Collection:

Everything Else 10%

1550 products

Celebrate the President's Day Blowout Sale at Southern Reel Outfitters with 10% off EVERYTHING ELSE in the store! This includes, but is not limited to, regularly priced baits and lures, fishing gear (excluding apparel), hunting gear (excluding apparel), and boating items (excluding trolling motors and fish finders/graphs).

This offer applies only to items within this collection, and discounts will be automatically calculated at checkout. Don’t wait—shop now and save!

*Some Exclusions Apply

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Regular price from $8.99
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Delivering a loud topwater buzzing action that leaves all other frogs in its wake, the Booyah Toad Runner Frog elicits bone-jarring strikes that are not for the faint of heart. It is built around ...
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The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paiRed with a Finesse ShroomZ™ jighead -...
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Enhance your fishing game with the Zoom Dye Marker! Easily add color to your favorite lures and attract even the biggest bass. With a permanent marker and a scented formula, this product allows you...
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The Eagle Claw Lazer Sharp Cylinder Drop Shot Weights feature a skinny design, which allows them to get in and out of heavy cover, rocks, and cracks with minimal snagging. They also feature a pinch...
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The Rapala Pro Guide Line Clippers feature a durable, stainless steel construction with a razor-sharp cutting edge that might just make them the last pair of clippers you’ll ever own. The Larger th...
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The Strike King Mr. Crappie Sausage Head baits are designed for the perfect hookset every time. The sausage shaped head prevents it from rolling side to side for the perfect hook set. Great for ver...
Regular price $5.99
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Bring finesse to the water with the Zoom Tiny Fluke Swimbaits! This 3" baitfish imitator is perfect for replicating young-of-year baitfish, and its deep belly and forked tail make it a favorite o...
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Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
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Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
Regular price from $19.99
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Berkley is the choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon is the "XT" of fluorocarbons. This proven formula provides incredible shock strength, abrasion resistance and knot s...
Regular price $6.99
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Unleash the power of Strike King's KVD Rodent and dominate the competition. Perfectly crafted with the softest, saltiest plastics and infused with Coffee Scent technology, it will lure out the bigg...
Regular price $14.49
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Experience the ultimate deep diving experience with the Spro Little John DD Series Crankbaits. Cast farther and retrieve easier with the unique Tungsten weight transfer system and aerodynamic desig...
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The Strike King KVD Dream Shot softbait gives you the drop Shotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the KVD Dream Shot features a hinged tail sec...
Regular price $19.99
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Product Description: The Vision 110+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths and has quickly become one of the most popular members of the Megabass har...
Regular price $4.99
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Designed to dart and glide through the water imitating a fleeing baitfish, the Damiki Armor Shad features a ribbed jerkbait body for a Larger profile and increased flexibility. The Armor Shad is al...
Regular price from $9.95
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The 6th Sense Crush 100X square bill crankbait produces a unique Random Reaction Movement and Faint Rattle Chamber that triggers strikes while diving up to 5 feet deep. Built with sharp premium bla...
Regular price $5.69
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All of the great characteristics of the original Zoom Super Fluke, now with a hard-pounding paddle tail. You can fish it like its pRedecessor, with a swoop and glide motion, or wind it steadily a...
Regular price $24.99
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Experience unparalleled fish-catching performance with the Megabass Vision 110 +2 Jerkbait! Its unique lip and tungsten balancer system allow for long and accurate casts, while the steep dive angle...
Regular price $4.89
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The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon...
Regular price $6.99
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Transform your fishing game with the Strike King KVD Perfect Plastics Game Hawg Soft bait. Crafted with an exclusive blend of ingredients, these lures are the softest and saltiest on the market. Pl...
Regular price $4.99
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Designed with the help of renowned jig fisherman, Denny Brauer, the Strike King Denny Brauer Structure Jig offers an increased strike-to-hookup ratio and decreased hang-ups. The Strike King Denny B...
Regular price $7.99
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The Smithwick Suspending Rattlin’ Rogue is the jerkbait all other slender minnow lures look up to. For more than 30 years the Rogue has been the go-to lure for early spring bass, and for trolling u...
Regular price $5.39
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Reaction Innovations Smallie Beaver builds on the wildly successful Sweet Beaver design with its Smaller and more versatile size.  If you've used the Sweet Beaver softbait before, then you know how...
Regular price $3.29
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Our 6th Sense Silicone Replacement Skirts combine custom color combinations and premium silicone to create realistic lures that are sure to catch the attention of any fish. Upgrade or create your o...
Regular price $5.29
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The Eagle Claw Trokar Mag Worm hook is designed for freshwater fishing, with trokar B.A.R.B. and extra wide gap.
Regular price $3.99
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As effective as it is versatile, the VMC Tokyo Rig pairs with an almost endless range of soft plastics and allows anglers to explore just as many types of terrain. Built around a solid, one-piece ...
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The Mustad Denny Brauer Grip-Pin Max Flippin’ Hook was developed and designed by Elite Series angler, Denny Brauer for fishing plastics in heavy cover. One of the best in the business at flipping a...
Regular price from $10.99
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One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game fish -- saltwater or freshwater! Features: Extreme...
Regular price $3.99
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Booyah Pond Magic Spinnerbaits are perfect for imitating tiny forage and exploring smaller fisheries. Featuring top-of-the-line willow and Colorado blades, along with 60-strand ultra-fine silicone ...
Regular price $1.49
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Plastic tube baits have long been in the arsenal of savvy crappie fishermen 1-1/2 in long 10 pack Weight: Approximately: .01 pounds
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Pitching and flipping has a new go-to bait. The Missile Baits D Bomb is a bulky 4" creature bait with a unique, ribbed body designed to displace lots of water, resulting in a straight fall. The tai...
Regular price $6.49
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The ultralight Rebel Teeny Wee-Crawfish is one of the most popular fishing lures in the world – a standby for all anglers who walk stream banks or Small lakes around the world. Its Small, lifelike ...
Regular price $7.99
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Discover the ultimate jerkbait for fish attraction with the Luck E Strike Rick Clunn Suspending Jerkbaits. Designed by 4x Bass Master Classic Champion Rick Clunn, these baits offer an advanced ...
Regular price $5.99
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The Gene Larew Biffle Hardhead is a powdercoated football head weight with a worm hook loosely attached. Tommy Biffle used the Biffle Hardhead which earned him back-to-back wins at the BASS Elite S...
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Leave it to Gamakatsu to take their innovative shiner hook design and add their durable weedless wire design into one great product... The Wicked Wacky hook. Now fisherman everywhere are using this...
Regular price from $2.79
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Catch more crappie with the Eagle Claw Cricket Aberdeen Hooks! Its narrow gap between the point and shank, long shank, and light wire design make it perfect for baiting with crickets. The special t...
Regular price $3.99
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The Gamakatsu G Finesse TGW Drop Shot Hook improves your hook setting as much as 40%... That's what the Pro's say.  The unique angled hook design of Gamakatsu's tournament grade wire (TGW) drop sho...
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The Lazer Nail Weights, from Eagle Claw, are Small lead weights shaped like nails and designed to be added to soft plastic baits. The Eagle Claw nail weights are as the name suggests, Small nail sh...
Regular price from $31.99
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Never lose the big one in the rocks again. AbrazX has unparalleled abrasion resistance for casting deep into hazards you'd usually avoid. Weeds, docks, sunken timber – no problem. Load your entire...
22% Off
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Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...