FREE SHIPPING over $75 (Excluding Oversized Items)

WE OFFER SAME DAY SHIPPING

Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

Price
  • -
Show all Price
Brand Show all Brand
Product type Show all Product type
Rapala CrushCity Mayor Swimbait - Albino Shad Rapala CrushCity Mayor Swimbait - Green Shad
+4
+3
+2
+1
$6.49
$6.49
Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala DT (Dives-To) Series Crankbaits - Parrot Rapala DT (Dives-To) Series Crankbaits - Helsinkie Shad
+33
+32
+31
+30
+29
+28
$8.99
$8.99
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Jigging Rap - Yellow Perch Rapala Jigging Rap - Glow Tiger
+9
+8
+7
+6
+5
+4
$7.99
$7.99
The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
Rapala Jointed Floater Jerkbaits - Gold Rapala Jointed Floater Jerkbaits - Silver
+2
+1
from $8.19
from $8.19
Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
Rapala OG Series Tiny 4 Rapala OG Series Tiny 4
+16
+15
+14
+13
+12
+11
$8.99
$8.99
Expanding the high successful Ott’s Garage series, the Rapala Ott’s Garage Tiny 4 Crankbait was developed by Bassmaster Classic champion, Ott Defoe, for those situations when the odds are stacked a...
Rapala Original Floater Minnows - Southern Reel Outfitters Rapala Original Floater Minnows - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $7.59
from $7.59
The Rapala Original Floater Minnow Crankbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...
Rapala OG Rocco 5 Crankbait - Classic Craw Rapala OG Rocco 5 Crankbait - Dark Brown Crawdad
+4
+3
+2
+1
$9.99
$9.99
Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...
Rapala Ott's Garage Slim 06 Crankbaits Rapala Ott's Garage Slim 06 Crankbaits
+16
+15
+14
+13
+12
+11
$9.99
$9.99
From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the Rapala Ott’s Garage Slim 06 Crankbait is born out of the sawdust from Ott DeFoe’s Garage. Mad...
Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Shiner Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Minnow
+5
+4
+3
+2
+1
$14.95
$14.95
The Rapala PXR Mavrik 110 Suspending Jerkbait is a high performance jerkbait that provides anglers with incredible fish-catching action and realism. Internally it features a unique weight transfer ...
Rapala Shad Rap Crankbaits - Southern Reel Outfitters Rapala Shad Rap Crankbaits - Southern Reel Outfitters
+14
+13
+12
+11
+10
+9
$8.99
$8.99
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shadow Rap Shad Jerkbaits Rapala Shadow Rap Shad Jerkbaits
+5
+4
+3
+2
+1
$9.29
$9.29
Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
+4
+3
+2
+1
$8.99
$8.99
The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
+4
+3
+2
+1
$11.69
$11.69
Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala Slab Rap 4 Lipless Crankbaits - Clown Rapala Slab Rap 4 Lipless Crankbaits - Glow
+9
+8
+7
+6
+5
+4
$5.99
$5.99
Tap into the predatory instincts of gamefish with the Rapala Slab Rap 4 Lipless Crankbaits. Its small yet tenacious baitfish imitation provides an erratic lunge with each snap of the rod tip, circl...
Rapala Terminator Shudder Bait Rapala Terminator Shudder Bait
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
+9
+8
+7
+6
+5
+4
$9.99
$9.99
When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
+69
+68
+67
+66
+65
+64
$6.59
$6.59
The Bill Lewis Rat-L-Trap Lipless Crankbait is one the best known lipless crankbaits around. Loud and flashy, the Rat-L-Trap can be fished in a variety of situations from shallow to deep waters and...
Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters Rat-L-Trap Bill Lewis Magnum Trap Crankbait - Southern Reel Outfitters
+20
+19
+18
+17
+16
+15
$6.99
$6.99
Step up the action and the casting distance with the Bill Lewis Rat-L-Trap Magnum Trap Crankbait. The Rat-L-Trap Magnum Trap features a 3/4 oz design with a wider wobble during retrieve. The 3/4 oz...
Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Red Crawfish Rat-L-Trap Bill Lewis Mini-Trap Crankbaits - Chrome Black Back
+3
+2
+1
$6.59
$6.59
Experience explosive action from the Bill Lewis Rat-L-Trap Mini-Trap Crankbaits. Realistic details and sounds make these lipless wonders irresistible to bass, saltwater species, and more. Pro angle...
50% Off
Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Bone Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits - Black Shad
+3
+2
+1
$6.49
$6.49
$12.99
The Rat-L-Trap Bill Lewis Stutterstep 5.0 Topwater Crankbaits are a must-have for bass fishing enthusiasts, featuring a 1 oz weight and 3 unique topwater actions. Its 90 degree angled cut allows fo...
Reaction-Innovations-Little-Dipper-Shiner Reaction-Innovations-Little-Dipper-Bad-Shad-Green
+16
+15
+14
+13
+12
+11
$5.99
$5.99
Reaction Innovations Little Dipper, much like the skinny dipper by Reaction, is a perfect finesse softbait for drop shotting, for use with jig heads or any other way you can think of. With lots of ...
Sold Out
Reaction-Innovations-Man-Bear-Pig-blank-check Reaction-Innovations-Man-Bear-Pig-california-420
+17
+16
+15
+14
+13
+12
$5.29
$5.29
Reaction Innovations Man Bear Pig continues and magnifies the great reputation of the Sweet Beaver fishing softbait. Like the Sweet Beaver, the Man Bear Pig creature bait has plenty of vibrating a...
Reaction Innovations Scope Shot Swimbaits - Electric Shad Reaction Innovations Scope Shot Swimbaits - Guntersville Shad
+4
+3
+2
+1
$5.99
$5.99
Unleash your inner angler with the Reaction Innovations Scope Shot! Designed to mimic a lifelike baitfish, this lure is perfect for targeting trophy bass. Its attention to detail and fork-shaped ta...
Reaction Innovations Skinny Dipper Paddletail Swimbait Reaction Innovations Skinny Dipper Paddletail Swimbait
+15
+14
+13
+12
+11
+10
$6.99
$6.99
Reaction Innovations Skinny Dipper paddletail swimbait is a versatile bait that can be rigged weedless, fished with or without weights, Carolina rigged or fished just about any other way you'd like...
Reaction-Innovations-Smallie-Beaver-california-420 Reaction-Innovations-Smallie-Beaver-green-pumpkin
+10
+9
+8
+7
+6
+5
$5.39
$5.39
Reaction Innovations Smallie Beaver builds on the wildly successful Sweet Beaver design with its Smaller and more versatile size.  If you've used the Sweet Beaver softbait before, then you know how...
Reaction-Innovations-Sweet-Beaver-Black-Light Reaction-Innovations-Sweet-Beaver-bloody-bug
+39
+38
+37
+36
+35
+34
$5.59
$5.59
Reaction Innovations Sweet Beaver softbait is a super durable fishing bait with a unique design and features loved by fisherman worldwide. It's Smaller than a lot of softbaits, and the Sweet Beaver...
Rebel Deep Teeny Wee Crawfish Crankbaits - Cajun crawfish Rebel Deep Teeny Wee Crawfish Crankbaits
+7
+6
+5
+4
+3
+2
$6.49
$6.49
Experience the power of the Rebel Teeny Wee-Crawfish - a must-have for any angler. Its realistic crawfish profile and pulsating action attract bass, trout, and more. Enjoy its stability while cast...
Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters Rebel Original Pop-R Topwater Lure - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$6.99
$6.99
The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won anglers hundReds of thousands of dollars in bass tournaments...
Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters Rebel Teeny Wee Crawfish Crankbaits - Southern Reel Outfitters
+13
+12
+11
+10
+9
+8
$6.49
$6.49
The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or Small lakes around the world. Its Small, lifelike ...
Rebel Teeny Pop-R Topwater Baits Rebel Teeny Pop-R Topwater Baits
+2
+1
$6.49
$6.49
The Teeny Pop-R is a legendary topwater bait that produces two distinctly different sounds and actions depending on if the angler is holding the rod tip high or toward the water. This Small size ca...
Rebel Wee Crawfish Crankbaits - Southern Reel Outfitters Rebel Wee Crawfish Crankbaits - Southern Reel Outfitters
+8
+7
+6
+5
+4
+3
$5.99
$5.99
The Rebel Wee Crawfish is the original realistic crawfish crankbait. No other crankbait mimics a fleeing crawfish better than a Rebel Craw. It’s the super-realistic body and paint scheme combined w...
Sold Out
Renosky Keystone Minnow Jigs Brown Trout Renosky Keystone Minnow Jigs Emerald Shiner
+6
+5
+4
+3
+2
+1
$2.99
$2.99
Keystone Jig Minnow may be the best lure for crappie and bream in the country! Photo-printed to duplicate the baitfish that panfish naturally feed on, Keystone Minnow Jig is also deadly on bass a...