Experience maximum flash and color variation with the 1st Gen Fishing Split-Blade Compact Spinnerbait. Designed with precision and the angler in mind, this spinnerbait features two 50/50 split colo...
The 6th Sense CatWalk was designed as a topwater walking bait that incorporates a unique power & finesse action. Utilizing its keel-shaped belly design, the CatWalk cuts through the water's sub...
The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma's action and knocking rattle system is exactly wha...
Experience the ultimate versatility of the 6th Sense Divine Hybrid Jig - designed to conquer shallow cover and deep structure. Its unique head shape allows for precise targeting and a stout hook en...
Experience perfection in fishing with the 6th Sense Divine Swim Jig. Designed with intricate eye sockets, gill plates, and 3-D eyes, this jig ensures a realistic and enticing appearance to lure in ...
The 6th Sense Quake Lipless Crankbaits are a unique way to catch fish. Their duel flat back design grabs more water and increases vibrations that draw in the fish. Featuring sharp black nickel hook...
Introducing the 6th Sense Vega Frogs, an innovative design engineered to take your fishing experience to the next level. Its unique leak-resistant belly plug allows you to spend less time squeezing...
The American BaitWorks ZooPop Topwater Walking Bait is an innovative and versatile bait designed for topwater fishing. Its snag-proof feature, customizable cadence, and mesmerizing walk-the-dog act...
The ultimate topwater bait for tackling heavy vegetation, the American BaitWorks ZooPup offers insane walk-the-dog action with its super soft hollow body design. Fully integrated hooks make it "sna...
The Arbogast Hula Popper has been proven to draw attention with its loud popping sound and bubble trail, while its distinctive hula skirt draws the attention of big bass - making it a must-have bai...
The Arbogast Jitterbug is the most-respected topwater lure for night fishing, but also power ignites explosive strikes throughout the day. The Jitterbug’s double cupped lip, placed at precisely th...
Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley top water lure. With a loud rattling chamber, spitting cup, ...
Whether you are a weekend warrior or a seasoned pro, the Berkley Choppo is the ultimate chuck and wind bait that delivers explosive topwater action. Built with a super durable cupped propeller tail...
Experience the power and precision of the Berkley Football Jig with its premium PowerBait infused silicone skirt and wide football head design. Designed by Bass Fishing Hall of Famer Gary Klein, th...
Elevate your fishing experience with Berkley Fusion 19 Bucktail Jigs! These versatile jigs enhance the effectiveness of Berkley Gulp! ® baits with a sharp and corrosion-resistant Fusion19™ hook, ba...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish l...
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Introducing the Big Bite Baits Fighting Frog, the perfect addition to your fishing arsenal. With 3 sizes and multiple colors to choose from, this frog is designed with unique hook pockets and groov...
The Big Bite Baits Fighting Frog is a revolutionary, 25-pack bait designed to be used for flipping, pitching, Carolina rigging, and as a jig trailer. Its unique design features hook pockets and gro...
Big Bite Baits Squirrel Tail Worm - Designed by Bass pro Jeff Kriet because he wanted a worm that had a tail that stands up, the tail is made to float. The floating tail has a subtle, tantalizing q...
Infuriate big bass into explosive topwater strikes with the Big Bite Baits Tour Toad! Serrated legs catch more water, producing a louder buzzing sound. Its flat body allows for a slower retrieve to...
Hand-crafted by the 2013 Bassmaster Classic Champion, Cliff Pace, the Black Label Tackle Cliff Pace Tease Prop-bait delivers premium topwater performance that you just can’t get with mass-produced...
Introducing Black's Custom Lures Brain Buster Buzzbaits - the ultimate solution for fishing in heavy cover! The brass ball inside the head provides a loud clacking sound, while the durable head ens...
Made in the same style of the famous toad toater buzzbaits, now you can rig weedless swimbaits or frogs behind that load clacking sound to draw vicious strikes and give them a new look.
No Hook
This is the buzzbait that started it all. This is the loudest buzz bait ever created. Period. It draws vicious strikes from bass like they have never seen or heard anything like it. Rig it up with ...
The BOOYAH Boo Jig is designed to slip down inside brush piles or through vegetation without snagging. This jig features a flat bottom and 18-degree hook rise, which positions the hook perfectly fo...
Unleash the power of the water with the Booyah Buzz Buzzbaits! Made with premium materials, this top-of-the-line buzzbait stands out with its hard-coat paint, 3D Red eyes, and flared red gills. It...
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Har...
The new Booyah Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single,...
Frog fishing is the ultimate excitement, and the BOOYAH Pad Crasher brings it like no other. In three styles, the original Pad Crasher, the Jr., and the Poppin’ Pad Crasher, each feature soft plast...
The BOOYAH Pad Crasher Jr. is a topwater hollow-body frog that sports a bass-boat-style belly that catches water for the easiest "frog-walking" action in open water and a nice finesse scooting acti...
BOOYAH's creative Pond Magic series offers the most featured 1/8 oz. buzz baits on the market - Pond Magic Buzz. With matching color blades and exclusive 60-strand ultra fine silicone skirts that m...
Popped or walked, the BOOYAH Poppin' Pad Crasher hollow-body frog catches bass over the slop, in heavy cover or in open water.
Specifications
The Booyah Poppin' Pad Crasher is perfect for those ...
A true, multi-functioning bait, the Booyah “Zell Rowland” Prank Cranking Popper gives anglers a classic, popper-style topwater that also doubles as a shallow-running crankbait. Featuring a cupped ...
The BOOYAH Swim'n Jig is made with an arrowhead designed jig head and flat planing bottom, along with a line tie that's in-line with the hook shank, which all add up to one thing - the most weedles...
