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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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J & H Tackle Shake It Jig Head - Unpainted
from $3.69
from $3.69
J & H Tackle Shake-It jig head
Southern Reel Outfitters Coming Soon Pic
from $5.49
from $5.49
J & H Tackle Weedless Midwest Jig Head
Jackall Bling 55 Crankbaits Jackall Bling 55 Crankbaits
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$15.99
$15.99
The Jackall Bling 55 is a Small profile, flat-sided crankbait with intense action. Flat-sided crankbaits often get a bad rap for rolling in the air and limiting your casting distance, so Jackall cr...
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Jackall Firecracker Buzzbaits Jackall Firecracker Buzzbaits
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$12.99
$12.99
Buzz baits are one of the most exciting ways to catch fish, and its no secret they catch big fish as well.  The Jackall Firecracker Buzz baits delivers premium Japanese performance and craftsmanshi...
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Jackall Gantarel Swimbait - Southern Reel Outfitters Jackall Gantarel Swimbait - Southern Reel Outfitters
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from $31.99
from $31.99
With a 6-inch double-jointed body mimicking a nice size lunch for big bass, Jackall Lures brings the Gantarel slow-floating hard swimbait to North American anglers. The Gantarel's jointed body crea...
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Jackall I Prop Spybaits Chartreuse Back Glitter Jackall I Prop Spybaits Oikawa
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$14.99
$14.99
Fitted with bright, easy-to-engage props on the front and back, the Jackall I Prop is designed specifically for the Japanese technique of spybaiting – a finesse search technique that is quickly gai...
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Jackall Pompadour 79 Top Water Baits Jackall Pompadour 79 Top Water Baits
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$22.99
$22.99
Unmatched in attraction and originality, the Jackall Pompadour provides a one-of-a-kind topwater presentation that fish won't be ready for. Designed to tempt bass at the surface, the Jackall Pompad...
Jackall Riser 007R Topwater Bait - Bone White Jackall Riser 007R Topwater Bait - Chartreuse Back Pearl
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$18.99
$18.99
Load your tackle with the secret agent of topwater lures: the Jackall Riser Bait 007R! Its angled metal lip and erratic action create a realistic injured baitfish imitation, while the long body and...
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Jackall WACKY Jig head BLACK
$9.99
$9.99
Jackall has developed a specific Jig Head and flick shake worm. Which works together as a system. The jig head's eye is designed at a ninety-degree angle for better hook setting and less snags. The...
Jewel Finesse EF Flip'n Jigs - Black Blue Flash Jewel Finesse EF Flip'n Jigs - Black Blue
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$6.99
$6.99
The Jewel Finesse EF Flip'n Jigs will make the difference between an empty tackle box and a successful day on the water! With a special cone-type head and a custom designed hook, you'll be able to ...
Jewel Finesse Jigs Jewel Finesse Jigs
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from $5.99
from $5.99
The Jewel Finesse Jig is "the" finesse jig that started the finesse jig craze. The Finesse Jig is dynamite in a Small package that allows fishermen to fish a finesse jig in the densest cover. When ...
Jewel Football Jigs Jewel Football Jigs
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from $6.49
from $6.49
The Jewel Football jig is not like any other football jig. Our Football jig was designed with one thing in mind - catch fish. In addition to the Football profile, we also have a flat spot and a sco...
Jewel Heavy Cover Finesse Football Jigs - Bass Whacker Jewel Heavy Cover Finesse Football Jigs - Black Blue Flash
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$5.49
$5.49
The Jewel Baits Heavy Cover Finesse Football Jig packs all the power of a football jig into a finesse-style profile. Tackle terrain up to 15ft with precision weighting, silicone skirting, and fi...
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Jewel J Lock Flip N Jigs Black n Blue Flash Jewel J Lock Flip N Jigs Army Green
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$3.99
$3.99
The Jewel Bait J Lock Flip N Jig is designed for the serious angler who needs reliable performance for flipping heavy cover. With a "J Lock" trailer keeper system and weight-forward design for a st...
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JEWEL JOLT SINGLE SPIN SPINNER BAITS - Southern Reel Outfitters JEWEL JOLT SINGLE SPIN SPINNER BAITS - Southern Reel Outfitters
$6.49
$6.49
The Jewel Bait Jolt Spinner bait was originally designed for fishing the ultra-clear waters of the Ozarks on summer nights. We've found the Jolt also excels at fishing muddy water. Perfect when you...
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Jewel Magnum Casting Jig - Missouri Craw Jewel Magnum Casting Jig - Green Gourd Orange
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$3.69
$3.69
The Jewel Bait Magnum Casting Jig is a thing of beauty! Designed by Bassmaster Champ Stephen Browning, it has a unique cone-style head and an ultra-strong, custom-designed Mustad Ultra Point Hook t...
