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Everything Else 10%

1550 products

Celebrate the President's Day Blowout Sale at Southern Reel Outfitters with 10% off EVERYTHING ELSE in the store! This includes, but is not limited to, regularly priced baits and lures, fishing gear (excluding apparel), hunting gear (excluding apparel), and boating items (excluding trolling motors and fish finders/graphs).

This offer applies only to items within this collection, and discounts will be automatically calculated at checkout. Don’t wait—shop now and save!

*Some Exclusions Apply

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Strike King Pro Model 6XD Series Crankbaits Strike King Pro Model 6XD Series Crankbaits
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$7.49
$7.49
Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King XD Series Pro-Model Crankbait a go-to lure for all bassin' situations, and the colors are hard to beat—there's a patter...
Kovert Tungsten Maxx Sensitivity Bullet Weights Kovert Tungsten Maxx Sensitivity Bullet Weights
+2
+1
from $4.49
from $4.49
Bullet Weights 97% Tungsten Insert-free/Won't fray 50% Smaller than lead Diamond Polished Pro Grade
River2Sea S Waver Swimbait River2Sea S Waver Swimbait
+14
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from $15.99
from $15.99
The River2Sea S Waver Swimbait is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wak...
Zoom Midsize Brush Hog Creature Baits - Junebug Zoom Midsize Brush Hog Creature Baits - Black Sapphire
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$5.89
$5.89
Introducing the Zoom Midsize Brush Hog Creature Baits - the perfect size to target tournament-sized fish and the kicker you need to seal the deal. Featuring the same proportions and action as the...
War Eagle Gold Colorado Willow Spinnerbaits - Chartreuse Blue War Eagle Gold Colorado Willow Spinnerbaits - Sun Perch
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$8.99
$8.99
Upgrade your fishing game with the War Eagle Gold Colorado Willow Spinnerbaits! Designed with a versatile blend of vibration and flash, these spinnerbaits provide a seductive lure for your catch. W...
gamakatsu-split-shot-drop-shot-hooks-black
$3.39
$3.39
Gamakatsu's Split Shot/Drop Shot Hooks was designed specifically for the serious drop shot and split shot fisherman in mind. With it's perfect shape, this Split shot Drop Shot hook has an ideal len...
Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters Booyah Hard Knocker Lipless Crankbait - Southern Reel Outfitters
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$8.99
$8.99
The new BOOYAH Bait Co. Hard Knocker lipless crank bait features top-of-the-line, cutting edge color patterns, an aerodynamic shape that casts a mile and top-quality components. For sound, the Har...
War Eagle Nickel Colorado Willow Spinnerbaits - Shiny Shad War Eagle Nickel Colorado Willow Spinnerbaits - Sexy Shad
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$8.99
$8.99
Experience a tantalizing blend of vibration and flash with War Eagle Nickel Spinnerbaits. Featuring a versatile blade combo, hand-tied skirts, and Mustad hooks, these baits are ready to go straight...
Stick Jacket Spinning Rod Covers - Black Stick Jacket Spinning Rod Covers - Black Crappie
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$8.79
$8.79
Protect your rods and prevent tangles with Stick Jacket Spinning Rod Cover. The braided construction allows for easy installation and removal, while the tough polyethylene material is resistant to ...
Reaction-Innovations-Little-Dipper-Shiner Reaction-Innovations-Little-Dipper-Bad-Shad-Green
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$5.99
$5.99
Reaction Innovations Little Dipper, much like the skinny dipper by Reaction, is a perfect finesse softbait for drop shotting, for use with jig heads or any other way you can think of. With lots of ...
Strike King Mr Crappie Jig Heads - Chartreuse Strike King Mr Crappie Jig Heads - Limetreuse
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from $3.99
from $3.99
Strike King Mr. Crappie Jig Heads are an integral part of Strike King and Wally Marshall's Mr. Crappie collaboration. Choose between three weight sizes: 1/8 oz, 1/16 oz, and 1/32 oz. Strike King Mr...
Big Bite Bait Fat Grubs - Electric Chicken Big Bite Bait Fat Grubs - Acid Rain
