Be the ultimate angler with War Eagle Double Willow Spinnerbaits! Designed to attract bass in clear water, this lure boasts dual willow blades for maximum flash. Whether you prefer a fast retrieve ...
The Daiwa Tatula Elite Casting Rods are designed by the pros for the taking the guesswork out of your fishing. With a wide range of technique-specific models, each rod provides a high-volume carbon...
Built with a focus for long-distance casting and durability, the Daiwa Tatula Elite Low-Profile 100H Casting Reel is the perfect reel for the angler looking to get those elusive fish that no one e...
The Plano Edge 3700 Spinnerbait Storage Box is the result of over two years of research and development, designed to solve every major problem anglers face. Its unique features, including a rugged ...
Rapala Hawk Fillet Knife offers superior control and safety for all your filleting projects. With its contoured, textured handle and substantial finger guard, you'll grip with confidence. The stain...
Effortlessly cast your fishing line for miles with Betts Billy Boy Foam Bobbers. These weighted Snap-On bobbers/floats give you the advantage of precision and distance, making your fishing trips mo...
Transform your lures into bite-catching machines with Gamakatsu Spinnerbait Trailer Hooks! Perfect for adding an extra "stinger" to your bait, these hooks are easy to install, strong and razor-shar...
Available in several popular War Eagle colors. 2 per pack.
War Eagle's custom skirt colors have long been reveRed as the best in the industry. With the replacement skirts you can dress any spinner ...
Introducing the Drake Non-Typical Endurance Jacket – the perfect choice for anyone who loves the outdoors! Featuring a soft, quiet, yet durable outer fabric, an incredibly warm Sherpa fleece lining...
Be prepared for whatever unpredictable weather mid-season throws your way with the Drake Non-Typical Endurance Jackets With Hood. This roomy, comfortable, and mid-weight design is crafted with ...
Designed to be your go-to pant for early and mid-season big game hunts. The ultra-quiet soft-shell fabric stretches as you move and is backed by a lightweight microfleece lining for warmth and comf...
The Drake Waterfowl Over the Shoulder Metal Loop Game Tote has a convenient, "No Hands" feature with an attached waist strap and 5mm neoprene padded shoulder strap for superior comfort and stabilit...
Grabber® Foot Warmers are single-use air-activated heat packs that provide 5+ hours of continuous warmth for your feet. Simply open the package, slide into the bottom of your boots or close-toed sh...
Stock up and save with our bulk offering of Grabber® Adhesive Toe Warmers. We've got you coveRed, whether you're organizing a cold weather event or making sure your employees are warm in cold condi...
Experience worry-free travel with the Sitka Drifter Duffle Bag. Made with durable materials and a waterproof floor, this bag protects your gear in any weather. Its multiple carry handles and remova...
Stay warm and concealed with our Sitka Neck Gaiter. The silky smooth exterior and double-thick high-pile fleece lining provide ultimate warmth and tree stand to layout blind concealment. No more sh...
Made for comfort and breathable warmth, the Traverse Beanie features soft, quick-dry, stretch fleece. It’s constructed from fabrics made from recycled materials and features Polygiene® Odor Control...
Introducing the World Famous Sports Heated Jacket; the perfect companion for outdoor adventures! Featuring three levels of heat, power bank charger, 3-layer construction, WBP 8K poly spandex, DWR t...
Our Air Head 12V Air Pump is perfect for anyone needing a high-volume, portable air pump. With its 12 volt motor, this air pump inflates and deflates large towables, pools, mattresses, boats, and m...
Our Airhead Adult General and Neoprene Life Jackets offer reliable and durable flotation power for families and kids. U.S. Coast Guard approved with a 200 denier polyester shell and Poly-E flotatio...
The Sportsstuff Big Mable Towable Tube offers endless fun on the water for up to two riders. Its versatile design allows for sitting, standing, or kneeling, and dual tow points provide different to...
Towable Tube Rope Performance Ball
Booster Ball is designed to make your towable tubing experience even easier. Modeled after an inflatable buoy, this ball has a tow rope connected to both ends. Th...
Experience the ultimate thrill ride with the Airhead Club Palm towable! Its versatile design allows you to ride in a classic seated position or chariot-style. Made with heavy-duty nylon and foam-fi...
The Airhead Element Life Vest offers maximum adjustment with its open sides and 3 body belts with release buckles. The child size also includes a crotch strap for extra safety. Made with a soft wov...
Make a statement on the water with our Airhead Flag Holders. Crafted from durable aluminum and polished with anodized finishes, they attach easily to all OEM and aftermarket wakeboard towers with n...
Experience the thrill of being towed behind a boat and the joy of being out on the water with Airhead Lazer 1 Rider Towable! Made with high-quality materials, this raft promises a safe and exhilara...
Experience the thrill of summer with the compact and durable Airhead Lil' Mable Towable Tube. Designed for one rider, this inflatable tube will provide endless fun on the water. Perfect for your ne...
Experience the ultimate sense of comfort and safety with the Airhead Orca NeoLite Life Jacket. Made from Kwik-Dry material, this luxurious jacket wicks away moisture to keep you feeling airy and li...
Southern Reel was founded by expert outdoorsmen who have been testing, reeling, and repairing the very best gear for decades.
This is our life
We're here to share our passion and expertise with you. That's why we've made it our mission to provide you with the highest-quality gear backed by the knowledge and experience of our seasoned professionals.
Making every cast count
We offer a wide range of fishing tackle, boating supplies, hunting gear, and outdoor apparel so you can find the products that work best for you.
Online Store
If you're looking for a boat upgrade or repair, Trader Bill's offers exceptional service and a wide range of surf, fishing, ski, and pontoon boats. Southern Reel Outfitters and Trader Bill's are trusted partners, and together, we are able to offer our customers a full selection of outdoor products. Our stores have the same mission—to provide high-quality gear backed by expert advice and exceptional service.
I'm typically a run and gun type turkey hunter so anything that helps me organize my gear whithout compromising quality and comfort is a welcome addition. This quarter zip tech shirt keeps me cool, concealed and organized during my pursuit of ol' Mr Tom.
D Crow
Big Bite Bait Fat Grubs
Great bait! hard to find 100 pack in stock
David Morris
They Still Had Stock
Southern Reel Outfitters has stock when no one else did. The tatula drags are very smooth and the reels very durable. Best value for the dollar, I Zbought two.
Jaime Ramsey
Try Southern Reel for Your Hard to Find Baits
Love shopping at Southern Reel! Great customer service and great selection and good prices!
Robert R.
Great product and service!
The fit and function of the Gambler jacket is top notch. Great customer service too
Author's name
Zoom Lizards
Hard to find color, but this place had them. Good price and quick ship!
