Fishing, Tackle, Rods, Reels, Marine, Hunting, Apparel, and more!

PRESIDENT'S DAY BLOWOUT SALE February 17-26

Huge savings at Southern Reel Outfitters! Get 50% off apparel, 30% off waders, and 10% off everything else in the store! 🎣🦆👕

Shop now—limited time only! Discounts applied at checkout.

50% OFF APPAREL

Don’t miss out on Southern Reel Outfitters' President’s Day Blowout Sale! Enjoy 50% off regularly priced apparel, including hats, gloves, belts, sunglasses, shoes, flip-flops, and boots.

This exclusive offer applies only to items within this collection, and discounts will be automatically calculated at checkout.

*Some Exclusions Apply

50% OFF ALL APPAREL

30% OFF ALL WADERS

Gear up for the President's Day Blowout Sale at Southern Reel Outfitters! Get 30% off regularly priced bibs and waders.

This special offer applies only to items within this collection, and discounts will be automatically calculated at checkout. Don’t miss out—shop now while supplies last!

*Some Exclusions Apply

30% OFF ALL WADERS

10% OFF EVERYTHING ELSE!

Celebrate the President's Day Blowout Sale at Southern Reel Outfitters with 10% off EVERYTHING ELSE in the store! This includes, but is not limited to, regularly priced baits and lures, fishing gear (excluding apparel), hunting gear (excluding apparel), and boating items (excluding trolling motors and fish finders/graphs).

This offer applies only to items within this collection, and discounts will be automatically calculated at checkout. Don’t wait—shop now and save!

*Some Exclusions Apply

10% OFF EVERYTHING ELSE!

Profound Outdoors 25% Off

Don’t miss the incredible Closeout Sale with Profound Outdoors at Southern Reel Outfitters! For a limited time, enjoy 25% off a selection of premium baits and lures. Hurry in while supplies last, and save big before it’s gone!

Shop Profound Outdoors

Products of the Week

Hunting

Fishing

Boating

Sitka Delta Zip Waders - Optia-fade and Earth

$998.99

~~$998.99~~

The Sitka Delta Zip Waders are made with GORE-TEX, for an unbeatable combination of performance, durability, and comfort. The YKK AQUASEAL® Zipper ensures a completely waterproof seal and easy on-o...

Frogg Toggs Men's Classic All-Sport Rain Suits

from $59.99

~~$59.99~~

JACKET: Fully tapes and sealed seams Adjustable, removable hood Full-length parka cut Raglan sleeves for greater range of motion Open-waist design with E-Z push cord locks Front zip with snap-down...

Sitka Ashland Lightweight Flannel Shirt - Dark Red Fall

Sitka Ashland Lightweight Flannel Shirt - Olive Green

$99.00

~~$99.00~~

Unleash your ultimate comfort with the Sitka Ashland Lightweight Flannel Shirt. Perfect for both work and play, this shirt features a classic cotton feel with a hint of stretch for effortless movem...

Rolling Thunder Mean Duck J-Frame Duck Call - Black

Rolling Thunder Mean Duck J-Frame Duck Call - Electric Blue

from $60.00

Bring the power of the Rolling Thunder Mean Duck J-Frame Duck Call to your next hunt. Loud and aggressive, with a crunchy "hybrid" sound, this compact call boasts a unique bore system that delivers...

$30.00

~~$30.00~~

Made for comfort and breathable warmth, the Traverse Beanie features soft, quick-dry, stretch fleece. It’s constructed from fabrics made from recycled materials and features Polygiene® Odor Control...

Drake Circle Mallard LS Shirt - Kalamata Light Heather

Drake Circle Mallard LS Shirt - Metal Bronze Heather

$34.99

~~$34.99~~

Embrace your passion for the outdoors with the Drake Circle Mallard LS Shirt. With a bold circle mallard design and comfortable long-sleeve construction, you can revel in the freedom of outdoor liv...

