Gear up for your outdoor adventures with our Sitka Gear 25% Off Sale! Discover premium-quality apparel built for ultimate performance and durability, designed to keep you comfortable in any condition. Whether you're hunting, hiking, or exploring the great outdoors, now is the perfect time to upgrade your gear at an unbeatable price. Hurry—this limited-time offer won't last long!
Gear up for your next outdoor adventure with Banded Gear—now 25% OFF for a limited time!
Whether you're hunting, fishing, or just enjoying the great outdoors, Banded Gear delivers premium performance and style. From durable apparel to essential accessories, this is your chance to stock up and save big.
Don’t wait—this deal won’t last long! Shop now and get ready for the season with Banded Gear at unbeatable prices.
The Sitka Delta Zip Waders are made with GORE-TEX, for an unbeatable combination of performance, durability, and comfort. The YKK AQUASEAL® Zipper ensures a completely waterproof seal and easy on-o...
JACKET:
Fully tapes and sealed seams
Adjustable, removable hood
Full-length parka cut
Raglan sleeves for greater range of motion
Open-waist design with E-Z push cord locks
Front zip with snap-down...
Unleash your ultimate comfort with the Sitka Ashland Lightweight Flannel Shirt. Perfect for both work and play, this shirt features a classic cotton feel with a hint of stretch for effortless movem...
Bring the power of the Rolling Thunder Mean Duck J-Frame Duck Call to your next hunt. Loud and aggressive, with a crunchy "hybrid" sound, this compact call boasts a unique bore system that delivers...
Made for comfort and breathable warmth, the Traverse Beanie features soft, quick-dry, stretch fleece. It’s constructed from fabrics made from recycled materials and features Polygiene® Odor Control...
Embrace your passion for the outdoors with the Drake Circle Mallard LS Shirt. With a bold circle mallard design and comfortable long-sleeve construction, you can revel in the freedom of outdoor liv...
Upgrade your outdoor experiences with Frogg Toggs Men's Ridge Buster Mud Boots. These 100% waterproof and 16 inch tall boots provide superior protection in wet environments. The dual-density outsol...
Upgrade your outdoor gear with the Simms Men's Fall Run Insulated Hoody. Made with sustainable PrimaLoft® Black Eco insulation, this 3-season hoody offers unbeatable warmth and minimal bulk for all...
The Jetstream WS Glove is a shooter’s style glove enabling bare-knuckle dexterity on days when the wind goes to blows. The WINDSTOPPER® by GORE-TEX LABS shell and fleece lining keep hands warm, and...
Be prepared for whatever unpredictable weather mid-season throws your way with the Drake Non-Typical Endurance Jackets With Hood. This roomy, comfortable, and mid-weight design is crafted with ...
Be the ultimate angler with War Eagle Double Willow Spinnerbaits! Designed to attract bass in clear water, this lure boasts dual willow blades for maximum flash. Whether you prefer a fast retrieve ...
The Daiwa Tatula Elite Casting Rods are designed by the pros for the taking the guesswork out of your fishing. With a wide range of technique-specific models, each rod provides a high-volume carbon...
Built with a focus for long-distance casting and durability, the Daiwa Tatula Elite Low-Profile 100H Casting Reel is the perfect reel for the angler looking to get those elusive fish that no one e...
The Plano Edge 3700 Spinnerbait Storage Box is the result of over two years of research and development, designed to solve every major problem anglers face. Its unique features, including a rugged ...
Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...
Effortlessly cast your fishing line for miles with Betts Billy Boy Foam Bobbers. These weighted Snap-On bobbers/floats give you the advantage of precision and distance, making your fishing trips mo...
Transform your lures into bite-catching machines with Gamakatsu Spinnerbait Trailer Hooks! Perfect for adding an extra "stinger" to your bait, these hooks are easy to install, strong and razor-shar...
Upgrade your fishing game with War Eagle Replacement Spinnerbait Skirts! Renowned for their customizable colors and top-quality, these skirts are perfect for any spinner bait, buzz bait, or bladed ...
Delivering a classic quality feel with new technology, the Cotton Cordell Boy Howdy Topwater Walking Bait is ready to bring heart-stopping topwater explosions to the end of your line. Designed to b...
Experience the best Stren ever with Stren Original Fishing Line! This monofilament line offers superior knot and tensile strength to land big fish while also providing toughness, abrasion resistanc...
Our Airhead Adult General and Neoprene Life Jackets offer reliable and durable flotation power for families and kids. U.S. Coast Guard approved with a 200 denier polyester shell and Poly-E flotatio...
The Airhead Element Life Vest offers maximum adjustment with its open sides and 3 body belts with release buckles. The child size also includes a crotch strap for extra safety. Made with a soft wov...
Experience ultimate comfort and freedom of movement with the Airhead Swoosh Neolite Life Vest! Designed with NeoLite construction, this lightweight and quick-drying vest offers a better fit and lon...
Fix punctures and tears on a variety of items with the peerless AIRHEAD TEAR-AID Vinyl Repair Roll Patch Kit. Its unique airtight, watertight and elastic composition stretches and springs back to k...
Let your kids have the freedom to explore the water with confidence and comfort. The Airhead Water Otter Kids Life Jacket Vest with Arm Bands is a playful and fun lifejacket approved by the U.S. Co...
Keep your kids safe and secure out on the water with Airhead Kids General and Neoprene Life Jackets. Crafted of quality materials, these life jackets provide buoyancy and peace of mind. Perfect for...
Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...
Introducing Big Bertha, the ultimate towable tube for your next boating adventure! With room for 4 riders, enjoy a smooth, cushioned ride on the air cushioned floor, non-slip handles, and state-of-...
Keep your expensive fish finders and depth finders safe and secure with BoatEFX GraphLOX. Made with solid 6061 aluminum, each lock comes with two keys and the hardware necessary for installation. T...
Unlock a powerful paddle-fishing experience like no other with the Carlisle Magic Angler Paddles. This lightweight and efficient paddle has angler-specific features to optimize your journey: an asy...
Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.
This is our life
We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.
Making every cast count
We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.
Online Store
If you're looking for a boat upgrade or repair, Trader Bill's offers exceptional service and a wide range of surf, fishing, ski, and pontoon boats. Southern Reel Outfitters and Trader Bill's are trusted partners, and together, we are able to offer our customers a full selection of outdoor products. Our stores have the same mission—to provide high-quality gear backed by expert advice and exceptional service.
I'm typically a run and gun type turkey hunter so anything that helps me organize my gear whithout compromising quality and comfort is a welcome addition. This quarter zip tech shirt keeps me cool, concealed and organized during my pursuit of ol' Mr Tom.
D Crow
Big Bite Bait Fat Grubs
Great bait! hard to find 100 pack in stock
David Morris
They Still Had Stock
Southern Reel Outfitters has stock when no one else did. The tatula drags are very smooth and the reels very durable. Best value for the dollar, I Zbought two.
Jaime Ramsey
Try Southern Reel for Your Hard to Find Baits
Love shopping at Southern Reel! Great customer service and great selection and good prices!
Robert R.
Great product and service!
The fit and function of the Gambler jacket is top notch. Great customer service too
Author's name
Zoom Lizards
Hard to find color, but this place had them. Good price and quick ship!
