Collection: Fish Head

Fish Head started in North Georgia, on the deep, clear waters of Lake Lanier where spotted and striped bass chase shad and blueback herring and thousands of hardcore fishermen chase the spots and stripers. The original Fish Head spin was a better mousetrap — the perfect lure for those conditions and those fish.

Now we have a bigger perspective and a bigger product line to go along with it. But all of our products — from lures to apparel to things you haven’t even seen yet — have one thing in common. They’re built to help you have a better fishing experience, and they’re the very best.

Ultimately, fishing is an experience, not a lure or cap or shirt. But by making the best fishing products, we can help you have a better experience. That means you’ll find more time for fishing, more time for family and friends, more time in the outdoors and more time enjoying our natural resources.

Here at Fish Head, we want to help — one piece of great fishing gear at a time.