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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Net Bait Paca Craw 8 Pack - Southern Reel Outfitters Net Bait Paca Craw 8 Pack - Southern Reel Outfitters
+16
+15
+14
+13
+12
+11
$4.49
$4.49
With the patented NetBait claws and hollow body design the Paca Craw is an extremely versatile bait. When flipped or pitched the claws of the Paca Craw have a helicopter effect which slows the dece...
38% Off
Net Bait Paca Slim Creature Baits - Black Blue Flake
$2.99
$2.99
$4.79
Introducing the NetBait Paca Slim Creature Baits, the newest addition to the renowned Paca line! This versatile bait boasts a thinned-down profile and patented claw design for maximum attraction. W...
NetBait Super Twitch Swimbaits - Pro Blue Red Pearl NetBait Super Twitch Swimbaits - Albino Magic
+6
+5
+4
+3
+2
+1
$4.79
$4.79
Get ready to catch more bass with NetBait Super Twitch 4"! Featuring a split tail design and infused with BaitFuel scent, this versatile soft plastic jerkbait mimics baitfish to trigger predatory i...
Nichols Ben Parker Mini Magnum Flutter Spoon - Blueback HD Nichols Ben Parker Mini Magnum Flutter Spoon - Bombshell Shad
+3
+2
+1
from $9.99
from $9.99
Experience the thrill of the Nichols Ben Parker Mini Magnum Flutter Spoon! Designed to target deep water columns, its lifelike fluttering action imitates dying baitfish, drawing in big catches. Equ...
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Norman DD14 Crankbaits Norman DD14 Crankbaits
+3
+2
+1
$6.49
$6.49
Delivering all of the fish catching properties of its deep diving twin, the Norman DD14 Crankbait allows anglers to effectively target fish in the 12-14ft. range with a time tested action that has ...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
+4
+3
+2
+1
$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
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Norman Deep Baby N Crankbait - Southern Reel Outfitters Norman Deep Baby N Crankbait - Southern Reel Outfitters
+6
+5
+4
+3
+2
+1
$6.99
$6.99
Small in size, but big on action, the Norman Deep Baby N Crankbait is the perfect choice for imitating Smaller forage, like shad, Bluegill, or crawdad. Whether you’re targeting shallow points, fish...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$6.99
$6.99
Recognized by crankbait enthusiasts and tournament anglers as an outright performer, the Norman Deep Little N Crankbait dives down quickly and hits that 9-12 foot sweet spot with a signature action...
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Norman Deep Tiny N Crankbait
$6.99
$6.99
Sometimes you need to go Smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight works the 4-6 range with a tight wiggle. Model No. Weight(oz)...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Middle N Crankbaits - Southern Reel Outfitters Norman Middle N Crankbaits - Southern Reel Outfitters
+18
+17
+16
+15
+14
+13
$7.49
$7.49
Norman Lures productive, tournament-proven Professional Edge Middle N crankbaits produce a tantalizing wobbling action that fish in the middle of the feed column will have a tough time passing espe...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
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Oldham Eye Max Grass Jigs - Southern Reel Outfitters Oldham Eye Max Grass Jigs - Camouflage
+3
+2
+1
$4.59
$4.59
Tackle even the toughest grass with the Oldham Eye Max Grass Jigs! An aggressive head design and extra-sticky weed-guard make easy work of pulling bass out of thick cover, while the eyelet and wig...
Owner Flashy Swimmer w/ CPS
from $5.99
from $5.99
Featuring a spinner blade attached to a non-movable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swim bait, fluke or other swimm...
Owner Twist-Lock Flashy Swimmer Gold Colorado Blade Hooks
from $5.29
from $5.29
FLASHY SWIMMER now with Colorado blades, feature Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) which is a unique setup for rigging soft swim baits, flukes, and other swimming plastics...
Owner Ultrahead Shakey Head Jig Heads - Brown Owner Ultrahead Shakey Head - Green Pumpkin
+3
+2
+1
$5.99
$5.99
Enhance your fishing game with Owner Ultra head Shakey Head! Its Twist LOCK "Centering-Pin-Spring" molds into the lead and securely holds small baits for perfect presentation. The weedless-style Te...
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Panfish Magnet Panfish Kit
$14.00
$14.00
The Panfish Magnet Kit is a collection of our 7 best panfish colors. Perfect in almost every water condition, these colors are deadly on all panfish. The Panfish Magnet Kit comes with (10) of the f...