Jewel Scope Spin Spinnerbaits Jewel Scope Spin Spinnerbait - Pearl
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$9.95
$9.95
Locate fish with the Jewel Scope Spin Spinnerbaits! Its forward-facing sonar and custom spiral willow blade make it easy to spot and draw fish in, while its long-casting ability and fast fall make ...
Jewel Squirrel Shakey Head 3-Pack - Southern Reel Outfitters Jewel Squirrel Shakey Head 3-Pack - Southern Reel Outfitters
$5.99
$5.99
The Jewel Bait Squirrel Head Jig is named after B.A.S.S. Professional Angler and noted finesse expert, Jeff Kriet. Kriet was nicknamed "The Squirrel" after getting upstaged by a water skiing squirr...
Jewel Swim-It Jigs - Black Blue Flash Jewel Swim-It Jigs - Gizzard Shad
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$4.19
$4.19
Land more catches with the Jewel Swim-It Jigs! With its unique flat head design and Metallulite construction, you get an enlarged bait profile that allows it to swim instead of sink! Plus, the spec...
Kalin's Lunker Grub - Bluegill Kalin's Lunker Grub - Blue Pearl Salt & Pepper
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from $3.49
from $3.49
Kalin's Lunker Grubs deliver an amazing amount of action at slow speed or lots of action when retrieved fast. Fisherman love using this softbait grub for everything from small panfish to to those h...
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Kalins-Mogambo-Grub-White Kalins-Mogambo-Grub-Black
$6.99
$6.99
The Kalins Mogambo grub softbait has been used to catch many record gamefish in the Great Lakes... Record size fish! The Mogambo grub has proven itself as a top fishing bait for flipping and pitchi...
Kalin's Triple Threat Grub - Southern Reel Outfitters Kalin's Triple Threat Grub - Southern Reel Outfitters
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from $2.99
from $2.99
Kalin's Triple Threat Grubs is the ultimate choice for all game fish. It's 2" long and comes in unique color varieties to attract any size and species of fish. 10 and 100 packs are available, perfe...
Keitech 4.3in Fat Swing Impact Swimbaits Keitech 4.3in Fat Swing Impact Swimbaits
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$7.99
$7.99
Introducing the game-changing Keitech Fat Swing Impact Swimbait! Its revolutionary two-tone injection process provides perfect balance and maintains a natural swimming motion at any speed. The tape...
Keitech 4.8in FAT Swing Impact Swimbaits - Alewife Keitech 4.8in FAT Swing Impact Swimbaits - Arkansas Shiner
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$7.99
$7.99
The Keitech FAT Swing Impact Swimbaits redefine swimbait performance with their remarkable swimming action and custom 2-tone color process. Designed with a tapered, ringed body for a natural appear...
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Keitech Crazy Flapper Softbait Keitech Crazy Flapper Softbait
$5.49
$5.49
Keitech's "Crazy Flapper"  You would be crazy not to try it. The "Crazy Flapper" is available in 3 great sizes to match your fishing needs. The "Keitech Crazy Flapper" can be Texas rigged, used on ...
Keitech Easy Shiner Swimbaits - Ayu Keitech Easy Shiner Swimbaits
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$5.49
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Experience the ultimate in swimbait versatility with the Keitech Easy Shiner. Combining the best features of the Shad Impact and Swing Impact, this bait offers a wide-wobbling rolling action that ...
keitech-fat-swing-impact-saltwater-3.8-Pearl keitech-fat-swing-impact-saltwater-3.8-chartreuse-back-Pearl
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$7.19
$7.19
After serious consideration and months of testing, we are proud to annouce the the release of the New 3.8" Keitech SALTWATER Fat Swing Impact. These New models have “Max Hardness” for the Salt wate...
Keitech Shad Impact Swimbaits - Ayu Keitech Shad Impact Swimbaits - Sight Flash
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$4.99
$4.99
Soft jerk baits are known fish catchers and the Keitech Shad Impact is one of the premier baits on the market today. The Shad Impact is super soft so it can perfectly mimic baitfish movements. The ...
Keitech Swing Impact FAT Swimbait 2.8'' Keitech Swing Impact FAT Swimbait 2.8''
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$6.49
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The Keitech FAT Swing Impact Redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & acti...
Keitech Swing Impact FAT Swimbait 3.3'' Keitech Swing Impact FAT Swimbait 3.3''
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$6.49
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The Keitech FAT Swing Impact Redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & acti...
Keitech Swing Impact FAT Swimbait 3.8'' Keitech Swing Impact FAT Swimbait 3.8''
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The Keitech FAT Swing Impact Redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & acti...
Keitech Swing Impact Swimbaits Keitech Swing Impact Swimbaits
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Transform your fishing game with Keitech Swing Impact Swimbaits! These one-of-a-kind swimbaits come in various sizes and use a two-tone color injection process and salted plastics to enhance its na...