Fishing

Fishing

Fishing Gear at Southern Reel Outfitters

At Southern Reel Outfitters, fishing isn’t just a hobby—it’s a way of life. We provide everything anglers need, from top-of-the-line rods and reels to an extensive selection of lures, baits, and tackle. Whether you’re casting for bass in a local lake or heading offshore for the big catch, our high-quality gear and expert advice ensure you’re prepared for every adventure. Outfit yourself with the best and make every cast count with Southern Reel Outfitters.

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Regular price $8.99
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The American BaitWorks ZooPop Topwater Walking Bait is an innovative and versatile bait designed for topwater fishing. Its snag-proof feature, customizable cadence, and mesmerizing walk-the-dog act...
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The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
Regular price $7.29
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The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
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The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Regular price $52.99
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Model Action Flex Line Wt. Lure Wt. Length Price BGJP102 Medium Light Moderate 4-8 lb 1/16 - 1/4 oz 10'0" $52.99 BGJP112 Medium Light Moderate 4-8 lb 1/1...
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Enhance your fishing game with the BaitFuel Injector Kit. Simply inject BaitFuel into your soft plastic bait for a slow and steady release of attractant, saving you time and effort. The kit comes w...
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Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
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Elevate your fishing game with Bandit Lures 200 Series Diving Crankbaits! Designed for all levels, these lures boast a realistic shad shape, enticing wobble, and loud rattles to attract even the bi...
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The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz,  is 2" long and one of the b...
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Power up your fishing with BANG Fish Attractant! Our unique live bait rendering process produces highly concentrated, natural oils that draw and hold fish. Available in a variety of scents, it's th...
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Perfect for storing clutter-including bags of soft plastics and other accessories, the Bass Mafia Briefcase offers dependable, reusable, and durable storage. Designed with a collapsible frame, the ...
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Experience the ultimate in tackle organization with Bass Mafia Coffin 2.0. Rugged Clear View lid and stainless steel hinges protect your gear, while anti-skid silicone feet and a single-latch desig...
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Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
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The Bass Mafia Weight Coffin was built with one thing in mind... to organize your fishing weights. The weight coffin's molded inserts allow you to organize any size or style of fishing weight quick...
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Regular price $18.50
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Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...
Regular price $39.99
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Berkley's 120 volt Electric fillet knife works on standard 110 volt house current. Set includes powerful motor, side blade release, trigger lock, 8" serrated stainless steel blades that resist corr...
Regular price $34.99
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With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pound scale Stores and ranks fish weights Adjustable lanyard Di...
Regular price $17.99
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About this item Product details You have a passion for the sport. So do we. All anglers know a successful day out on the water and maximizing your catch requires the right gear. We're here to help ...
Regular price $9.99
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Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Regular price $39.99
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The Berkley Cherrywood HD Spinning Combo Rod and Reel is the perfect combination of classic design with modern performance. Its hybrid design rod construction and lightweight graphite 5-bearing ree...
Regular price $29.99
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Unleash the power of the Berkley® Cherrywood® HD Spinning Rods. The hybrid design construction provides unmatched sensitivity and the cork handles offer added comfort and grip. With lightweight sta...
Regular price $12.99
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Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
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With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Strong gripping action great for deep hook removal Chrome plated polishe...
Regular price $54.99
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Fillet your catch with ease using the ergonomically designed Berkley® Electric fillet knife with precision ground blades. 6 and 8 inch stainless steel blades resist corrosion side release buttons ...
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Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
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With Berkley, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable Measures up to 22" Durable and lightweight aluminum construction   
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Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
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Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
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Elevate your fishing experience with Berkley Fusion 19 Bucktail Jigs! These versatile jigs enhance the effectiveness of Berkley Gulp! ® baits with a sharp and corrosion-resistant Fusion19™ hook, ba...
Regular price $6.99
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Experience ultimate success in high-pressure fishing situations with the Berkley Fusion 19 Hybrid Jig head. Featuring an ultra-sharp double-conical point, ballast weight, and molded bait keeper, th...
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Unleash the full potential of your fishing game with Berkley Fusion 19 Shakey Head. Its innovative design and improved features make rigging and bottom presentations easier than ever. With increase...
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The versatile Berkley Fusion19 Underspin features a conical bait keeper and wire system for secure bait placement, while the forged needle point hook provides superior strength and penetration. Ava...
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Experience the best of fishing with Berkley® Hemostat Pliers. Designed for everyday anglers, our pliers offer comfort, durability, and reliability to make fishing more enjoyable. Featuring nonslip ...
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The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
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With Berkley® Rod Racks, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Horizontally stores 6 rods neatly and securely Corrosion proof Foam g...
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Experience the future of jerk-baiting with the Berkley Krej 100 Jerkbait. Designed to work with forward-facing sonar, this innovative hard bait can be worked up and away or paused to trigger natura...
Regular price $21.99
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Introducing the Berkley Line Spooling Station - the must-have tool for all your fishing adventures! With adjustable sizes to fit various spools, this table-top unit removes the hassle of tangled li...
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The Berkley Money Badger Crankbaits are designed for optimal performance, with a hybrid baitfish-crayfish shape and patented Flash-Disc technology for improved tracking, stability, and accuracy. Yo...
Regular price $5.99
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Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
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Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...