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Baits & Lures

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Brazalo Custom Screwloc Worm Nose Jig - Unpainted
$4.99
$4.99
The Brazalo Custom Screw-Loc Worm Nose Jig features a patented Screw Lock to securely hold bait on the hook, allowing for faster and more efficient hook ups. Combined with the Victory V-Lock Hook, ...
Brazalo Custom Swim Jigs Brazalo Custom Swim Jigs
+12
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+9
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+7
$4.89
$4.89
Integrated line tie for less snags. Weight has been spread further back to create a more slender head. All sizes have a 5/0 hook, 1/4 oz has a raised collar for better weedguard securement.  Now av...
Buckeye Lures Flick It Wacky Rig Head Buckeye Lures Flick It Wacky Rig Head
+2
+1
$5.79
$5.79
Using a Buckeye Flick-It is an excellent way to wacky rig a worm, and it is quickly becoming one of the more popular ways to catch finicky and suspended bass. The football head design of the Buckey...
Buckeye Lures Football Mop Jig
$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
Buckeye Lures G Man Ballin' Out Jig Buckeye Lures G Man Ballin' Out Jig
+7
+6
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+2
$4.59
$4.59
Buckeye Lures teamed up with Bass Elite pro Gerald Swindle to design the G-Man Ballin' Out Jig. Swindle used this as his go-to jig throughout his Angler of the Year award winning 2016 season. The G...
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Buckeye Lures G Man Finesse Swimbait Jighead Buckeye Lures G Man Finesse Swimbait Jighead
+2
+1
$5.59
$5.59
The Buckeye Lures G-Man Finesse Swimbait Jighead was designed by 2016 BASS Elite Series Angler of the Year Gerald Swindle. The head design is perfect for Small swimbaits. The shape of the head prov...
Buckeye Lures J-Will Light Wire Swimbait Jigheads Buckeye Lures J-Will Light Wire Swimbait Jigheads
+3
+2
+1
$5.99
$5.99
Jason Williamson, an Elite Series Pro, worked with Buckeye Lures to create the new the Buckeye Lures Light Wire J-Will Swimbait Heads. Perfect for Smaller swimbaits and fishing with umbrella rigs, ...
Buckeye Lures J-Will Swimbait Jigheads Buckeye Lures J-Will Swimbait Jigheads
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$5.99
$5.99
Buckeye Lures J-Will Swimbait Jig Heads were created by pro angler Jason Williamson to offer an excellent option for swimbaits in open water. For unmatched strength and the ability to wrangle in to...
Buckeye Lures J-Will Weedless Swimbait Jighead Buckeye Lures J-Will Weedless Swimbait Jighead
+2
+1
$6.39
$6.39
Named after Elite Series Pro Jason Williamson, who worked with Buckeye Lures to develop this unique way of fishing a swimbait in open water, the J-Will Swimbait Heads feature a Mustad Ultra Point H...
Buckeye Lures Magnum Spot Remover Buckeye Lures Magnum Spot Remover
+3
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+1
$7.99
$7.99
New and improved - the Buckeye Magnum Series Spot Remover now features a screw lock keeper instead of a post for easy and precise rigging, and it's also equipped with the heaviest duty hook of all...
Buckeye Lures Mini Mop Jig Buckeye Lures Mini Mop Jig
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$4.99
$4.99
Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thi...
Buckeye Lures Mop Jig Buckeye Lures Mop Jig
+8
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+5
+4
+3
$4.99
$4.99
The Buckeye Lures Mop Jig will absolutely help you "clean up" when you're fishing. This jig features a flat head design that allows it to stand up, while the multi-coloRed elongated skirt provides ...
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Buckeye Lures Scope Head
$5.95
$5.95
Experience the underwater world like never before with the Buckeye Lures Scope Head! Designed in collaboration with pro angler Jacob Powroznik, this head offers unmatched visibility with forward-fa...
Buckeye Lures Spot Remover Jighead Buckeye Lures Spot Remover Jighead
+3
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+1
$5.49
$5.49
The Spot Remover Jig Heads come with black nickel hook in black, brown, or green pumpkin. They enable worms or craws to stand on end and are great for spotted bass. These work well for deep water ...
Buckeye Lures Spot Remover Pro Model Jighead - Southern Reel Outfitters Buckeye Lures Spot Remover Pro Model Jighead - Southern Reel Outfitters
+2
+1
$6.29
$6.29
The Buckeye Lures Spot Remover is a shaky head jig that presents the attached plastic bait with a unique vertical action. The aptly named Spot Remover has become the go-to shaky head when fishing f...
Buckeye Lures Spot Remover Wide Gap Jighead Buckeye Lures Spot Remover Wide Gap Jighead
+2
+1
$5.00
$5.00
The perfect addition to your freshwater rig, the Buckeye Lures Spot Remover Wide-Gap Jigheads 3-Pack are made of lead and designed with wide gaps. Plus, they come equipped with single hooks to help...