Frogg Toggs Men's Ridge Buster Mud Boots

from $149.99

~~$149.99~~

Upgrade your outdoor experiences with Frogg Toggs Men's Ridge Buster Mud Boots. These 100% waterproof and 16 inch tall boots provide superior protection in wet environments. The dual-density outsol...

Drake Non-Typical Endurance Jackets With Hood - Mossy Oak Bottomland

Drake Non-Typical Endurance Jackets With Hood - Mossy oak Country Roots

$99.99

~~$99.99~~

Be prepared for whatever unpredictable weather mid-season throws your way with the Drake Non-Typical Endurance Jackets With Hood. This roomy, comfortable, and mid-weight design is crafted with u...

Drake Non-Typical Endurance Pants - Mossy Oak DNA

Drake Non-Typical Endurance Pants - Mossy Oak Bottomland

$99.99

~~$99.99~~

Designed to be your go-to pant for early and mid-season big game hunts. The ultra-quiet soft-shell fabric stretches as you move and is backed by a lightweight microfleece lining for warmth and comf...

Drake Waterfowl Over the Shoulder Metal Loop Game Tote

$29.99

~~$29.99~~

The Drake Waterfowl Over the Shoulder Metal Loop Game Tote has a convenient, "No Hands" feature with an attached waist strap and 5mm neoprene padded shoulder strap for superior comfort and stabilit...

War Eagle Double Willow Spinnerbaits - Aurora

War Eagle Double Willow Spinnerbaits - Blue Herring

$7.79

Be the ultimate angler with War Eagle Double Willow Spinnerbaits! Designed to attract bass in clear water, this lure boasts dual willow blades for maximum flash. Whether you prefer a fast retrieve ...

Daiwa Tatula Elite Casting Rods - Split Handle - New Style

from $179.99

~~$0.00~~

The Daiwa Tatula Elite Casting Rods are designed by the pros for the taking the guesswork out of your fishing. With a wide range of technique-specific models, each rod provides a high-volume carbon...

$179.99

Built with a focus for long-distance casting and durability, the Daiwa Tatula Elite Low-Profile 100H Casting Reel is the perfect reel for the angler looking to get those elusive fish that no one e...

Plano Edge 3700 Spinnerbait Storage Box - 700 - Gray and Yellow

Plano Edge 3700 Spinnerbait Storage Box - 700 - Gray and Yellow - Open Lid

from $34.99

The Plano Edge 3700 Spinnerbait Storage Box is the result of over two years of research and development, designed to solve every major problem anglers face. Its unique features, including a rugged ...

$7.99

Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...

Betts Billy Boy Foam Oval Bobber - Orange

from $1.09

Effortlessly cast your fishing line for miles with Betts Billy Boy Foam Bobbers. These weighted Snap-On bobbers/floats give you the advantage of precision and distance, making your fishing trips mo...

$3.99

Transform your lures into bite-catching machines with Gamakatsu Spinnerbait Trailer Hooks! Perfect for adding an extra "stinger" to your bait, these hooks are easy to install, strong and razor-shar...

War Eagle Replacement Spinnerbait Skirts - Blue Herring

War Eagle Replacement Spinnerbait Skirts - Blue Pearl Shad

$3.29

Upgrade your fishing game with War Eagle Replacement Spinnerbait Skirts! Renowned for their customizable colors and top-quality, these skirts are perfect for any spinner bait, buzz bait, or bladed ...

Cotton Cordell Boy Howdy Topwater Walking Baits Black

Cotton Cordell Boy Howdy Topwater Walking Baits Bluegill

$5.99

Delivering a classic quality feel with new technology, the Cotton Cordell Boy Howdy Topwater Walking Bait is ready to bring heart-stopping topwater explosions to the end of your line. Designed to b...

Stren Original Fishing Line Color Lo-Vis Green 330 yds

Stren Original Fishing Line Color Clear 330 yds

from $6.99

Experience the best Stren ever with Stren Original Fishing Line! This monofilament line offers superior knot and tensile strength to land big fish while also providing toughness, abrasion resistanc...