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from $1.99
from $1.99
The Fat Grub is a popular bait for many species, so we downsized it and developed new colors with crappie and panfish in mind. Our favorite way to fish this is to cast it out and slowly retrieve, b...
Zoom Magnum Finesse Worms Zoom Magnum Finesse Worms
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$5.29
$5.29
The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when ...
Gamakatsu Finesse Wide Gap Weedless Hooks - Southern Reel Outfitters
$6.99
$6.99
Gamakatsu's Finesse Wide Gap Weedless Hook is designed specifically for tossing your fishing lure or bait into areas that no one in their right mind would fish in. Gamakatsu's innovative weed guard...
Stanley Ribbit Frogs Stanley Ribbit Frogs
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$5.99
$5.99
The Original Ribbit one of the best all time lures for catching big bass on top.  It combines the action of a topwater with a weedless design for those hard-to-fish spots.  We highly recommend rigg...
Z-Man TRD Crawz Z-Man TRD Crawz
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from $4.49
from $4.49
An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as a saltwater fiddler crab imitation thanks to its buo...
Berkley Frittside Crankbait Spicy Mustard Berkley Frittside Crankbait - 2-1/2in - Rubbertail
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$10.99
$10.99
Experience unparalleled fish catching action with the Berkley Frittside Crankbait! With a legendary design, tight thumping action, precision balance and high-quality hardware, you can trust the Fri...
Spike It Dip-N-Glo Attractant - Chartreuse Spike It Dip-N-Glo Attractant - Black
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from $7.69
from $7.69
Spike-It Dip-N-Glo Plastic Worm Dyes are specially designed for dipping plastics such as worms, grubs, and even skirts to produce immediate, permanent color changes. Scented varieties deeply penet...
Strike King Super Finesse Worms Bubble Gum Strike King Super Finesse Worms Dirt
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$5.79
$5.79
Experience unmatched action and durability with Strike King Super Finesse Worms. Salt impregnated and flexible, they're perfect for shaky style jigs, drop shot rigs, and more. As Kevin VanDam says,...
Yeti Rambler 14oz mug - Brick Red Yeti Rambler 14oz Mug - Tahoe Blue
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from $30.00
from $30.00
The Yeti Rambler Mug is designed for those who seek adventure! With double-wall insulation, the mug keeps hot drinks hot and cold drinks cold, perfect for tackling whatever your day brings. And wit...
Z-Man Power Finesse Shroomz Weedless Jig Heads Black Z-Man Power Finesse Shroomz Weedless Jighead
+2
+1
$4.99
$4.99
Equipped with the same signature mushroom-shaped head, welded wire keeper, and super strong 3/0 hook found on its non-weedless counterpart, the Power Finesse ShroomZ Weedless' dual multi-strand wir...
Z-Man Power Finesse Shroomz Jighead Z-Man Power Finesse Shroomz Jighead
+3
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+1
$4.99
$4.99
Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version that better handles Larger baits and bigger fish, than...
Zoom Centipede Plum Zoom Centipede Tomatoe
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$6.29
$6.29
The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks like it shouldn't have much action, but it darts and ...
Yum Craw Papi Creature Baits - Black and Blue Flake Yum Craw Papi Creature Baits - Black Blue Shadow
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from $2.99
from $2.99
The Yum Craw Papi is the ultimate bass bait with its durable and velvety soft texture. Its realistic, oversized pinchers provide irresistible action that no bass can resist. Use it as a versatile j...
Big Bite Baits Kamikaze Swimon Swimbaits Big Bite Baits Kamikaze Swimon Swimbaits
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$4.49
$4.49
The ultimate trailer for vibrating jigs and swim jigs, the Big Bite Baits Kamikaze Swimon utilizes innovative design features to create an unmatched action that will have bass jumping in the boat. ...
6th Sense Crush Dogma Topwater Baits 6th Sense Crush Dogma Topwater Baits
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$9.99
$9.99
The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma's action and knocking rattle system is exactly wha...
