Baits & Lures Collections

Baits & Lures

Artificial fishing baits and lures are designed to imitate the appearance and movement of real prey, making them an effective alternative to live bait. They come in a wide variety of styles, such as spinners, crankbaits, soft plastics, jigs, and spoons, each suited for different fishing conditions and species. Lures often feature bright colors, reflective surfaces, or realistic textures to grab the attention of fish. Anglers use them to target specific behaviors, whether it's triggering a predatory response or mimicking injured prey. Artificial baits are popular for their convenience, reusability, and versatility in attracting various types of fish.

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Regular price $5.79
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The Mag II is an upsized worm perfect for flipping and pitching into heavy cover when the water heats up. But it’s also a killer out of ledges and other deep structures, crawled across the bottom...
Regular price $6.99
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The Magnum Ultra Vibe Speed Worm was designed to trigger the predatory instinct in bass, just like its little brother, but in a package that’ll tempt the biggest bass on the lake. It combines the r...
Regular price $5.29
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The Magnum Finesse worm is about twice as thick as the standard Zoom Finesse worm, but only about a quarter inch longer, so it pushes lots of water in a compact package, making it a favorite when ...
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In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you fish anywhere else. This bulked-up package move...
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Experience the power of the Zoom Magnum Ol' Monster Worms, the ultimate tournament worm. Rig it on a Texas Rig, Carolina rig, or mag shakey head for maximum results. Its slim profile and curled tai...
Regular price $6.39
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For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match monster forage and tempt the biggest bass on your lake...
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The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or ...
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Introducing the Zoom Magnum Ultra-Vibe Speed Craw - 20% larger for deeper grass and bigger bass! Its quick action and powerful tail-flapping motion are sure to trigger strikes. Don't miss out on ...
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The downsized replica of the original UV Speed Craw is the perfect trailer for small jigs and a finesse Carolina rig. With pro-approved colors, this bait will attract big bass and complement jigs p...
Regular price $5.89
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Introducing the Zoom Midsize Brush Hog Creature Baits - the perfect size to target tournament-sized fish and the kicker you need to seal the deal. Featuring the same proportions and action as the...
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The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina r...
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Unleash the might of Zoom's Ol' Monster Worms, a favorite among tournament anglers for its magnum size and tempting features. With a slender body and salt-impregnated allure, these worms are a must...
Regular price $3.29
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 The Salty Pro Chunk is a slimmed-down version of Zoom’s original Salty Chunk, a streamlined profile that will work its way down into the thickest cover and come back with nothing on it except a bi...
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Catch trophy bass with the Zoom Salty Super Fluke! This 5.25" baitfish imitator features a deep belly with a hook slot and a forked tail that allows it to swoop and glide. Its salt-impregnated text...
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Measuring a precise 4.25 inches, the Shimmer Shad is designed to enhance the action of any chatterbait without overpowering it. Its segmented body and fluid tail perfectly complement the natural os...
Regular price $3.39
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Introducing the Zoom Small Salty Chunk, the ultimate jig trailer for any angler. Its "standard" chunk design adds the perfect amount of bulk and is salt-impregnated for maximum effectiveness. Versa...
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Added to a spinner baits or a vibrating jig, the Zoom Split Tail Trailer adds a bit of extra action with a dash of matching or contrasting color. It provides bulk, too, for days when bass are shor...
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Introducing the Zoom Super Chunk Jr, the downsized version of our popular jig trailer. With the perfect combination of bulk and flapping claws, it imitates a crawfish to attract big fish. Use it on...
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Experience the ultimate in chunk-style jig trailers with the Zoom Super Chunk. Its flapping claws imitate a crawfish in defensive posture, attracting big fish. Salt-impregnated for added attraction...
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The deep belly of the Zoom Super Fluke Jr. causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt both limit-sized bass and the biggest f...
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Introducing the game-changing Zoom Swimmin' Chunk Trailer - now available in a convenient 10 pack! Transform your flipping jig, swim jig, or spinner bait with this salt-impregnated, 3" jig trailer ...
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All of the great characteristics of the original Zoom Super Fluke, now with a hard-pounding paddle tail. You can fish it like its pRedecessor, with a swoop and glide motion, or wind it steadily a...
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Introducing the Zoom Swimmin' Super Fluke Jr.! It combines the baitfish imitation of the original Super Fluke with a hard-pounding paddle tail, making it irresistible to fish. Use it to swoop and g...
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The sleeper of the Zoom Brush Hog family can be rigged on a downsized Texas rig, a little jighead or even on a dropshot to fill out your limit. It packs all of the action of its bigger brethren int...
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Bring finesse to the water with the Zoom Tiny Fluke Swimbaits! This 3" baitfish imitator is perfect for replicating young-of-year baitfish, and its deep belly and forked tail make it a favorite o...
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The Zoom Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but in recent years it has become the gold standa...
Regular price $3.39
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 The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance ...
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With its compact shape and fast-paddling tails, the Zoom Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It's great by itself, dragged slowly across the bottom or pitched into ...
Regular price $5.59
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The Zoom Ultra Vibe Speed Worm was designed to trigger the pRedatory instinct in bass, combining the realistic look and action of a worm with the unique sound profile of the Ultra Vibe Tail for ma...
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Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when even more action is needed. This lure pushes a ton of water and at rest the claws stand up in a defens...
Regular price $7.99
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Introducing the Zoom Winged Fluke - a hot new soft plastic jerkbait that combines aerial flair and a unique dying baitfish action to entice bass like no other. Rig it with a keel-weighted hook and ...
Regular price $5.59
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The Zoom Z-Craw is the perfect partner for bass fishing! Its unique design features forward-facing ribs and fluttering claws, making it an enticing target for bass in even the heaviest cover. Plus,...
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The new Z-Craw Worm combines the body of Zoom’s Mag Finesse worm with the tail of the ultra-popular Z-Craw. This provides exactly the right combination of bulk and finesse to create a profile that ...