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Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Zoom Swimmin' Super Fluke Zoom Swimmin' Super Fluke
+14
+13
+12
+11
+10
+9
$5.69
$5.69
All of the great characteristics of the original Zoom Super Fluke, now with a hard-pounding paddle tail. You can fish it like its pRedecessor, with a swoop and glide motion, or wind it steadily a...
Zoom Swimmin' Super Fluke Jr. Swimbaits - Arkansas Shiner Zoom Swimmin' Super Fluke Jr. Swimbaits - Baitfish
+9
+8
+7
+6
+5
+4
$4.99
$4.99
Introducing the Zoom Swimmin' Super Fluke Jr.! It combines the baitfish imitation of the original Super Fluke with a hard-pounding paddle tail, making it irresistible to fish. Use it to swoop and g...
Zoom Tiny Brush Hog Zoom Tiny Brush Hog
+5
+4
+3
+2
+1
$4.49
$4.49
The sleeper of the Zoom Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren int...
Zoom Tiny Fluke Swimbaits - Albino Zoom Tiny Fluke Swimbaits - Arkansas Shiner
+8
+7
+6
+5
+4
+3
$5.99
$5.99
Bring finesse to the water with the Zoom Tiny Fluke Swimbaits! This 3" baitfish imitator is perfect for replicating young-of-year baitfish, and its deep belly and forked tail make it a favorite o...
Zoom Trick Worms Bubble Gum Zoom Trick Worms
+62
+61
+60
+59
+58
+57
$6.29
$6.29
The Zoom Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standa...
Zoom Ultra Vibe Chunk Zoom Ultra Vibe Chunk
+7
+6
+5
+4
+3
+2
$3.39
$3.39
 The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance ...
Zoom Ultra Vibe Speed Craw Zoom Ultra Vibe Speed Craw
+43
+42
+41
+40
+39
+38
$5.49
$5.49
With its compact shape and fast-paddling tails, the Zoom Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into ...
Zoom Ultra Vibe Speed Worm Tilapia Magic Zoom Ultra Vibe Speed Worm Scuppernong Candy
+23
+22
+21
+20
+19
+18
$5.59
$5.59
The Zoom Ultra Vibe Speed Worm was designed to trigger the pRedatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for ma...
Zoom UV Super Speed Craw Zoom UV Super Speed Craw
+17
+16
+15
+14
+13
+12
$5.49
$5.49
Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defens...
Zoom Winged Fluke Swimbaits - Champagne Pepper Pearl Zoom Winged Fluke Swimbaits - Silver Shad
+9
+8
+7
+6
+5
+4
$7.99
$7.99
Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
Zoom Z Craw - Amezari Zoom Z Craw - Avocado
+39
+38
+37
+36
+35
+34
$5.59
$5.59
The Zoom Z-Craw is the perfect partner for bass fishing! Its unique design features forward-facing ribs and fluttering claws, making it an enticing target for bass in even the heaviest cover. Plus,...
Zoom Z Craw Worm Zoom Z Craw Worm
+8
+7
+6
+5
+4
+3
$6.29
$6.29
The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combination of bulk and finesse to create a profile that ...

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