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Fishing

Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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Berkley Soft Grip 7in Fillet Knife
$7.49
$7.49
Description: Fillet your catch with ease using the ergonomically designed Berkley® Fillet Knife with precision ground blade. Details: Precision fillet knife is perfect for cleaning most midsize sp...
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Berkley Stainless Steel Line Clippers
$3.99
$3.99
With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable.  PVC coating on the thumb grip 420 stainless steel is corrosion resistant Includ...
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Berkley Straight Nose Pliers - Red/Black
$15.99
$15.99
Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catch, tackle and gear. Carbon Steel Jaws Corrosion Res...
Berkley Stunna 112 Jerkbaits Berkley Stunna 112 Jerkbaits
+12
+11
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+8
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$14.99
$14.99
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Superline Cutters
$10.99
$10.99
The Berkley Superline Cutters are a must-have for any fisherman. Featuring serrated carbon steel jaws and a corrosion resistant composite coating, these cutters easily and effortlessly cut through ...
Berkley Swim Jig with Powerbait Skirt Berkley Swim Jig with Powerbait Skirt
+6
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$4.99
$4.99
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Berkley Tournament Scale 50 Lb
$24.99
$24.99
With the Berkley 50 lb Digital Fish Scale anglers can get precise measurements quickly and can store weight in memory. The Auto-Save function automatically stores weight into memory. Water resista...
Berkley Vertical 6 Rod Rack
$14.99
$14.99
The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable w...
Berkley Walleye Rigs - Black Gold - 3 Colorado Berkley Walleye Rigs - Fire Tiger - 4 Colorado
+4
+3
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$1.99
$1.99
Enhance your fishing experience with Berkley Walleye Rigs! These affordable spinner rigs feature a variety of colors and blade styles for optimal flash and reflection. Made with high quality hooks ...
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Berkley Wooden Handle Fillet Knife w/sheath
$17.49
$17.49
Fillet your catch with ease using the ergonomically designed Berkley® Fillet Knife with precision ground blade. Details: 6 inch length is perfect for cleaning most Medium gamefish Ten stroke sharp...
Betts Billy Boy Bobbers - Red/White
from $0.99
from $0.99
Experience the ultimate fishing adventure with Betts Billy Boy Bobbers. These snap on round plastic bobbers are designed with a strong spring and 30% more plastic for maximum durability. Say goodby...
Betts Billy Boy Foam Bobbers - Orange Betts Billy Boy Foam Oval Bobber - Orange
from $1.09
from $1.09
Effortlessly cast your fishing line for miles with Betts Billy Boy Foam Bobbers. These weighted Snap-On bobbers/floats give you the advantage of precision and distance, making your fishing trips mo...
Betts Mr. Crappie Float n Fly Bobber - White and Red
$2.99
$2.99
Snap on bobber with balanced weight on both ends for extra sensitivity. Works best when fish are finicky. When fish picks up lure, the bobber lays down. Set the hook. You don’t have to wait for the...
Betts Mr. Crappie Slippers Bobber - Yellow and Green Betts Mr. Crappie Slippers Bobber - Yellow and Green
$2.29
$2.29
Float confidently and catch more crappie with the Betts Mr. Crappie Slippers Bobber. Featuring a fluorescent finish on hard foam, these 2" floats are highly visible and stay afloat for easy trackin...
Big Bite Bait Fat Grubs - Electric Chicken Big Bite Bait Fat Grubs - Acid Rain
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from $1.59
from $1.59
The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
Big Bite Baits BFE Creature Baits Big Bite Baits BFE Creature Baits
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$3.99
$3.99
$0.00
Developed in collaboration between Bassmaster Open Pro Bradley Hallman and Bass Talk Live Co-Host Matt Pangrac, the conception of the Big Bite Baits BFE (Best Flipper Ever) Creature Bait was docume...
Big Bite Baits Cane Thumper Swimbaits - Sunfish
$4.29
$4.29
Experience the ultimate swimbait versatility with Big Bite Baits Cane Thumper! Featuring large ribs and hook pockets for maximum attraction, its side-to-side action and multiple fishing options wil...
Big Bite Baits Curly Tail Crappie Minnows Big Bite Baits Curly Tail Crappie Minnows
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$1.69
$1.69
The Crappie Minnr is a versatile crappie lure with several different tail options so you’ll have every scenario coveRed. Are they being finicky? Try the regular Crappie Minnr to trick them into bit...
Big Bite Baits Fighting Frog - Black Neon Big Bite Baits Fighting Frog - Green Pumpkin Brown Swirl
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from $4.49
from $4.49
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
Big Bite Baits Fighting Frogs - 25 pk Big Bite Baits Fighting Frogs - 25 pk
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$6.99
$6.99
The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
Big Bite Baits Kamikaze Craws - Flamethrower Big Bite Baits Kamikaze Craws - 1099
+7
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$4.49
$4.49
Meet your new go-to for catching big fish: the Big Bite Baits Kamikaze Craw. With its uniquely molded arms, ribbed body, and durable solid core, this craw-style bait creates an aggressive swimming ...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
+12
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+7
$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
Big Bite Baits Magnum Worm Heads - Green Pumpkin
$5.99
$5.99
Take your shakey head fishing to the next level with Big Bite Baits' Magnum Worm Head! It's perfect for targeting deep water brush piles, ledges, or drop offs, since its screw lock plastic keeper w...
