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Fishing

Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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Berkley Powerbait Crappie Nibbles - Blue Neon Berkley Powerbait Crappie Nibbles - Chartreuse
+10
+9
+8
+7
+6
+5
from $4.29
from $4.29
Boost your crappie catch with Berkley Powerbait Crappie Nibbles! These lightweight soft pellets offer the strength of Power Bait, plus artificial fish scales for increased visual attraction. Their ...
Berkley PowerBait Cull Shad Swimbaits - Albino Berkley PowerBait Cull Shad Swimbaits - Electric Shad
+10
+9
+8
+7
+6
+5
$11.99
$11.99
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
Berkley PowerBait Drip Minnow Swimbaits - Black Shad Berkley PowerBait Drip Minnow Swimbaits - Blue Liner
+4
+3
+2
+1
$9.99
$9.99
Experience the ultimate in finesse fishing with the Berkley PowerBait Drip Minnow. Its ultra-realistic design, action, and colors are perfect for drop shotting, strolling, or paired with a small ji...
22% Off
Berkley Powerbait Gilly Swimbaits HD Yellow Perch Berkley Powerbait Gilly Swimbaits HD Bluegill
+6
+5
+4
+3
+2
+1
$6.99
$6.99
$8.99
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms - Green Pumpkin Berkley Powerbait Maxscent Flat Worms - Goby
+10
+9
+8
+7
+6
+5
$7.99
$7.99
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Berkley Powerbait Maxscent Hit Worm - Green Pumpkin Magic
+5
+4
+3
+2
+1
$6.99
$6.99
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms Berkley Powerbait Maxscent Lil' General Worms
+8
+7
+6
+5
+4
+3
$7.99
$7.99
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Berkley Powerbait Maxscent Meaty Chunk Trailers - Black Blue Fleck
+5
+4
+3
+2
+1
$8.99
$8.99
Introducing the Berkley Powerbait Maxscent Meaty Chunk Trailer, featuring Powerbait's Maxscent flavoring and a classic jig trailer profile. The added bumps increase scent dispersion for longer hold...
Berkley Powerbait Maxscent Tube - Watermelon Red Berkley Powerbait Maxscent Tube - Watermelon Vapor
+5
+4
+3
+2
+1
$8.99
$8.99
Experience the game-changing power of the Berkley Powerbait Maxscent Tube! With ultra-realistic texture and a super-charged scent, this bait is perfect for tough conditions and picky predators. Its...
Berkley PowerBait Nessie Swimbait - Burnt Bone Berkley PowerBait Nessie Swimbait -Golden Shiner
+9
+8
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+6
+5
+4
from $7.99
from $7.99
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Floating Magnum Eggs - Bubblegum Berkley Powerbait Power Floating Magnum Eggs - Chartreuse
+10
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+5
$4.99
$4.99
Catch more fish with Berkley Powerbait Power Floating Magnum Eggs! The exclusive PowerBait formula, perfected over 25 years, attracts and holds fish for 18 times longer. Giving you more time and co...
Berkley Powerbait PowerStinger Swimbait Watermelon Copper Berkley Powerbait Power Stinger Swimbaits
+7
+6
+5
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+2
$8.99
$8.99
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch - Clown Berkley PowerBait Power Switch - Fire Tiger
+8
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+6
+5
+4
+3
$7.99
$7.99
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Berkley Powerbait Slobberknocker Jigs Bama Bream Berkley Powerbait Slobberknocker Jigs - Herring
+12
+11
+10
+9
+8
+7
$9.99
$9.99
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Berkley Powerbait The General Worms Berkley Powerbait The General Worms
+9
+8
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+5
+4
$5.99
$5.99
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Berkley Precision 35lb Digital Scale
$39.99
$39.99
With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically identifies the lightest fish for fast easy culling. Us...
Berkley Side Cutter Pliers
$10.99
$10.99
Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic Co-Molded Handle Sp...
Berkley Split Ring Pliers - Red and Black 4.5
$12.99
$12.99
$12.99
Introducing the Berkley 4.5" Split Ring Pliers, designed to make swapping out rusty trebles and beefing-up split rings a breeze. With carbon steel jaws and a corrosion-resistant coating, these plie...
Berkley Straight Nose Pliers - Red/Black
$16.99
$16.99
The Berkley Straight Nose Pliers are a must-have for any fishing enthusiast! Featuring corrosion resistant carbon steel jaws and a comfortable ergonomic design, these pliers make managing your catc...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+15
+14
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+10
$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Superline Cutters
$10.99
$10.99
The Berkley Superline Cutters are a must-have for any fisherman. Featuring serrated carbon steel jaws and a corrosion resistant composite coating, these cutters easily and effortlessly cut through ...
Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+6
+5
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+1
$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Berkley Tournament Scale 50 Lb
$24.99
$24.99
With the Berkley 50 lb Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. Water resista...
Berkley Trilene 100% Fluorocarbon Fishing Line - Clear - 200 yds Berkley Trilene 100% Fluorocarbon Fishing Line - Low-Vis Green - 200 yds
+2
+1
from $19.99
from $19.99
Berkley is the choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the "XT" of fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot s...
Berkley Trilene Big Game Fishing Line - Clear Berkley Trilene Big Game Fishing Line - Low-Vis Green
+2
+1
from $10.99
from $10.99
One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater! Features: Extreme...
Berkley Trilene XL Fishing Line - Southern Reel Outfitters Berkley Trilene XL Fishing Line - Southern Reel Outfitters
+2
+1
from $7.95
from $7.95
The Berkley Trilene XL Fishing Line is the ultimate tool for any angler. With increased knot strength and flexibility, it provides maximum manageability and control. Experience smooth casting with ...
Berkley Vertical 6 Rod Rack
$14.99
$14.99
The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable w...
Berkley Wall And Ceiling 6 Rod Rack
$24.99
$24.99
Securely store and organize your fishing gear with the Berkley Wall And Ceiling 6 Rod/Combo Rack. Made from durable, lightweight polypropylene, this rack offers versatile horizontal mounting option...
Berkley Walleye Rigs - Black Gold - 3 Colorado Berkley Walleye Rigs - Fire Tiger - 4 Colorado
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$1.99
$1.99
Enhance your fishing experience with Berkley Walleye Rigs! These affordable spinner rigs feature a variety of colors and blade styles for optimal flash and reflection. Made with high quality hooks ...
Betts Billy Boy Bobbers - Red/White
from $0.99
from $0.99
Experience the ultimate fishing adventure with Betts Billy Boy Bobbers. These snap on round plastic bobbers are designed with a strong spring and 30% more plastic for maximum durability. Say goodby...
Betts Billy Boy Foam Bobbers - Orange Betts Billy Boy Foam Oval Bobber - Orange
from $1.09
from $1.09
Effortlessly cast your fishing line for miles with Betts Billy Boy Foam Bobbers. These weighted Snap-On bobbers/floats give you the advantage of precision and distance, making your fishing trips mo...
Betts Mr. Crappie Float n Fly Bobber - White and Red
$2.99
$2.99
Snap on bobber with balanced weight on both ends for extra sensitivity. Works best when fish are finicky. When fish picks up lure, the bobber lays down. Set the hook. You don’t have to wait for the...
Betts Mr. Crappie Slippers Bobber - Yellow and Green Betts Mr. Crappie Slippers Bobber - Yellow and Green
from $2.29
from $2.29
Float confidently and catch more crappie with the Betts Mr. Crappie Slippers Bobber. Featuring a fluorescent finish on hard foam, these 2" floats are highly visible and stay afloat for easy trackin...
Big Bite Bait Fat Grubs - Acid Rain Big Bite Bait Fat Grubs - Bubblegum Chartreuse
+22
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+17
from $1.99
from $1.99
The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
Big Bite Baits B5 Line Thru Swimbait Big Bite Baits B5 Line Thru Swimbait
+4
+3
+2
+1
$6.99
$6.99
Delivering a highly realistic presentation and an increased hook-up ratio, the Big Bite Baits B5 Line Thru Swimbait is a must-have for swimbait aficionados. Molded with a lifelike body and a Large ...
Big Bite Baits Ball Head Jig Head
$5.99
$5.99
Elevate your fishing game with Big Bite Baits Ball Head Jig! This 5-pack of jig heads, equipped with a Gamakatsu hook and bait keeper, is perfect for enhancing your catch with swimbaits, worms, gru...
Big Bite Baits BFE Creature Baits Big Bite Baits BFE Creature Baits
+14
+13
+12
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+9
$3.99
$3.99
$0.00
Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Cane Thumper Swimbaits - Sunfish
$4.29
$4.29
Experience the ultimate swimbait versatility with Big Bite Baits Cane Thumper! Featuring large ribs and hook pockets for maximum attraction, its side-to-side action and multiple fishing options wil...
Big Bite Baits Curly Tail Crappie Minnows Big Bite Baits Curly Tail Crappie Minnows
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$1.69
$1.69
The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
+31
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from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...

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