FREE SHIPPING over $75 (Excluding Oversized Items)
  • Profound Outdoors 25% Off

    Shop Now

    Clothing Closeout Sale

    Shop Now

    Popular Brands

    About Us

    Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count. This is our life – and our lifestyle. Southern Reel.

    STORE HOURS:
    Mon - Fri:  9:00 am - 6:00 pm 
    Sat:  9:00 am - 5:00 pm

    Go to full site