Berkley Logo

Berkley

You have a passion for the sport. And so do we. That's what's made us the world's leading fishing tackle company. Passion. Berkley is the premium brand of fishing tackle that fuels your passion for fishing, offering the broadest array of innovative solutions developed by anglers who share your commitment to the sport.
22% Off
Regular price $6.99
Sale price $6.99
Regular price $8.99
Unit price
per 
Experience the ultimate in realism and versatility with the Berkley Powerbait Gilly Swimbaits. Designed by Bassmaster Classic Champion, Mike Iaconelli, this bait utilizes Japanese influence for an ...
Regular price from $7.99
Sale price from $7.99
Regular price
Unit price
per 
Experience superior versatility with the Berkley PowerBait Nessie Swimbait! Whether you prefer skipping, sliding, or casting, this soft bait offers a seductive slow-sinking action and stabilizing f...
Regular price $7.99
Sale price $7.99
Regular price
Unit price
per 
Introducing the Berkley PowerBait Power Switch - specifically designed for Forward Facing Sonar. This heavy weight bait allows for precise control and rate of fall, making it easy to entice fish an...
Regular price $7.99
Sale price $7.99
Regular price
Unit price
per 
A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little appetizer that will have bass drooling to get a taste. Crafted with a flat bottom and a th...
Regular price $6.99
Sale price $6.99
Regular price
Unit price
per 
Experience the power of Berkley Powerbait with the Maxscent Hit Worm. Its loose action tail creates enticing movement even at slow speeds, and the super-charged scent field attracts even the most e...
Regular price $7.99
Sale price $7.99
Regular price
Unit price
per 
A match made in Ned Rigging heaven, the Berkley Powerbait Maxscent Lil General Worm is sure to delight finesse anglers and Ned Rig enthusiasts alike. Infused with Berkley’s signature Maxscent, the ...
Sold Out
Regular price $6.99
Sale price $6.99
Regular price
Unit price
per 
Reinforced with Powerbait’s Maxscent flavoring, the Berkley Powerbait Maxscent Meaty Chunk Trailer delivers a reinforced scenting that will pair perfectly with your favorite jig. Designed with a cl...
Regular price $13.95
Sale price $13.95
Regular price
Unit price
per 
Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibration...
Regular price $4.99
Sale price $4.99
Regular price
Unit price
per 
Designed with input from jig enthusiast and Bassmaster Elite Series angler, Bobby Lane, the Berkley Swim Jigs are expertly designed to maneuver through thick vegetation and draw fish in with their ...
Sold Out
Regular price $4.99
Sale price $4.99
Regular price
Unit price
per 
The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Regular price $5.99
Sale price $5.99
Regular price
Unit price
per 
Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded wit...
Sold Out
Regular price $14.99
Sale price $14.99
Regular price
Unit price
per 
Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna...
Regular price $14.99
Sale price $14.99
Regular price
Unit price
per 
Born from Bassmaster Classic Champion, Hank Cherry’s vast knowledge, combined with Berkley’s design expertise, the Berkley Stunna Jerkbait 112 has all the refinements for a jerkbait to excel in a v...
Sold Out
Regular price $9.99
Sale price $9.99
Regular price
Unit price
per 
Catch more fish with the Berkley Surge Shad Wake Bait that boasts an exaggerated wobbling action, multi-purpose bill design, and integrated Flash Disc™ for true balsa-like action. An ideal choice f...
Sold Out
Regular price $24.99
Sale price $24.99
Regular price
Unit price
per 
Offered with 8 color-coded buoys, the Berkley Tournament Culling Kit gives anglers a quick and effective way to identify fish by weight. The lightweight T-handle design of the Berkley Tournament Cu...
Regular price $14.99
Sale price $14.99
Regular price
Unit price
per 
The Berkley® horizontal rod rack saves space while neatly and securely storing up to 4 or 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use sui...
Regular price $14.99
Sale price $14.99
Regular price
Unit price
per 
With Berkley® Rod Racks, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Horizontally stores 6 rods neatly and securely Corrosion proof Foam g...
Regular price $14.99
Sale price $14.99
Regular price
Unit price
per 
The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to attach to wood, metal, fiberglass or plastic. Use suitable w...