Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Regular price $5.69
Sale price $5.69
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All of the great characteristics of the original Zoom Super Fluke, now with a hard-pounding paddle tail. You can fish it like its pRedecessor, with a swoop and glide motion, or wind it steadily a...
Regular price $4.99
Sale price $4.99
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Introducing the Zoom Swimmin' Super Fluke Jr.! It combines the baitfish imitation of the original Super Fluke with a hard-pounding paddle tail, making it irresistible to fish. Use it to swoop and g...
Regular price $4.49
Sale price $4.49
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The sleeper of the Zoom Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren int...
Regular price $5.99
Sale price $5.99
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Bring finesse to the water with the Zoom Tiny Fluke Swimbaits! This 3" baitfish imitator is perfect for replicating young-of-year baitfish, and its deep belly and forked tail make it a favorite o...
Regular price $6.29
Sale price $6.29
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The Zoom Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standa...
Regular price $3.39
Sale price $3.39
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 The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance ...
Regular price $5.49
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With its compact shape and fast-paddling tails, the Zoom Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into ...
Regular price $5.59
Sale price $5.59
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The Zoom Ultra Vibe Speed Worm was designed to trigger the pRedatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for ma...
Regular price $5.49
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Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defens...
Regular price $7.99
Sale price $7.99
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Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
Regular price $5.59
Sale price $5.59
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The Zoom Z-Craw is the perfect partner for bass fishing! Its unique design features forward-facing ribs and fluttering claws, making it an enticing target for bass in even the heaviest cover. Plus,...
Regular price $6.29
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The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combination of bulk and finesse to create a profile that ...