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Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...
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The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
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Make the most of your day on the water with the Evergreen Grass Ripper Swim Jigs. Streamlined heads effortlessly slide through vegetation, while a durable paint scheme and versatile weed guard let ...
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All-purpose grease for spinning reels, fortified with anti-wear and corrosion inhibitors. Allows gears to run smoother, quieter and last longer. High quality all purpose grease for spinning reels...
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Maximize the performance of your reel's gears with the Lew's SuperDuty Casting Reel Grease. The high-quality custom blend features temperature resistance and pressure additives for long-lasting fun...
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Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
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A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
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The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
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Experience the ultimate in deep diving crankbaits with the Strike King 6XD Hard Knock. Featuring innovative hard knock technology for a new thumping sound, this bait is designed to target big fish ...
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New and improved - the Buckeye Magnum Series Spot Remover now features a screw lock keeper instead of a post for easy and precise rigging, and it's also equipped with the heaviest duty hook of all...
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Using a proprietary technology and formula that we acquiRed in 2011, PENN oil and grease are built to lubricate and prevent corrosion. We've tested the competition and the results are clear…our lub...
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Introducing the game-changing Keitech Fat Swing Impact Swimbait! Its revolutionary two-tone injection process provides perfect balance and maintains a natural swimming motion at any speed. The tape...
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The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
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The Storm Rattlin Chug Bug Topwater Lure Series will take your topwater game to the next level. Prepare yourself for smashing strikes and high flying acrobatics with these do-everything topwater lu...
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The Yo-Zuri 3DS Crank SR was designed to attract all species of gamefish and has proven itself as an effective sub-surface bait. The tight wobbling action is a “Bite-Starter” in areas that receive ...
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The Yo-Zuri 3DS MR Crankbaits bring the big catches! With tough and durable ABS Resin material and black nickel round bend hooks, you'll be sure to land the ultimate prize. Its tight wobbling actio...
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Experience the power of a Megastrike Cavitron Buzzbait, designed by 3-time Bassmaster Classic Qualifier Lee Bailey, Jr. and used by pro anglers across the tournament trail. Crafted with patented Ca...
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The Keitech FAT Swing Impact Swimbaits redefine swimbait performance with their remarkable swimming action and custom 2-tone color process. Designed with a tapered, ringed body for a natural appear...
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The Spike It Braided Line Markers are formulated for use on braided lines to easily camouflage your line and get you more bites. Fitted with a notched tip for easy application, the Spike It Braided...
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Strike King Kvd Squarebill Crankbaits were designed to the specifications of Bass Master's Classic Champ Kevin Van Dam. Perfect for shallow water power fishing. The square bill design and unique ac...
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This quality buzzbait was made to fill a need in the market. With a big 5/0 hook for rigging horny toads, buzz frogs, and swim baits!
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Delivering JDM quality and performance at an affordable price, the Yo-Zuri 3DB Series 1.5 Squarebill Crankbait is built with precision engineering to give anglers the best crankbait that money can ...
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Upgrade and change the sound of any hollow body frog with the River2Sea Phat Mat Daddy Frog Kit. The two rattles and one plopper tail included in the kit gives anglers the option to add different ...
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Continuing in the tradition of precision made fishing hooks, Gamakatsu's Extra Wide Gap (EWG) Treble hooks are no exception. Great for fresh bait and lures alike, the EWG treble hooks is designed t...
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The Strike King Sexy Spoon is here and is Large and in charge. Spoon fishing is nothing new to many fisherman but now it's quickly become a valuable tool for fishing deep structure. The Sexy Spoon ...
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Introducing the Lucky Craft LC 1.5 Squarebill Crankbaits - the ultimate weapon for targeting fish in heavily pressured environments. Made of high-float plastic for a quiet presentation, its heavy a...
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It’s all well and good to have a quality fly line, but without a good leader, you’re out of luck. Our nylon Freshwater leaders come in four different lengths and feature a longer, Larger butt secti...
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The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a Smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is ...
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The Mustad Denny Brauer Grip-Pin Max Flippin’ Hook was developed and designed by Elite Series angler, Denny Brauer for fishing plastics in heavy cover. One of the best in the business at flipping a...
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Features: Low viscosity formula Perfect for high performance parts Heat and cold resistant Protects against corrosion Perfect for baitcast reels Reel Grease is part of the right series of produc...
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Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
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Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
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The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
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Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
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Unlock the full potential of your fishing experience with Blakemore Real Magic Lubricant. This environmentally safe and odorless formula softens, lubricates, and extends the life of your fishing li...
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A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfish on the coasts. Delivering a high-float action, ...
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Gamakatsu Feathered Treble Hooks are the perfect hook to add to any topwater lure. Gamakatsu treble hooks are razor sharp, like all their hooks, ensuring that when that lunker bass strikes, you'll ...
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Perfectly mimicking the shape and movement of a fleeing shad, the Heddon Spit N’ Image cruises on top of the water with a tempting action that lets bass know that it’s time to eat. The unique walki...
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Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
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Developed by legendary professional bass angler, Kevin VanDam, the Mustad KVD Grip Pin Soft Plastic Hook features Mustad’s Big Mouth Tube hook design with a new plastic keeper molded around the hoo...