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Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Motivated Bait Flatback Finesse Worm Motivated Bait Flatback Finesse Worm
+9
+8
+7
+6
+5
+4
$4.99
$4.99
Even flat horizontal taper makes for a unique wave action on a drop shot or finesse shakey head! Length: 5'' Package Qty: 8
Motivated Bait Genesis Minnow Motivated Bait Genesis Minnow
+8
+7
+6
+5
+4
+3
$6.99
$6.99
  Length Package Qty 3"  8
Nichols Ben Parker Mini Magnum Flutter Spoon - Blueback HD Nichols Ben Parker Mini Magnum Flutter Spoon - Bombshell Shad
+3
+2
+1
from $9.99
from $9.99
Experience the thrill of the Nichols Ben Parker Mini Magnum Flutter Spoon! Designed to target deep water columns, its lifelike fluttering action imitates dying baitfish, drawing in big catches. Equ...
Nichols Mojo Flutter Spoon - Blue Shad Nichols Mojo Flutter Spoon - Shattered Glass Silver
+5
+4
+3
+2
+1
$7.99
$7.99
The Nichols Mojo Flutter Spoon is a must-have for any angler hoping to entice secretive bass. Its precisely designed body creates an eye-catching flutter when it hits the water, replicating a dying...
Norman DD22 Crankbait - Chartreuse Blue Norman DD22 Crankbait - Chili Bowl
+5
+4
+3
+2
+1
$7.39
$7.39
Experience the power and proven success of the Norman DD22 Crankbaits. With a precisely angled bill and a naturalized attitude, these crankbaits can easily navigate through obstructions and reach d...
Norman Deep Little N Crankbaits - Southern Reel Outfitters Norman Deep Little N Crankbaits - Southern Reel Outfitters
+15
+14
+13
+12
+11
+10
$7.99
$7.99
Experience the unmatched performance and undeniable effectiveness of the Norman Deep Little N Crankbait. With a precisely angled round bill and medium-wide wobble, this crankbait quickly dives down...
Norman Little N Crankbaits - Southern Reel Outfitters Norman Little N Crankbaits - Southern Reel Outfitters
+3
+2
+1
$6.49
$6.49
The Smaller profile of the Little N can match the hatch in a variety of situations. With a hybrid square/coffin lip, it deflects off cover and triggers reaction strikes from nearby bass. Model N...
Norman Middle N Crankbaits - Southern Reel Outfitters Norman Middle N Crankbaits - Southern Reel Outfitters
+18
+17
+16
+15
+14
+13
$7.49
$7.49
Experience the thrill of fishing with Norman Middle N Crankbaits. These USA-made lures boast a durable finish and vibrant colors, guaranteed to attract fish from the middle of the feed column. With...
Norman Speed N Crankbaits Chartreuse Blue Norman Lures Speed N Crankbait Diamond Craw
+8
+7
+6
+5
+4
+3
$7.99
$7.99
The Norman Speed N Crankbait is engineered to dive deep for serious anglers. Featuring a Deep Little N body design, it produces a tight wobble with an aggressive pitch and roll that creates an erra...
Owner Flashy Swimmer w/ CPS
from $5.99
from $5.99
Featuring a spinner blade attached to a non-movable weight on the hook shank, the Owner Flashy Swimmer delivers added flash and fish attraction to your favorite soft swim bait, fluke or other swimm...
Owner Range Roller Jig Head - Unpainted
$6.99
$6.99
Step up your Ned rig game with the Owner Range Roller Jig Head. Its high quality construction boasts increased hook-up and fish landing ratios. The mushroom-style head and ultra sharp Owner Super N...
Owner Twist-Lock Flashy Swimmer Gold Colorado Blade Hooks
from $5.29
from $5.29
FLASHY SWIMMER now with Colorado blades, feature Owner's TwistLOCK Centering-Pin Spring (CPS-patent pending) which is a unique setup for rigging soft swim baits, flukes, and other swimming plastics...
25% Off
Profound Outdoors Azuma Boss Hawg Crankbaits Profound Outdoors Azuma Boss Hawg Crankbaits
+15
+14
+13
+12
+11
+10
$5.99
$5.99
$7.99
The Profound Outdoors Azuma Boss Hawg crankbait, designed with input from Bassmaster Pro Brian Snowden, is perfect for all fishing conditions. With a compact, aerodynamic design and unique action, ...
25% Off
Profound Outdoors Azuma Popper Z Popper - Casper Shad Profound Outdoors Azuma Popper Z Popper - Gold Finger
+7
+6
+5
+4
+3
+2
$6.74
$6.74
$8.99
The Profound Outdoors Azuma Popper Z Popper is a must-have in any tackle box. With a large body, wide mouth and deep throat, it creates a deeper gurgling sound and more aggressive popping action, a...
