Sinking at a consistent rate of one foot per second, the Rapala Countdown Minnow Crankbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops ...
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Make your bait irresistible to fish with the Spike-It Dip-N-Glo™ Spray Dye. This chartreuse-coloRed dye comes in an aerosol spray can for easy application and features a garlic scent that attracts...
The War Eagle Finesse Spinner bait was designed by pro angler Mike McClelland to catch a quick limit of fish. The compact size of the Finesse Spinner bait will generate those extra bites during tou...
The War Eagle Gold Screamin Eagle Spinner bait is the size of a 1/4 oz spinner bait with the weight of a 1/2 oz spinner bait, making it ideal for burning through the water. Perfect for those times...
The Strike King Kvd Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium walk-the-dog topwater lure with great action. Mission accomplished! Rhythmically ...
The new Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single,...
Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, b...
With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.
Strong gripping action great for deep hook removal
Chrome plated polishe...
Introducing The Original Fish Formula Bait-Pop, the game-changing scent formula designed for live sonar anglers! Infused with patented technology, this attractant not only triggers more bites but a...
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
The Berkley Money Badger Crankbaits are designed for optimal performance, with a hybrid baitfish-crayfish shape and patented Flash-Disc technology for improved tracking, stability, and accuracy. Yo...
Feel the excitement of the ultimate spinnerbait: the 6th Sense Divine Spinnerbait. Built to outperform and outlast, this spinnerbait combines a heat-treated stainless-steel spring wire with a 3D he...
Discover true casting freedom with Lew's Speed Cast Line Treatment! Our innovative spray cleans, coats and protects line and rod guides to reduce friction and maximize casting distance with every c...
The Head Hunter HH Minnow Suspending Jerkbaits are designed to reach the depths for those moments when fish are tucked away on deeper points or structure. Its elongated bill and baitfish profile e...
Experience the next level of fishing with the 6th Sense Gyro Tail Spinner. Perfect for tough conditions, it has a bigger profile, ABS plastic body with detailed paint, and multiple retrieve options...
Introducing Mend-it Fishing Glue, the world's first and best soft bait glue. With a clear, strong, and quick-drying formula, Mend-it repairs all types of soft plastic baits. Say goodbye to mes...
Introducing the Avid Angler Solutions Fishing Glue, the ultimate tool for both fresh and salt water anglers. With its exclusive formula and instant bonding ability, this glue can repair soft and ha...
Upgrade your tackle game with Gamakatsu EWG 2X Short Shank Treble 6 pack! Made for big game species, these compact and sharp hooks boast 2X Strong dimensions for ultimate strength. Their short shan...
Upgrade your jigging game with Blacks Custom Lures Tungsten Forward Facing Sonar Jig Heads. Made with tungsten, these "FFS" jigheads provide a stronger return on your forward facing sonar units. An...
The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
The American BaitWorks ZooPop Topwater Walking Bait is an innovative and versatile bait designed for topwater fishing. Its snag-proof feature, customizable cadence, and mesmerizing walk-the-dog act...
Dive into top performance with the Snag Proof Smash Mouth Frog! Designed for the thickest slop, this weedless frog features a hollow body and cupped mouth for aggressive splashing action. Weighted ...
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
Experience the hyper realism of the ICAST award winning Lunkerhunt Bento Bait. Designed with a tapered split tail, holographic core, and biologically correct detailing, this baitfish imitator is a ...
Introducing the Bill Lewis Zig-Zag Topwater - the perfect companion to your favorite topwater lures! Rig it 8-16 inches in front for a unique presentation that mimics a small predator chasing a min...
Introduce the Bill Lewis Hammer Trap to your fishing arsenal and experience the power and precision of this ultimate lure! Its hammering action and advanced vibration technology will attract and tr...
Experience the thrill of turkey hunting with the Rolling Thunder CORE V-Cut 3-Reed Turkey Call. Made of high-quality latex, this compact and convenient call produces raspy yelps and cuts to attract...
Elevate your turkey calling game with the Rolling Thunder CORE Combo Cut 3-Reed Turkey Call! Made with high-quality latex, this call effortlessly cuts, purrs, clucks, and yelps. Easy to use and sto...
Introducing the Rolling Thunder CORE 3-Reed Bat Wing Turkey Call. Made of durable latex, this call produces a variety of enticing sounds for a more successful hunting trip. Its convenient clip case...
Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Stay warm and dry in any weather with our Beartooth Waterproof Beanie. The shell fabric is fused with a waterproof and breathable insert, resulting in a single layer that is comfortable next to the...
Experience the ultimate fish attracting lure with the Yo-Zuri Rattl’n Vibe Lipless Crankbaits. This versatile lure has a distinct rattle, travel-ready weight and emits a natural shad-in-distress so...
Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechanism holds strong, yet releases with ease. Built from durabl...
Strike King KVD Sexy Frog is the finest, feature packed frog style bait EVER from Strike King. It features a fully sealed nose to minimize water entry. It has a big strong double hook and easily co...
Experience high performance fishing at an incredible price with the Head Hunter Shad Dad Crankbait. Its sharp tapered tail creates a tight, irresistible wiggling action that lures in even the most ...
Experience the ultimate in fishing success with the Toad Thumper Swamper- Walkin' Frogs. Built for superior performance, the Swamper is carefully designed with Super Soft material and Zero line con...
For supreme lightweight comfort and warmth, this face mask is what you need for a long day in the blind. Made of stealth-shell brushed poly fleece fabric that halts wind and repels water. Soft, cor...
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Shopping Cart
Casey
Love the bibs and jacket, perfect fit with great pockets. The hood has a built in bungee that can shape to your head gear and stay in place while on the move. Love this product, keeps me warm, dry, comfortable, and looks great!
#FishinWithSkip
Simms CX Fishing Bibs
Jeff Withers
Sitka Waders
As a long time user of Sitka Products, Southern Reel had these priced a 100.00 cheaper than everyone else. I wanted a pair of Solids. They are very good products. Great Service , I received them in three days of ordering.
Sitka Delta Zip Waders
Wendi deMontigny
Nice flip flops! Bought for an upcoming beach/fishing trip. Love them.