C & K Lure Custom Jerkbaits C & K Lure Custom Jerkbaits
+6
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$11.99
$11.99
Custom Jerkbaits
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Castaic Baits Jerky J Swim Series Swimbaits
$7.99
$7.99
The boot tailed Castaic Jerky J Swim Series Swimbaits are some of the most realistic soft plastic swimbaits on the market today. Each bait is hand painted, offering an uncanny resemblance to one of...
Castaic Jerky J Castaic Jerky J
+5
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$6.59
$6.59
Featuring a soft yet durable plastic construction, the Castaic Jerky J swoops and glides beautifully with or without any weight added. Its thick mid-section, protruding dorsal fin, and thin straigh...
Cotton Cordell Big O Squarebill - Southern Reel Outfitters Cotton Cordell Big O Squarebill - Southern Reel Outfitters
+13
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+8
$6.99
$6.99
The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first y...
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Cotton Cordell Boy Howdy 4.5 Cotton Cordell Boy Howdy 4.5
+4
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+1
$5.99
$5.99
A longtime standard among anglers, the Cotton Cordell Boy Howdy presents bass with a wounded baitfish imitation that draws explosive blow-ups. Whether it is worked with a series of twitches or a st...
Cotton Cordell Boy Howdy Topwater Walking Baits Black Cotton Cordell Boy Howdy Topwater Walking Baits Bluegill
+9
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+4
$5.99
$5.99
Delivering a classic quality feel with new technology, the Cotton Cordell Boy Howdy Topwater Walking Bait is ready to bring heart-stopping topwater explosions to the end of your line. Designed to b...
Cotton Cordell C.C. Spoon Chrome Cotton Cordell C.C. Spoon Gold
+2
+1
$4.29
$4.29
Cotton Cordell C.C. Spoons are masters of deception. They flutter into the strike zone like incapacitated baitfish before striking back with an iron-clad hook set. The CC Spoon is one of profession...
Cotton Cordell Crazy Shad Topwater Baits Bluegill Cotton Cordell Crazy Shad Topwater Baits Chrome Black
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$5.99
$5.99
Offering exciting topwater action in a Small package, the Cotton Cordell Crazy Shad is back by popular demand. Measuring in at just 3-inches in length, the Crazy Shad delivers a perfect baitfish pr...
Cotton Cordell Pencil Popper - Southern Reel Outfitters Cotton Cordell Pencil Popper - Southern Reel Outfitters
+2
+1
$8.99
$8.99
Cotton Cordell®'s Pencil Poppers are super striper and big gamefish baits that anyone can catch fish with. Designed to deliver super-long, accurate casts, the Pencil Popper's tail section has an ad...
Cotton Cordell Red Fin - Southern Reel Outfitters Cotton Cordell Red Fin - Southern Reel Outfitters
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from $7.49
from $7.49
A legendary lure for a variety of game fish, the Cotton Cordell Red Fin works on everything from bass and walleye in freshwater to specks and redfish on the coasts. Delivering a high-float action, ...
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Cotton Cordell Super Spot Lipless Crankbaits - Blue Shiner Cotton Cordell Super Spot Color: Chrome Foxy Shad
+2
+1
$4.49
$4.49
Introducing the Cotton Cordell Super Spot, the original and legendary lipless crankbait that catches plenty of fish. Its wobbling action and loud rattles drive bass and other game fish wild. Easy t...
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Cotton Cordell Wally Diver Stinger cds503 gold/black back
$3.59
$3.59
Cotton Cordell Wally Stinger - CDS3 Similar to the classic Wally Diver, but with a bigger, longer profile Dives to 7' when cast and retrieved Length: 3-1/2" Weight: _ oz. The Wally Stinger CDS...
Crappie Cookies Sickle Hook Jigs - Hot Lips - Southern Reel Outfitters Crappie Cookies Sickle Hook Jigs - Natural Shad - Southern Reel Outfitters
+15
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$8.95
$8.95
The Crappie Cookies #2 Sickle Hook is specifically designed to hold bait while fishing for crappie. This hook is made of durable high-carbon steel and features a sharp barbed tip for secure fitment...
Crappie Magnet Best Of The Best Kit Crappie Magnet Best Of The Best Kit
$15.99
$15.99
The Crappie Magnet Best of the Best 115 piece kit is our newest Crappie Magnet kit.  It has all our best Crappie Magnet colors along with our Double Cross Heads and E-Z Slotted Crappie Floats.  All...
Culprit Incredi-Craw 3.5'' Black Neon Culprit Incredi-Craw 3.5'' Green Pumpkin
+4
+3
+2
+1
$4.19
$4.19
Catch your next trophy fish with the Culprit Incredi-Craw! Its subtle crawfish movements at rest and flapping action during quick movements will attract big fish. Easily cast and skip with its vers...
Culprit 7.5 Culprit 7.5
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+4
$4.49
$4.49
Culprit has been a proven leader for more than two and a half decades. The Original Culprit Worm has outperformed all others, continuing a tradition of catching more and bigger bass. Culprit's Orig...