25% Off
Profound Outdoors Matt Reed Azuma Square Boss - Aztec Profound Outdoors Matt Reed Azuma Square Boss - Casper Shad
+17
+16
+15
+14
+13
+12
$6.74
$6.74
$8.99
Introducing the Profound Outdoors Matt Reed Azuma Square Boss Squarebill Crankbait - the ultimate crankbait for bass fishing. With an extra tough, chip-resistant lip, it thrives in rugged condition...
25% Off
Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Aztec Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits - Blazin Boss
+27
+26
+25
+24
+23
+22
from $6.74
from $6.74
$8.99
Introducing the Profound Outdoors Timmy Horton Azuma Z Boss Crankbaits. Designed with over two years of testing, its hydrodynamic profile reduces drag and generates a quicker descent, allowing for ...
Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Silver Rapala Balsa Xtreme BX Big Brat Squarebill Crankbaits Chartreuse Shad
+2
+1
$9.99
$9.99
Bigger and brattier than its little brother, the Rapala Balsa Xtreme BX Big Brat Squarebill Crankbait offers all of the outstanding action of the original – now with a beefed up profile that calls ...
Rapala Balsa Xtreme BX Brat 06 Crankbaits - Bone Craw Rapala Balsa Xtreme BX Brat 06 Crankbaits - Change Up
+9
+8
+7
+6
+5
+4
$9.99
$9.99
The Rapala Balsa Xtreme BX Brat is an extremely durable crankbait constructed of a lightweight balsa core with a hardened copolymer outer shell. It features a flat side with a V-cut belly. This lur...
Rapala Countdown Minnow - Southern Reel Outfitters Rapala Countdown Minnow - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $8.99
from $8.99
Sinking at a consistent rate of one foot per second, the Rapala Countdown Minnow Crankbait allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops ...
Rapala Crush City Freeloader Swimbait - Albino Pearl Rapala Crush City Freeloader Swimbait - Albino Shad
+12
+11
+10
+9
+8
+7
$6.49
$6.49
Discover the ultimate lure versatility with Rapala Crushcity Freeloader! Perfect for spinnerbaits, bladed jigs, or scrounger heads, it offers easy rigging with belly and top hook slots and alluring...
Rapala CrushCity Mayor Swimbaits - Gizzard Shad Rapala CrushCity Mayor Swimbaits - Green Pumpkin Disco
+11
+10
+9
+8
+7
+6
from $6.49
from $6.49
Experience the ultimate fishing adventure with Rapala CrushCity Mayor Swimbaits! Versatile and innovative, this lure dominates any fishing scene with its perfect balance of color, flake, salt, and ...
Rapala CrushCity Mooch Minnow Swimbaits - Albino Shad Rapala CrushCity Mooch Minnow Swimbaits - Chartreuse Pearl
+13
+12
+11
+10
+9
+8
$6.49
$6.49
Introducing the Rapala CrushCity Mooch Minnow - a revolutionary lure that blends the best of a minnow-style fluke bait and a swimbait. With a versatile design that allows for jig head or drop shot ...
Rapala DT (Dives-To) Series Crankbaits - Parrot Rapala DT (Dives-To) Series Crankbaits - Helsinkie Shad
+34
+33
+32
+31
+30
+29
$8.99
$8.99
Catch more fish with the Rapala DT Series Crankbaits! Designed by crankbait expert David Fritts, these lures dive quickly and stay in the strike zone longer than any other on the market. Made from ...
Rapala Jigging Rap - Yellow Perch Rapala Jigging Rap - Glow Tiger
+10
+9
+8
+7
+6
+5
$7.99
$7.99
The Rapala Jigging Rap offers a balanced and weighted minnow profile, perfect for targeting a wide range of game fish. With natural, UV, and glow color options, use the quick snap technique or vert...
Jigging Rap Magnum Helsinki Shad Jigging Rap Magnum - Pearl White
+5
+4
+3
+2
+1
$9.99
$9.99
The Rapala Jigging Rap Magnum is the ultimate jigging lure for big bites. With a streamlined one-piece body and irresistible swimming action, it mimics a wounded or dying baitfish to attract predat...
Rapala Jigging Shadow Rap - Silver Rapala Jigging Shadow Rap - Live Smelt
+3
+2
+1
$10.99
$10.99
The Rapala Jigging Shadow Rap is a lighter and more versatile version of the legendary Jigging Rap. Its slower darting action, combined with modern finishes and belly-flashing action, make it perfe...
Rapala Jointed Floater Jerkbaits - Gold Rapala Jointed Floater Jerkbaits - Silver
+2
+1
from $8.19
from $8.19
Experience the ultimate lure with the Rapala Jointed Floater. Its balsa wood construction, broken back design, and classic minnow profile perfectly imitate a distressed baitfish. VMC® black nickel ...