Profound Outdoors Azuma Big Boss Crankbaits Profound Outdoors Azuma Big Boss Crankbaits School Bus
+2
+1
$9.99
$9.99
The designers at Profound Outdoors have taken the square bill crankbait to another level by incorporating our Z Boss 20 body and weight-transfer system with our own square bill design. The result i...
Profound Outdoors Azuma Boss Hawg Crankbaits Profound Outdoors Azuma Boss Hawg Crankbaits
+15
+14
+13
+12
+11
+10
$7.99
$7.99
The Profound Outdoors Azuma Boss Hawg crankbait, designed with input from Bassmaster Pro Brian Snowden, is perfect for all fishing conditions. With a compact, aerodynamic design and unique action, ...
Profound Outdoors Azuma Popper Z Popper - Casper Shad Profound Outdoors Azuma Popper Z Popper - Gold Finger
+7
+6
+5
+4
+3
+2
$8.99
$8.99
The Profound Outdoors Azuma Popper Z Popper is a must-have in any tackle box. With a large body, wide mouth and deep throat, it creates a deeper gurgling sound and more aggressive popping action, a...
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Profound Outdoors Azuma Z Dog Profound Outdoors Azuma Z Dog
+8
+7
+6
+5
+4
+3
$8.99
$8.99
The Profound Outdoors Azuma Z Dog Topwater Walker features a custom design that takes the work out of walking the dog and triggers explosive blow-ups. Built with a flat bottom and a slight concave ...
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Profound Outdoors Bray Z Suspending Jerkbait Profound Outdoors Bray Z Suspending Jerkbait
+2
+1
$9.99
$9.99
The Profound Outdoors Azuma Bray Z Suspending Jerkbait delivers a near perfect baitfish imitation that fish find hard to resist. Molded with a highly realistic shad shaped body profile, the Azuma B...
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Profound Outdoors Klone Crawsome Profound Outdoors Klone Crawsome
+12
+11
+10
+9
+8
+7
$3.99
$3.99
TheProfound Outdoors 4" Klone Crawsome softbait delivers proven performance that catches big tournament-winning sized bass. Molded with uniquely shaped arms, the Klone Crawsome’s claws separate as ...
Profound Outdoors Klone KJ Craw - Black Blue Swirl Profound Outdoors Klone KJ Craw - Black Red Copper
+7
+6
+5
+4
+3
+2
$4.49
$4.49
Transform your fishing game with the Profound Outdoors Klone KJ Craw! This versatile bait combines the actions of a tube and a craw bait, creating multiple erratic movements and a strong vibration ...
Profound Outdoors Matt Reed Azuma Square Boss - Aztec Profound Outdoors Matt Reed Azuma Square Boss - Casper Shad
+17
+16
+15
+14
+13
+12
$8.99
$8.99
Introducing the Profound Outdoors Matt Reed Azuma Square Boss Squarebill Crankbait - the ultimate crankbait for bass fishing. With an extra tough, chip-resistant lip, it thrives in rugged condition...
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Profound Outdoors Ringo Worms Chartreuse Pepper Profound Outdoors Ringo Worms Grapevine
+6
+5
+4
+3
+2
+1
$3.99
$3.99
The Profound Outdoors 5.25” Ringo worm features a unique design that provides more action than your standard worm and triggers rod-jarring strikes. Made with a fully ringed body and thin solid core...
Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Aztec Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Blazin Boss
+27
+26
+25
+24
+23
+22
from $8.99
from $8.99
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
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Profound Outdoors Timmy Horton Roll Call Buzzbaits Profound Outdoors Timmy Horton Roll Call Buzzbaits
+5
+4
+3
+2
+1
$8.99
$8.99
The Profound Outdoors Timmy Horton Roll Call Buzz baits is designed like no other when you put all of its components together. First, the 3/4 oz head makes for a heavier weighted buzz baits to comp...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Chartreuse Shad
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow - Southern Reel Outfitters Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
Sinking at a consistent rate of one foot per second, the Rapala Countdown Minnow Crankbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops ...
Rapala Crush City Freeloader Swimbait - Albino Pearl Rapala Crush City Freeloader Swimbait - Albino Shad
+5
+4
+3
+2
+1
$5.99
$5.99
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...