Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Experience the ultimate minnow bait and sonar tool with the Yamamoto Scope Shad. Its natural profile and action are irresistible to bass, while the baitfish body shape and forked tail produce an ul...
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Bring out the big bass and slab crappie with Yamamoto Senko worms. The unique salt impregnated body and horizontal fall make it irresistible to fish. Versatile for wacky or Texas rigging, weightles...
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The Gary Yamamoto Shad Shape Worm has proven to be one of the best finesse baits available and is the perfect fishing bait for drop shotting. The shad shape worm combines a ribbed senko belly and s...
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The Gary Yamamoto Single Tail Grub is so adaptable it can be fished alone or along with a  spinner baits, buzz baits or jig trailer. The single tail grubs extreme and lively tail action creates mas...
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Experience the revolutionary allure of the Yamamoto Swim Senko Swimbaits. Its versatile design and natural action make it a go-to for anglers worldwide. The weightless Swimming Senko boasts a seduc...
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Fish hard and heavy with the Yamamoto Yamatanuki Stick Bait! This 5/8oz soft plastic lure is perfect for casting and flipping into cover, and boasts an incredible horizontal rate of fall that will...
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The Gary Yamamoto Zako Swimbait is fantastic for use as a chatterbait or for a flipping fishing bait. The Zako Swimbait acts just like a Small Bluegill or shad but is designed to hold a hook or jig...
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The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason it is...
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Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
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The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
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The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
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Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
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The Yum Christie Craw is designed to the specs of Elite Series pro Jason Christie for streamlined presentation perfect for pitching and flipping. Its slim profile lets you target bass hiding in ti...
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Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the features anglers want in a bait for flipping, pitching and casting on a Carolina or Te...
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The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
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The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and ca...
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With the YUM FF Sonar Minnow Swimbaits, experience a subtle baitfish quiver that pairs perfectly with the FF Sonar Jig Head or any other jig heads. This supercharged bait also boasts the irresistib...
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Designed with the input of Elite Series professionals, the Yum Swim’n Dinger provides a hybrid attraction that retains all of the legendary features of the original Yum Dinger ­ – and then some. He...
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Designed to dominate the buzz frog market, the Yum Tip Toad combines several key features to give anglers the ultimate blend of performance and all out attraction. Carefully sculpted and precisely ...
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Experience the power and precision of the Yum Yumbrella Flash Mob Junior Umbrella Rig. With four spinnerbait blades and five strong stainless steel wires, this compact rig simulates a small school ...
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With over 25 years of experience supplying silicone skirts to other lure companies, it's safe to say that Z-Man knows skirts! Now available in convenient 5-packs, the same quality Banded SkirtZ us...
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Designed by Major League Fishing pro and ChatterBait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is ...
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The Z-Man Big TRD Worms are designed for finesse fishing and paired with Power Finesse ShroomZ jigheads for versatile results. The buoyant ElaZtech® construction allows the bait to stand upright an...
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The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and eas...
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Cast the Z-Man Finesse WormZ and experience a realistic action and profile that's perfect for finesse presentations. 10X tougher ElaZtech construction withstands hits from bigger fish, and the salt...
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Designed in collaboration with Freedom Tackle and Z-Man, the Z-Man Chatterbait Freedom CFL offers a unique sound and a free-swinging action that flat-out catches fish. Constructed with Z-Man’s stai...
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Introducing the Z-Man Chatterbait Freedom, the ultimate bladed jig for weedless rigging and customizable hook options. A collaboration between Z-Man and Freedom Tackle, this bait offers industry-le...
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Offering an oversized profile for catching oversized fish, the Z-Man Giant TRD Worm is perfect for targeting Larger fish and cashing even bigger checks. Made from Z-Man’s 10x tough ElaZtech materia...
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Instead of raising ruckus with an ordinary topwater lure, you can raise hell on water fishing the demon-like Z-Man® HellraiZer Lure. This topwater terror walks, sputters and carves up the surface l...
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The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paiRed with a Finesse ShroomZ™ jighead -...
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Designed by Elite Series pro’s, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featur...
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Description: The Z-Man Jack Hammer Stealth Blade Chatterbait is designed to deliver big results! Experience the blazing speed and natural vibration of the patented ChatterBait® design and hex-sha...
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A tournament quality bladed jig in a bite-sized package, the ChatterBait Minimax emits a potent yet subtle bladed jig vibration. Z-Man's patented ChatterBait direct head-to-blade connection and do...
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Experience the ultimate in fishing versatility with the Z-Man Original Chatterbaits. This patented bladed swim jig combines the flash of a spinner bait, vibration of a crankbait, and profile of a ...
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From end-to-end, the Z Man Project Z Chatterbait is loaded with premium components to give anglers a tournament-grade offering that’s ready for the highest levels of competition right out of the pa...
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Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, b...
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Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft plastic je...
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Not just any ol’ soft plastic shad, the Z Man Scented Jerk ShadZ are brimming with features that separate them from the rest of the pack. Infused with Z Man’s exclusive Pro-Cure Super Gel, which is...
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Fish your way to success with the incredible Z-Man Shad Fryz Micro Finesse! It's perfectly designed to accurately mimic the shape of shad and panfish fry, with a bite-sized swimbait profile that's ...
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Experience the deadly effectiveness of the Z-Man Shroomz Micro Finesse Jig. Perfect for tough conditions, this skirted jig features custom-designed silicone skirts that offer a lifelike appearance ...