25% Off
Rapala OG Rocco 5 Crankbait - Classic Craw Rapala OG Rocco 5 Crankbait - Dark Brown Crawdad
+4
+3
+2
+1
$7.49
$7.49
$9.99
Experience the expertise of a professional angler with Rapala Ott's Garage Rocco 06 Crankbaits. Made with a buoyant round balsa body and a square circuit board lip, this bait is highly castable and...
25% Off
Rapala OG Series Tiny 4 Crankbaits - Big Shad Rapala OG Series Tiny 4 Crankbaits - Bream
+16
+15
+14
+13
+12
+11
$6.74
$6.74
$8.99
Introducing the Rapala Ott's Garage Tiny 4 Crankbait - a must-have for any angler facing challenging conditions! Developed by Bassmaster Classic champion Ott Defoe, this premium balsa wood crankbai...
25% Off
Rapala OG Slim 06 Crankbaits Rapala OG Slim 06 Crankbaits
+16
+15
+14
+13
+12
+11
$7.49
$7.49
$9.99
Introducing the ultimate crankbait for every species - the Rapala OG Slim 06 Crankbait! Crafted from premium balsa wood and designed by pro angler Ott DeFoe, this crankbait features flat sides for ...
Rapala Original Floater Minnows - Southern Reel Outfitters Rapala Original Floater Minnows - Southern Reel Outfitters
+10
+9
+8
+7
+6
+5
from $7.59
from $7.59
The Rapala Original Floater Minnow Crankbait is the lure that started it all and is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...
Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Shiner Rapala PXR Mavrik 110 Suspending Jerkbait - Ghost Minnow
+5
+4
+3
+2
+1
$14.95
$14.95
Experience the ultimate in fish-catching action and realism with the Rapala PXR Mavrik 110 Suspending Jerkbait. With a unique weight transfer system for longer casts and a hard-cutting action, this...
Rapala Shad Rap Crankbaits - Southern Reel Outfitters Rapala Shad Rap Crankbaits - Southern Reel Outfitters
+14
+13
+12
+11
+10
+9
$8.99
$8.99
When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be th...
Rapala Shadow Rap Shad Jerkbaits Rapala Shadow Rap Shad Jerkbaits
+5
+4
+3
+2
+1
$9.29
$9.29
Exhibiting the horizontal struggle and slow-rise of a dying shad, the Rapala Shadow Rap Shad extends the bass-catching power of the Shadow Rap family even further with a look and an action that is ...
Rapala Shallow Shad Rap Crankbaits - Shad Rapala Shallow Shad Rap Crankbaits - Silver
+4
+3
+2
+1
$8.99
$8.99
The Rapala Shallow Shad Rap Crankbait is perfect for fishing low-lying areas. Its balsa wood construction, shallow-running lip design, natural baitfish profile, and VMC black nickel hooks all come...
Rapala Skitter Pop 5 Topwater Baits - Lime Frog Rapala Skitter Pop 5 Topwater Baits - Shad
+4
+3
+2
+1
$11.69
$11.69
Experience the peace of nature punctuated by the adrenaline-filled strikes of the Rapala Skitter Pop 5. With its unique cupped mouth and buoyant balsa body, this lure is designed to draw in big pre...
Rapala Slab Rap 4 Lipless Crankbaits - Clown Rapala Slab Rap 4 Lipless Crankbaits - Glow
+9
+8
+7
+6
+5
+4
$5.99
$5.99
Tap into the predatory instincts of gamefish with the Rapala Slab Rap 4 Lipless Crankbaits. Its small yet tenacious baitfish imitation provides an erratic lunge with each snap of the rod tip, circl...
Rapala Terminator Shudder Bait Rapala Terminator Shudder Bait
+6
+5
+4
+3
+2
+1
$7.99
$7.99
The Rapala Terminator Shudder Bait has a custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action. Amplified water displacement gen...
Rapala X-Rap Jerkbait Series - Southern Reel Outfitters Rapala X-Rap Jerkbait Series - Southern Reel Outfitters
+9
+8
+7
+6
+5
+4
$9.99
$9.99
When Rapala introduced the X-Rap they not only brought a great new bait to the fishing community, they introduced an entire fishing system. The versatility of the X-Rap allows an angler to impart a...
Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters Rat-L-Trap Bill Lewis Lipless Crankbaits - Southern Reel Outfitters
+69
+68
+67
+66
+65
+64
$6.59
$6.59
$6.59
Experience the power and versatility of the Bill Lewis Rat-L-Trap Lipless Crankbait, known for its loud and flashy design. With a wide range of colors, this bait is perfect for any fishing conditio...

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