the Strike King Tour Grade Mag Jig Head and unlock a whole new level of big-bait finesse fishing. This true magnum-sized jig head is designed to be used with 8-10 inch worms and other larg...
Strike King Tour Grade Mini-Mag Jig Heads
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$5.99
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$5.99
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Designed for smaller soft plastics, the Strike King Tour Grade Mini-Mag Jig Heads feature a downsized hook and wide cobra-shaped head for maximum bottom action. An Owner twist lock bait keeper keep...
Strike King Tour Grade Titanium Umbrella Rigs
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$19.99
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$19.99
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The Strike King Tour Grade Titanium Umbrella Rig is a versatile system that imitates a school of bait fish. It is made with .027 diameter titanium wire, which eliminates kinks, breakage and metal f...
Strike King Tour Grade Tube Jig Heads
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$4.29
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$4.29
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The Strike King Tour Grade Tube Head Jig features a weight forward design and a 60-degree black nickel Gamakatsu round bend hook, perfectly made for tubes and hollow bodied swimbaits. The long, tub...
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Strike King Tour Grade Tungsten Swinging Football Head
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from $9.99
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from $9.99
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Experience the ultimate in sensitivity and hooking power with Strike King's Tour Grade Tungsten Swinging Football Head. Its interchangeable hook keeper lets you effortlessly switch out hooks to mat...
Talon Fishing Billy Mac Jigs
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$5.49
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$5.49
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Discover why Elite Series pro Billy McCaghren and Talon Lures joined forces to create the revolutionary Talon Custom Lures Billy Mac Jig! With a rugged 5/0 Mustad UltraPoint hook, the V-Claw Traile...
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Talon Fishing Yuugyo DP Bling Swim Jigs
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$6.49
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$6.49
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Experience Versatility, Flash, and Vibration like never before with Talon Custom Lures Yuugyo DP Bling Swim Jig! Developed by longtime Toledo Bend fisherman and former NASA engineer Donny Powell, t...
Teckel Drunker Crankbaits
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$14.99
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$14.99
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Reap the rewards of a hard hunting action with the Teckel USA Drunker Crankbait. Imported from Japan, this steep diving angle and erratic wobble action will terrorize bass in the 8-10ft zone. Its t...
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Teckel Maracker Frog
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from $7.50
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from $7.50
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Extending the line-up of Teckel’s highly successful frogs, the Teckel USA Maracker Frog adds a new level of acoustic and flashing attraction that has never been seen in a hollow body frog before. E...
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