The Heddon Torpedo has been the world's No. 1 best-selling prop-bait topwater lure for generations, and the Tiny version packs a lot of punch into its little package. The Torpedo's aerodynamic shap...
The Heddon Zara Puppy brings all of the advantages of a Zara Spook to a Smaller package that appeals to gamefish of all sizes. Walk the puppy for big fish! At just 3-inches in length, the Puppy is ...
The legendary Heddon Zara Spook is a must-have for any topwater fishing enthusiast. Its iconic walk-the-dog retrieve, perfected over 50 years ago, continues to attract big fish and dominate the ma...
The Heddon Baby Torpedo is a proven topwater bait that Smallmouth and Largemouth bass can't resist. Its single prop spins and spits water. The Baby Torpedo can be worked slowly with twitches and pa...
Elevate your fishing game with the Hildebrandt Go Getter Spinnerbait! Designed to catch bass day or night, it features durable silicone skirts and 24K gold plated blades for maximum movement and at...
The Jackall Bling 55 is a Small profile, flat-sided crankbait with intense action. Flat-sided crankbaits often get a bad rap for rolling in the air and limiting your casting distance, so Jackall cr...
Buzz baits are one of the most exciting ways to catch fish, and its no secret they catch big fish as well. The Jackall Firecracker Buzz baits delivers premium Japanese performance and craftsmanshi...
Fitted with bright, easy-to-engage props on the front and back, the Jackall I Prop is designed specifically for the Japanese technique of spybaiting – a finesse search technique that is quickly gai...
Unmatched in attraction and originality, the Jackall Pompadour provides a one-of-a-kind topwater presentation that fish won't be ready for. Designed to tempt bass at the surface, the Jackall Pompad...
Load your tackle with the secret agent of topwater lures: the Jackall Riser Bait 007R! Its angled metal lip and erratic action create a realistic injured baitfish imitation, while the long body and...
Locate fish with the Jewel Scope Spin Spinnerbaits! Its forward-facing sonar and custom spiral willow blade make it easy to spot and draw fish in, while its long-casting ability and fast fall make ...
The Spinmaster is equipped with propellers on the front and back, creating fish-attracting bubbles and a surface disturbance during the retrieve. The bait’s internal counter-weight chamber also cau...
Experience the thrill of reaction strikes with the Livingston Lures Walking Boss Part ll! Combining lifelike swimming action with the latest technology, it walks across the surface much like a dist...
Handpicked by 4-time Bassmaster Classic Champion, Rick Clunn, the Luck E Strike Rick Clunn Square Bill Crankbaits are quality lures that consistently produce regardless of the fads that come and go...
Mimic manufacturing is your bass snagging headquarters, you are sure to nail them with our 3 inches 3/4 oz Medium dive 1-foot hunt 2.0 crankbaits, our unique patented design allows for the switch o...
Introducing the Lucky Craft Gunfish topwater bait, the next generation of topwater fishing. With a slim design and wide walking action, this bait features a cupped face for maximum spitting and a s...
Experience the thrill of topwater fishing with the Lucky Craft Gunfish! Combining a "walk the dog" action with the splashing ability of a popper, this lure offers a unique and effective approach. I...
Introducing the Lucky Craft Kelly J Topwater Prop Lure - the ultimate weapon for bass fishing! Designed in collaboration with pro angler Kelly Jordon, this lure imitates a bream to perfection and h...
Introducing the Lucky Craft LC 1.5 Squarebill Crankbaits - the ultimate weapon for targeting fish in heavily pressured environments. Made of high-float plastic for a quiet presentation, its heavy a...
Bring more stealth to your fishing game with the Lucky Craft LC 2.5 Silent Squarebill Crankbait. Its unique high-float plastic delivers a muted presentation and its heavy action draws in even the m...
Walking the Dog action can be difficult to achieve with some top water baits. Lucky Craft's Sammy topwater fishing lure makes it easy. Combine its easy to achieve Walk the Dog action with the spitt...
Discover the ultimate buzz bait with Lunker Lure Original Buzzbaits. Featuring a sharp hook, flexible skirt, and re-curved delta blade, this lure adds froth and Whitewater to your presentation. Wit...
The Mann's Baby -1 is one of the hottest shallow running crankbaits on the tournament trail today, and for good reason. The one-piece molded body and lip are extremely strong and the thick paint an...
The Mann's Baby 1-Minus Crankbait is one of the hottest shallow running crankbaits on the tournament trail today, and for good reason. The one-piece molded body and lip are extremely strong and the...
Experience topwater fishing like never before with the Megabass PopMax Popper. Skim, chug and splish-splash your way through the water with a unique redesigned gill system. Six water-intakes create...
The Megabass Sonicside is a competition-ready flat-side crank bait born of the exacting demands of our National Pro Staff. Built for a tight, high-pitch action to dominate cold water situations, th...
Experience the power of a Megastrike Cavitron Buzzbait, designed by 3-time Bassmaster Classic Qualifier Lee Bailey, Jr. and used by pro anglers across the tournament trail. Crafted with patented Ca...
Experience the thrill of the Nichols Ben Parker Mini Magnum Flutter Spoon! Designed to target deep water columns, its lifelike fluttering action imitates dying baitfish, drawing in big catches. Equ...
Delivering all of the fish catching properties of its deep diving twin, the Norman DD14 Crankbait allows anglers to effectively target fish in the 12-14ft. range with a time tested action that has ...
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Small in size, but big on action, the Norman Deep Baby N Crankbait is the perfect choice for imitating Smaller forage, like shad, Bluegill, or crawdad. Whether you’re targeting shallow points, fish...
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Sometimes you need to go Smaller to catch bigger bass. In those situations, the Deep Tiny N is your go-to crankbait. This ultralight works the 4-6 range with a tight wiggle.
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The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass.
Model N...
Experience the proven success of Norman Lures Professional Edge Middle N crankbaits. With a tantalizing wobbling action and vibrant Sunshine Gel-Coat finishes, these lures are sure to attract fish ...
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
The designers at Profound Outdoors have taken the square bill crankbait to another level by incorporating our Z Boss 20 body and weight-transfer system with our own square bill design.
The result i...
The Profound Outdoors Azuma Boss Hawg crankbait, designed with input from Bassmaster Pro Brian Snowden, is perfect for all fishing conditions. With a compact, aerodynamic design and unique action, ...
