Baits & Lures
Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.
American BaitWorks ZooPup Topwater Baits
Regular price
$8.99
Sale price
$8.99
Regular price
Unit price
/per
The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
Arbogast Hula Popper
Regular price
$7.29
Sale price
$7.29
Regular price
Unit price
/per
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
Arbogast Jitterbug
Regular price
$7.29
Sale price
$7.29
Regular price
Unit price
/per
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Sold Out
Arbogast Jitterbug XL
Regular price
$6.99
Sale price
$6.99
Regular price
Unit price
/per
The Arbogast Jitterbug XL is the most respected topwater lure for night fishing, but it also produces explosive strikes throughout the day. The Jitterbug's double cupped lip, placed at precisely t...
Bandit Lures 100 Series Diving Crankbaits
Regular price
$7.49
Sale price
$7.49
Regular price
Unit price
/per
Experience the excitement of fishing with the Bandit Lures 100 Series Diving Crankbait. Its revolutionary design dives 5 feet deep and with its special snag-deflection, you'll be sure to catch som...
Bandit Lures 200 Series Diving Crankbaits
Regular price
$7.49
Sale price
$7.49
Regular price
Unit price
/per
Experience the ultimate in fishing with Bandit Lures 200 Series Diving Crankbaits! Crafted for all levels, these lures feature a realistic shad shape, enticing wobble, and loud internal rattles to ...
Bandit Lures 300 Series Diving Crankbaits
Regular price
$7.49
Sale price
$7.49
Regular price
Unit price
/per
The Bandit 300 series diving crankbait features a tight wiggle pattern and super snag-free lure properties. The Bandit 300 lure dives to almost 12 ft and weighs 3/8 oz, is 2" long and one of the ...
Bass Mafia Loaded Daingerous Swimbaits
Regular price
$14.99
Sale price
$14.99
Regular price
Unit price
/per
Experience the ultimate in freshwater fishing with the Bass Mafia Loaded Daingerous Swimbait. Hand-painted colors and holographic eyeballs add to the ultra-realistic, seductive design. Rig with sta...
Sold Out
Berkley Bad Shad Crankbait
Regular price
$8.99
Sale price
$8.99
Regular price
Unit price
/per
Experience unmatched casting performance with the Berkley Bad Shad Crankbait! Paired with world-class design engineers and expert angler David Fritts, these handcrafted hard baits deliver exactness...
Berkley Cane Walker Topwater Lures
Regular price
$9.99
Sale price
$9.99
Regular price
Unit price
/per
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Berkley Choppo Topwater Baits
Regular price
$11.99
Sale price
$11.99
Regular price
Unit price
/per
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Berkley Dime Crankbaits
Regular price
$10.99
Sale price
$10.99
Regular price
Unit price
/per
Introducing the Berkley Dime Crankbaits! With patented Flash Disc technology, these baits deliver balsa-like action and plastic bait durability. Available in multiple sizes and featuring Fusion19 t...
Berkley Football Jigs with Powerbait Skirt
Regular price
$4.99
Sale price
$4.99
Regular price
Unit price
/per
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
Berkley Frittside Crankbaits
Regular price
$10.99
Sale price
$10.99
Regular price
Unit price
/per
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Berkley Krej 100 Jerkbait
Regular price
$14.99
Sale price
$14.99
Regular price
Unit price
/per
Experience the future of jerk-baiting with the Berkley Krej 100 Jerkbait. Designed to work with forward-facing sonar, this innovative hard bait can be worked up and away or paused to trigger natura...
Berkley Money Badger Crankbaits
Regular price
$8.99
Sale price
$8.99
Regular price
Unit price
/per
The Berkley Money Badger Crankbaits are designed for optimal performance, with a hybrid baitfish-crayfish shape and patented Flash-Disc technology for improved tracking, stability, and accuracy. Yo...
Berkley Pit Boss Pro Design Skeet Reese
Regular price
$5.99
Sale price
$5.99
Regular price
Unit price
/per
Get ready to dominate on the water with the Berkley Pit Boss Pro Design Skeet Reese! Designed by elite angler Skeet Reese, this bait is perfect for flipping and pitching with its unique saber tail ...
Berkley Power Bait Power Worms
Regular price
from $4.99
Sale price
from $4.99
Regular price
Unit price
/per
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
Berkley PowerBait Cull Shad Swimbaits
Regular price
$11.99
Sale price
$11.99
Regular price
Unit price
/per
Elevate your fishing game with the Berkley PowerBait Cull Shad Swimbait. This swimbait offers professional design and innovative features for ultimate durability and easy customization. Its realist...
22% Off
Berkley Powerbait Gilly Swimbaits
Regular price
$6.99
Sale price
$6.99
Regular price
$8.99
Unit price
/per
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Berkley Powerbait Maxscent Flat Worms
Regular price
$7.99
Sale price
$7.99
Regular price
Unit price
/per
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Berkley Powerbait Maxscent Hit Worm
Regular price
$6.99
Sale price
$6.99
Regular price
Unit price
/per
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Berkley Powerbait Maxscent Lil' General Worms
Regular price
$7.99
Sale price
$7.99
Regular price
Unit price
/per
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Sold Out
Berkley Powerbait Maxscent Meaty Chunk Trailers
Regular price
$6.99
Sale price
$6.99
Regular price
Unit price
/per
Reinforced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer delivers a reinforced scenting that will pair perfectly with your favorite jig. Designed with a cl...
Berkley PowerBait Nessie Swimbaits
Regular price
from $7.99
Sale price
from $7.99
Regular price
Unit price
/per
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Berkley Powerbait Power Stinger Swimbaits
Regular price
$8.99
Sale price
$8.99
Regular price
Unit price
/per
Introducing a patented honeycomb molding technology to the PowerBait® lineup, the Berkley® PowerBait Power Stinger Swimbait produces the perfect action to pair with bladed jigs. The dense head resi...
Berkley PowerBait Power Switch Swimbaits
Regular price
$7.99
Sale price
$7.99
Regular price
Unit price
/per
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Sold Out
Berkley Powerbait The General Maxscent Worms
Regular price
$4.99
Sale price
$4.99
Regular price
Unit price
/per
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Berkley Powerbait The General Worms
Regular price
$5.99
Sale price
$5.99
Regular price
Unit price
/per
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Sold Out
Berkley Stunna 112 +1 Jerkbaits
Regular price
$14.99
Sale price
$14.99
Regular price
Unit price
/per
Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna...
Berkley Stunna 112 Jerkbaits
Regular price
$14.99
Sale price
$14.99
Regular price
Unit price
/per
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Berkley Swim Jig with Powerbait Skirt
Regular price
$4.99
Sale price
$4.99
Regular price
Unit price
/per
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device