Gene Larew Biffle Bug - Southern Reel Outfitters Gene Larew Biffle Bug - Southern Reel Outfitters
$6.99
$6.99
The Gene Larew Biffle Bug is the ultimate bait, combining the best features of top baits in a compact design. Its slim yet wide body with concentric ridges and specialized foot-pad legs ensure maxi...
J & H Tackle Minnowhead Jig Heads
+2
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from $2.79
from $2.79
J & H Tackle Minnowhead Jig Heads  8 Pack
Z-Man Project Z Chatterbait Weedless Z-Man Project Z Chatterbait Weedless
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$8.99
$8.99
Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, b...
Gamakatsu Round Bend Worm Hooks - Southern Reel Outfitters Gamakatsu Round Bend Worm Hooks - Southern Reel Outfitters
$4.39
$4.39
Once again, Gamakatsu makes an improvement on their already great straight shank hook design by adding barbs to the shank. Those little barbs help hold the bait tight and in place cast after cast. ...
Strike King Thunder Cricket Vibrating Jigs Strike King Thunder Cricket Vibrating Jigs
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$12.99
$12.99
$0.00
The Strike King Thunder Cricket is a fine tuned vibrating swim jig which produces a constant, hard-pulsing action without fouling up meaning more fish in the boat. Featuring a premium vibrating bla...
Boomerang Original Snip - Southern Reel Outfitters
$12.99
$12.99
The Original Boomerang Fishing SNIP is a revolutionary fishing line cutter that allows you to spend more time fishing and less time worrying about dropping or losing your gear in the water, or fish...
O-Wacky Tool Rings O-Wacky Tool Rings
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from $2.49
from $2.49
The O-Wacky Tool O-Rings are replacements made for use with the O-Wacky Tool. This System creates a quick, and effective method for wacky-rigging your favorite worm-style baits.    Size Inner Di...
Eagle Claw Aberdeen Hooks - Southern Reel Outfitters Eagle Claw Aberdeen Hooks - Southern Reel Outfitters
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from $2.49
from $2.49
These Eagle Claw® Aberdeen Hooks offer extra width between the point and shank which makes them perfect for baiting with minnows. The extra light wire design works to minimize excessive puncturing ...
Strike King Series 5 Crankbaits - Baby Carp Strike King Series 5 Crankbaits - Blue Gizzard Shad
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$5.49
$5.49
Unleash the power of the Strike King Series 5 Crankbaits! This versatile lure features a medium wobble and buoyancy, along with a 2° diving plane for longer casts and deeper depths. Designed as the...
Owner Twistlock Open Gap Hooks
$5.99
$5.99
The revolutionary Owner® TwistLOCK™ is a unique hook feature that allows for no-slip rigging of soft plastics. 30 eye bend with Centering-Pin Spring, XXX-strong forged shank, and Super Needle Poi...
Eagle Claw Barrel Swivels - Black Eagle Claw Barrel Swivels - Brass
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$1.89
$1.89
The Eagle Claw Barrel Swivels guarantee smooth movement and eliminate line twists. With quality construction, these swivels are a must-have for any fishing tackle box. Upgrade your fishing game wi...
Sunline Super Fc Sniper Sunline Super Fc Sniper
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from $19.99
from $19.99
Super FC Sniper is the #1 fluorocarbon in the Japanese market and quickly gaining popularity in the US.  The line has all the features and quality to make it a great choice for all techniques with ...
Megabass-Magdraft-Freestyle-Ayu Megabass-Magdraft-Freestyle-Albino-Pearl-Shad
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$14.99
$14.99
The Megabass Magdraft Freestyle Swimbait is the perfect lunker bass lure. The magdraft swimbait is designed with a blunt nose and grove along the top to allow you to use screw lock hooks with absol...
Megabass Vision Oneten 110 Plus 1 Jerkbaits - Elegy Bone Megabass Vision Oneten 110 Plus 1 Jerkbaits - French Pearl US
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$24.99
$24.99
Maximize your fishing game with Megabass VISION ONETEN+1. Featuring a unique bill design, this mid-range jerkbait allows for increased depth and a greater range of movement. With reduced water-resi...

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