Big Bite Baits Neko Screw Weights
$3.50
$3.50
Unleash the full potential of your Neko rig with Big Bite Baits Neko Screw Weights. The threaded design provides superior hold compared to traditional nail weights, saving you time and frustration ...
Big Bite Baits Squirrel Tail Worms Green Pumpkin Tail Big Bite Baits Squirrel Tail Worms Green Pumpkin
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from $3.29
from $3.29
Big Bite Baits Squirrel Tail Worm - Designed by Bass pro Jeff Kriet because he wanted a worm that had a tail that stands up, the tail is made to float. The floating tail has a subtle, tantalizing q...
Big Bite Baits Swimming Mama Big Bite Baits Swimming Mama
+6
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+1
$4.49
$4.49
This bait has the same profile as our popular YoMama, but features a twin tail. The twin tail adds a nice swimming action to attract fish from a distance. It performs great on a swing head or when...
Big Bite Baits Tour Flipper Tube - Black Neon Big Bite Baits Tour Flipper Tube - Green Pumpkin
+9
+8
+7
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+4
$4.69
$4.69
Designed for fishing through the heaviest of cover, the Big Bite Baits Tour Flipper Tube gives the classic tube bait “four-wheel drive” to get in and out of places where big fish like to hide. Craf...
Big Bite Baits Tour Toad - Black Big Bite Baits Tour Toad - Dirty Snow
+6
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+1
$4.49
$4.49
Infuriate big bass into explosive topwater strikes with the Big Bite Baits Tour Toad! Serrated legs catch more water, producing a louder buzzing sound. Its flat body allows for a slower retrieve to...
Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters Bill Lewis Echo 1.75 Squarebill Crankbait - Southern Reel Outfitters
+2
+1
$6.49
$6.49
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Echo 1.75 take Bill Lewis’ legendary line of hard baits a step further. The Echo 1.75 Squarebil...
Bill Lewis MR-6 Crankbaits Blue Chartreuse Bill Lewis MR-6 Crankbaits Amber Shad
+11
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+9
+8
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+6
$7.99
$7.99
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring a compact b...
Bill Lewis SB-57 Squarebill Crankbaits Tennessee Shad Bill Lewis SB-57 Squarebill Crankbaits Chartreuse Shiner
+10
+9
+8
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+5
$8.99
$8.99
The Bill Lewis SB-57 Squarebill Crankbaits, designed by Bass Pro Tour angler Mark Daniels Jr., deliver unbeatable performance at a great price. Its thin walls and honeycomb construction create a fa...
Black Label Cliff Pace 1-5 Squarebill Crankbait - Bold Bluegill Black Label Cliff Pace 1-5 Squarebill Crankbait - Chart Black
+8
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+5
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+3
$17.99
$17.99
Experience the ultimate fish-catching power with Black Label's Cliff Pace Squarebill Crankbaits. Handcrafted with a 45-step process, this bait is perfect for smashing through cover and drawing out ...
Black Label Tackle Headhunter Square Bill Crankbaits Bold Bluegill Black Label Tackle Headhunter Square Bill Crankbaits Chartreuse Classic
+8
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+3
$17.99
$17.99
Offering a larger profile to fit the need of many situations, the Black Label Cliff Pace Headhunter Squarebill Crankbait is a great choice for targeting a bigger bite or when you need to match your...
Black Label Cliff Pace Peanut Crankbaits - Bold Bluegill Black Label Cliff Pace Peanut Crankbaits - High Rock Shad
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$17.99
$17.99
The Black Label Cliff Pace Peanut Crankbait, designed and hand-built by 2013 Bassmaster Classic Champion Cliff Pace, is a must-have for shallow water finesse fishing. Crafted from balsa wood with u...
Black Label Tackle Balsa Wreck Crankbait Black Label Tackle Balsa Wreck Crankbait
+12
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$17.99
$17.99
Completely handcrafted in Mississippi by Cliff Pace, the Black Label Tackle Wreck is a top of the line premium balsa square bill.  The Wreck has been built to replicate the original WEC1 square bil...
Black Label Tackle Ricochet Crankbaits - Bluegill Black Label Tackle Ricochet Crankbaits - Brown Craw
+20
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$17.99
$17.99
Experience the ultimate in balsa wood crankbaits with the Black Label Tackle Ricochet. Handcrafted with a 45-step process, this squarebill excels at luring shallow water bass with its natural actio...
Black Label Tackle Tease Bone Black Label Tackle Tease Red Ear
+5
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$18.00
$18.00
Hand-crafted by the 2013 Bassmaster Classic Champion, Cliff Pace, the Black Label Tackle Cliff Pace Tease Prop-bait delivers premium topwater performance that you just can’t get with mass-produced...
Black's Custom Lures BFL ARig
$16.99
$16.99
Experience the ultimate in fishing with Black's Custom Lures BFL ARig! This top-of-the-line rig is handcrafted in Sheridan, AR and features 5 blades, 3 live wires, and 2 shorter dummy wires. Domina...
Black's Custom Lures Brain Buster Buzzbaits Black's Custom Lures Brain Buster Buzzbaits - Black with Gold Blade
+3
+2
+1
$10.99
$10.99
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
Black's Custom Lures Freestyle Clacking Toaters
$4.99
$4.99
Made in the same style of the famous toad toater buzzbaits, now you can rig weedless swimbaits or frogs behind that load clacking sound to draw vicious strikes and give them a new look.  No Hook

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