Yo-Zuri Fishing Logo

Yo-Zuri

Yo-Zuri has been making quality fishing lures, fishing lines, and leaders in Japan for over 50 years and shipping throughout the world. Due to the quality, our fishing products have stood the test of time and continue to be more sought out than many other fishing lures or inferior imitations. Yo-Zuri has developed technologically advanced fishing products that constantly lead the industry and has become one of the top rated brands of hard-baits in the world. Yo-Zuri fishing lures are crafted to be the most realistic looking, have the best actions, and are designed to help each angler have their best fishing days.
Regular price $9.49
Sale price $9.49
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Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
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Regular price $9.99
Sale price $9.99
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The Yo-Zuri® 3DB Pencil is the perfect lure - easy to use and packed with features to get big game fish excited. Feel the thrill of walking-the-dog action, internal cadence rattle and noise BBs, in...
Regular price $7.99
Sale price $7.99
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The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
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Regular price $7.99
Sale price $7.99
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Equipped with a durable, polycarbonate prop at the rear, the Yo-Zuri 3DB Series Prop delivers a churning surface commotion and a dazzling flash. Walk it along the surface and watch the Yo-Zuri 3DB ...
Regular price $7.99
Sale price $7.99
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The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
Regular price $7.99
Sale price $7.99
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Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...