Baits & Lures
Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.
Smithwick Topwater Devil's Horse
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$7.79
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$7.79
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If you didn’t know that the top bass-fishing pros still ride the Devil’s Horse to victory each year, you might think it’s just too “dated” to catch fish. Every year, however, the Devil’s Horse is c...
Snag Proof Smashmouth Frog
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$8.99
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$8.99
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Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
Spro RkCrawler Crankbaits
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$11.99
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$11.99
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Experience unrivaled bass-catching power with the RkCrawler 50 Crankbait - developed by pro angler Mike McClelland and Spro engineers for maximum hunting, grinding, and wide-wobbling action. This c...
Spro Aruku Shad Lipless Crankbaits
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$8.99
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$8.99
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A SPRO Aruku Shad Lipless Crankbait stands on its nose when retrieved, mimicking a feeding shad. This unique nose-down action slides the lipless shad crankbait through underwater vegetation almost ...
Spro Bronzeye Frogs
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$11.99
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$11.99
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Take your frog fishing to the next level with the SPRO Dean Rojas Bronzeye Frog. Designed with the powerful Gamakatsu EWG Double Frog Hook, this frog is perfect for strong rods and braided line. Wi...
SPRO Bronzeye Pop Frog
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$11.99
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$11.99
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The SPRO Bronzeye Pop frog lure was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50 you can walk the dog, pop it, chug it or dead stick it to catch those finicky bass....
SPRO Bronzeye Shad 65
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$9.99
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$9.99
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Designed by Bassmasters Elite Series professional, Dean Rojas, the Spro Bronzeye Shad 65 took over 15 months and four different prototypes to get absolutely perfect –and when we say perfect, we mea...
Spro Fat John Crankbaits
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$14.49
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$14.49
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Introducing the Spro Fat John Crankbait - bigger, wider, and more enticing than the famous Little John. Its unique body shape, bill, and line-tie angle produce a wobble and side-to-side hunt that t...
Spro Fat Papa 55 Crankbaits
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$13.49
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$13.49
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The SPRO Fat Papa 55 was designed by B.A.S.S. Elite Series Angler Russ Lane. You can fish the Fat Papa 55 in all types of weather and seasons. During the Fall through Spring, you will get more bite...
Spro Fat Papa SB Squarebill Crankbaits
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$14.99
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$14.99
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The SPRO Fat Papa SB Squarebill Crankbait was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a balsa bait, but it has the durability of a...
Spro John Crews Little John XL 70 Crankbait
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$14.99
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$14.99
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The brainchild of Elite Series professional, John Crews, the Spro John Crews Little John XL Crankbait delivers a Large, shallow-running presentation that is aimed at trophy bass. Built using the sa...
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Spro John Crews Megalojohn Swimbaits
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$12.95
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$12.95
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Experience the innovative design of the SPRO John Crews Megalojohn Swimbaits, created by Elite Series Angler John Crews. Featuring a unique magnet harness system and lifelike design, this swimbait ...
Spro KGB Chad Shad Swimbaits
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$59.95
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$59.95
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The Spro KGB Chad Shad 180 Glide Bait is the perfect lure for trophy-class bass. With its precise controls, you can master any fishing conditions and scenarios with ease. Show off its versatility a...
SPRO Little John 50 Crankbaits
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from $14.42
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from $14.42
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The SPRO Little John 50 was designed by B.A.S.S Elite Series Angler John Crews. The Little John 50 has a computer chip bill that is more durable than plastic, a silent weight transfer system using ...
SPRO Little John DD 60, 70, 90 Series Crankbaits
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$14.49
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$14.49
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The SPRO Little John DD series crankbaits werfe designed by B.A.S.S. Elite Series Angler John Crews. From the shallower diving Little John DD 60, the Medium diving Little John DD 70, to the Deep Di...
Spro Little John MD 50 Crankbaits
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$14.49
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$14.49
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The SPRO Little John MD 50 crankbait is a must-have for serious anglers. Designed by B.A.S.S. Elite Series Angler John Crews, this medium diver runs 9 feet deep and features sharp Gamakatsu treble ...