Airhead Adult General and Neoprene Life Jackets - Stars and Strips

Airhead Adult General and Neoprene Life Jackets - Blue

from $24.95

Our Airhead Adult General and Neoprene Life Jackets offer reliable and durable flotation power for families and kids. U.S. Coast Guard approved with a 200 denier polyester shell and Poly-E flotatio...

Airhead Element Life Vest - Blue and Black with Aqua Stripes

Airhead Element Life Vest - Blue and Black with Aqua Stripes - Back View

$30.99

~~$30.99~~

The Airhead Element Life Vest offers maximum adjustment with its open sides and 3 body belts with release buckles. The child size also includes a crotch strap for extra safety. Made with a soft wov...

Airhead GNAR Neolite Kwik-Dry Life Vest - Blue/Purple/Yellow/Lime Green - Front - Youth

Airhead GNAR Neolite Kwik-Dry Life Vest - Blue/Purple/Yellow/Lime Green - Back - Youth

from $58.99

~~$0.00~~

Get ready for an exciting day out on the water with the Airhead GNAR Neolite Kwik-Dry Life Vest! This USCG approved vest boasts a durable NeoLite outer shell and a lightweight, quick-drying NeoLite...

Airhead Swoosh Neolite Life Vest - Red, White, and Black

Airhead Swoosh Neolite Life Vest - Red, White, and Black - Kids Size

from $51.99

Experience ultimate comfort and freedom of movement with the Airhead Swoosh Neolite Life Vest! Designed with NeoLite construction, this lightweight and quick-drying vest offers a better fit and lon...

$44.19

Fix punctures and tears on a variety of items with the peerless AIRHEAD TEAR-AID Vinyl Repair Roll Patch Kit. Its unique airtight, watertight and elastic composition stretches and springs back to k...

Airhead Water Otter Kids Life Jacket Vest with Arm Bands - Beach Princess - Pink

Airhead Water Otter Kids Life Jacket Vest with Arm Bands - Life Guard

$19.95

Let your kids have the freedom to explore the water with confidence and comfort. The Airhead Water Otter Kids Life Jacket Vest with Arm Bands is a playful and fun lifejacket approved by the U.S. Co...

Airhead Youth and Child General and Neoprene Life Jackets - Black

Airhead Youth and Child General and Neoprene Life Jackets - Blue

from $14.95

Keep your kids safe and secure out on the water with Airhead Kids General and Neoprene Life Jackets. Crafted of quality materials, these life jackets provide buoyancy and peace of mind. Perfect for...

Bass Medics Rejuvenade Livewell Treatment

$18.50

Bass Medics' Rejuvenate Livewell Treatment is here to help tournament anglers make their catch count! Keep your bass and game fish healthy and vigorous for release with our patent-pending formula. ...

Carlisle Magic Angler Paddles - First Light

$134.99

Unlock a powerful paddle-fishing experience like no other with the Carlisle Magic Angler Paddles. This lightweight and efficient paddle has angler-specific features to optimize your journey: an asy...

Carlisle Paddle Gear Day Tripper Kayak Paddle - 1pc - Black and Silver

Carlisle Paddle Gear Day Tripper Kayak Paddle - 2pc - Black and Silver

from $44.99

Explore the open waters in style with Carlisle's Day Tripper kayak paddle. Anodized aluminum shaft, lightweight polypropylene blades, and adjustable feathering give you the perfect combination of d...

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Our Story

Founded on the lakes and rivers of Arkansas

Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.

This is our life

We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.

Making every cast count

We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.

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If you're looking for a boat upgrade or repair, Trader Bill's offers exceptional service and a wide range of surf, fishing, ski, and pontoon boats. Southern Reel Outfitters and Trader Bill's are trusted partners, and together, we are able to offer our customers a full selection of outdoor products. Our stores have the same mission—to provide high-quality gear backed by expert advice and exceptional service.

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