Spro Mike McClelland McStick 110 Jerkbaits
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$15.99
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$15.99
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The SPRO McStick 110 Jerkbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. This jerkbait is designed to suspend at lower water temperatures for those finicky early and late season ...
Spro RkCrawler MD55 Crankbaits
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$11.29
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$11.29
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Catch more strikes with the Spro RkCrawler MD55 Crankbait, designed by B.A.S.S. Elite Series Angler Mike McClelland! With a shallower dive angle and the ability to deflect off cover, this bait is p...
Stanford Baits Boom Boom Frog
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$10.99
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$10.99
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Turn missed strikes into landed fish with Stanford Baits' Boom Boom Frog - the only frog on the market with Frog-fur. Our patent-pending innovation helps snag the bass' sandpaper-like lip, while it...
Stanley Baby Ribbit Frogs
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$5.49
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$5.49
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The Stanley Baby Ribbit Frog boasts a compact soft body design, perfect for fishing in any type of cover. With patented leg design, this frog creates a rapid kicking motion and leaves behind a wake...
Stanley Bull Ribbit Frogs
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$5.50
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$5.50
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Of all the baits out there, a frog is one of the most exciting lures to fish. Bass explode on the Stanley Ribbit. It's absolutely heart stopping action. You can work this weedless wonder over logs,...
Stanley Ribbit Frogs
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$5.99
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$5.99
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The Original Ribbit one of the best all time lures for catching big bass on top. It combines the action of a topwater with a weedless design for those hard-to-fish spots. We highly recommend rigg...
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Stanley Ribbit Runt Frogs
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$3.59
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$3.59
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Experience the fury of the Stanley Ribbit Runt Frogs! Outrageously effective when “Ribbit Runt Runner” spinnerbaits employ it, and dynamite with 1/32 jig heads, troll these miniature versions of po...
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Stanley Ribbit Top Toad Hollow Body Frogs
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$5.95
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$5.95
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The Stanley Ribbit Top Toad Hollow Body Frogs are made with durable PVC plastic and feature Stanley's patented kicking legs, lively feet, and 3D eyes. Paired with the Stanley 5/0 Double Take Hook, ...
Stanley Top Toad Hollow Body
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from $5.99
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from $5.99
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Introducing the Stanley Top Toad Hollow Body - the ultimate frog lure built for durability and effectiveness. With its patented kicking legs, lively feet, and 3D eyes, it's a fish magnet. Paired wi...
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Storm Arashi Spinbait Lures
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$8.29
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$8.29
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The Storm Arashi Spinbait Lure is designed to bring out a flurry of strikes! Featuring Slow Sinking Body Shimmy, Counter Rotating Propellers and 3-2 Prop Design, the Arashi works to attract a varie...
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Storm Original Mag Wart Diving Lure Crankbaits
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$5.99
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$5.99
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Make your next fishing trip truly legendary with the Storm Original Mag Wart lure! This crankbait delivers an unbeatable side-to-side action for any species, plus a loud rattle that entices even th...
Storm Rattlin Chug Bug Topwater Lure
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$7.99
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$7.99
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The Storm Rattlin Chug Bug Topwater Lure Series will take your topwater game to the next level. Prepare yourself for smashing strikes and high flying acrobatics with these do-everything topwater lu...
Storm Wiggle Wart Crankbaits
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$5.99
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$5.99
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The Storm Original Wiggle Wart is the perfect lure for bagging that big catch. Its small size makes it highly versatile and its legendary side-to-side action entices fish of any species. With clas...
Strike King 6XD Hard Knock Crankbaits
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$7.99
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$7.99
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Experience the ultimate in deep diving crankbaits with the Strike King 6XD Hard Knock. Featuring innovative hard knock technology for a new thumping sound, this bait is designed to target big fish ...
Strike King Baby 3X Z Too Soft Jerkbaits
Regular price
$3.99
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$3.99
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Introducing the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits! Crafted with a super-soft and durable material, these baits are deadly for largemouth, smallmouth, and spotted bass. Their forked ...
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